Showing posts with label Management. Show all posts
Showing posts with label Management. Show all posts

Tuesday, 22 January 2013

Undercover Boss Vs Visible Leader

Whether it is a failing of mine or not, I had never seen a program called 'Undercover Boss' before. I had heard of it, but had never sat thru an episode to see what it was all about.

To be quite frank, I thought it was about the head of a company going to look at OTHER companies, the competition, to see what they were doing. That may sound ludicrous to many people reading this but in Sales, that happens. Maybe not the Boss but certainly sometimes you get someone come along answering an advertisement for staff and you take them on, train them up, give them all manner of resources like pitches and details about the company, even so far as giving them access to databases and then, one day...they are gone! They never show up again. They don't write, call or send flowers. It was a scouting trip. A reconnaissance mission for information.  It happens and is an occupational hazard.

I heard a story once of someone who had done just that.  They had arrived at an advertising company in London and had told them they had experience so their training was minimal. This was a spy from another ad agency.  They got a desk and a phone.  They started work.  During the first few days they got all the paperwork and all the information. In fact, they stayed there for two weeks because they had made a few sales and the company paid weekly by check, which the salespeople took to the companies bank and cashed them by arrangement..  On the Friday, once they had cashed their check, they decided to bail out.  They had taken paperwork home the night before and had everything on a memory stick.  They gave some excuse about going to Starbucks to get a coffee.  Suddenly, EVERYONE in the sales room wanted coffee. The order ended up as 9 cappuccino, 6 Latte, 5 Americano.  So another guy went with the spy to Starbucks.  Naturally, everyone paid up first.  Average coffee price in the UK: £2.50/ £3.00.  Many of the salespeople handed over a £5 note and expected change when they got back.  The two guys, the Spy and his helper, went to Starbucks with over £80 in cash.

Naturally, when they got to Starbucks the Spy gave the helper the paper with the order on it and went to the mensroom.  Never to be seen again.  He got the paperwork, the information, he got paid in cash and he got an £80 tip in cash.  The salespeople are STILL waiting for their coffee.

So with that in mind, going undercover, calling up other companies for information, sending an agent behind enemy lines, it all happens in the UK.

I was amazed at 'Undercover Boss' because this is the head of a company, and I admit that some of them are quite large, going undercover in their OWN company.

I can't believe that they could, even with make up and a disguise. pull this off.  What struck me more than that was this....

Why would you need to go 'undercover' in your own company to find out who, what, where, when and why about your business?

When I was the Sales Manager and the National Sales Trainer for Cable London/ Telewest/ Comcast I was never in my office.  I went out and saw people, I pitched up in offices and found a desk and a phone and worked there.  I got a feel for everything.  I was approached all the time, I was known, I was visible.

I couldn't have gone 'Undercover' no matter WHAT the disguise. 

The reason?  I think the clue is in the title.  Undercover BOSS!

Leaders cannot work undercover.  They can't function undercover.  Leaders lead alongside their people. 

Bosses are unknown and faceless.

Leaders are obvious, and recognizable.  That's why people follow Leaders, they recognize them.

Monday, 26 November 2012

Another Onassis Lesson

Lesson # 2

Always tie up the loose ends.

How many people do you know say, 'Let's just sign the paperwork and we will get all the other stuff sorted out at a later date!'?

Here is something I find really strange. Why on earth would anyone, if they are in their right mind, allow you to lock them into a contract that at a later date may change?

Would you want to be signing a piece of paper that would be either worthless, or worse, turn out to be even more costly to you and have deep implications into your business or wealth at a later date?
No, is the answer, so...

Never leave loose ends.My mentor, Ari Onassis, would always tie up all the loose ends of a contract at the very start.

It is like my lesson 'kill the monster early'.


If you do all the finer details at the start then there can be no questions later, and no problems either. Nor can there be any costly surprises.
I have a phrase that I have used on many occasions in training and in my own life and it serves me in good stead.

Every time I have negotiated a contract I have thought of it and I have worked by it,and it is this:

"If you tie up all the loose ends at the start they will never become undone. If you leave the loose ends undone at the start, they will remain undone and you will never, ever, be able to tie them. What's more, they will become very expensive!"

Monday, 1 October 2012

You Need To Be Seen As A Leader

Many people are surprised to discover that being a Manager is markedly different from being a Leader.

A Leader is someone who can do ALL of the Managerial stuff but they have other attributes that put them head and shoulders above the others.

To be a leader means empowering people, taking risks, to be at the FOREFRONT, to be an example, to be a stabilizing force both emotionally and business wise during tough times, to be the one who rouses and stirs the emotions in people.

To be a leader means saying 'US' rather than 'ME', saying 'WE did it' and not 'I did it' and saying 'LET'S do it' rather than 'YOU do it'.

If you get it right, you don't even have to ask people to do something.  They become so part of your empowered environment that they know what needs doing and they do it, because they know YOU would.

Non verbal Leadership just means 'being there' for your employees.

In World War II Winston Churchill rallied the British people and their resolve by leading by example.  He was seen walking around and talking to the people where the heaviest damage from the bombing had been.  He inspired millions of people by being seen where the rockets and bombs had landed.

Dwight Eisenhower was always accessible to his men of all ranks and was there with the troops before the launch of the invasion of Europe.

What these people like Churchill, Eisenhower, MacArthur, Margaret Thatcher were saying was very powerful but equally important, or in some cases more, was what they were doing.

Being visible at the front, being shoulder to shoulder with their troops inspired nations. 

The definition of Leadership implies that you must be at the front, and be seen to be at the front.  If not, who are you?

The greatest Generals like Marcus Aurelius, Alexander and others did not give orders from the rear (like their opponents or 'competition') but they led their men into battle.

If you want to be a leader, be visible.  Walk the office, walk the floor, talk to your people and your customers however large your organisation.  Get out of that office and be seen.

REMEMBER: People will not follow you if you lead them in the wrong direction.  Nor will they follow you if you lead them in the right direction, but in the wrong way.

If you want to lead them right, you have to be a leader!

Wednesday, 15 August 2012

Laura Berman Fortgang - Coach of Coaches

Here's another recommendation for you and, again, it's a very talented and knowledgeable lady from NYC area (I must get over there again soon)......

Some of you may know her, know of her and some of you may not know her at all, for which I say 'you are serious about personal development aren't you?'

I have followed Laura Berman Fortgang for almost 12 years now.  I met her quite a while ago at a seminar she ran in London after the publication of her book Take Yourself to the Top, of which I have a signed copy but hey, I'm a fan.

I think she pioneered the whole idea of coaching and got me interested in the whole coaching scene.  I cannot find anyone coming close to her (not that I have looked) and I always have considered her the best there is in the business and personal coaching field.

She has a common sense approach and a focus on what works for her clients.  Laura is also a best-selling author, sought-after speaker, corporate spokesperson and interfaith minister.

She is the best-selling author of five books now published in 11 languages:
When you read a list like that and look at the figures one thing is obvious.  She knows her stuff.

Laura has also been a media perennial for years. Her appearances on Oprah, The CBS Early Show, NBC's Today, Good Morning America, various nationally syndicated and cable outlets as well as a long stint as contributing editor for Redbook Magazine and in other major print and digital media have helped her reach millions of people who want to improve their work and life.

Do yourself, your business and the people around you a big favour and go to:
http://www.laurabermanfortgang.com/index.html

or follow her on Twitter
@LauraBFortgang

Prepare to be amazed and...See You At The Top

Tuesday, 14 August 2012

You-Nique


Do you wonder what makes you different from everyone else? Are you looking for an answer to "What makes me special and unique?" that is more meaningful than just your fingerprints or a spiral of DNA?


Understanding how each of us is unique is an essential part of questioning who we are and why humanity exists. To help you find an answer to this ancient and universal question, we offer a new way of looking at things.

Are you Unique? Do you go your own way? Do you follow your own beliefs?

Being unique can make you start to feel awkward about who you are. If you are not like everybody else ... you can feel like you don't fit ... and don't belong.


And that is a horrible way to feel .. especially when you consider that everyone is unique. Everyone, underneath the things that define a generation or a culture, is truly unique and vastly different ... from the things they love -- to what inspires them or makes them laugh.


Do you remember the scene in The Life of Brian when, having been chased and followed by hundreds of people, Brian addresses the crowd from his bedroom window and there is the classic exchange...

Brian: You are all Individuals!
Lone Voice: I'm not!

Being an individual means you are unique.

Do you have any idea just how unique you are?

What makes you unique?
Is it what you do, or how you do what you do?

If you want to Stand Out, you have to be OutStanding.
It's a simple as that. And Simplicity rules.

Simplicity is harder than you think. We all have the ability to make things difficult. We analyse and go over details again and again when in fact what we should be doing is refining and streamlining.

If you want to be unique you have to strip everything down and discover just what sets you apart from everyone else.

Sustained success comes only when you take what's unique about you and figure out how to make it useful.

Whatever it is that you do to make yourself unique you have to decide whether or not it is something that will generate interest, business and raving fans (repeat customers).

What are your strengths? How do you use those strengths to overcome your competitors, if you consider your competitors?

Remember that there is no one else on this planet like you. No one else can do what you do, in the way you do it. If there were then I can guarantee that they wouldn't do what you do for the same reasons you do it.

The same thing applies to businesses and other types of organizations. But in this case, it is called branding and is known as what makes you stand apart and stand out from the crowd ... in both good and bad ways.


Being unique in business may be just what your company needs ... and should shout about. But just being different isn't what you want to focus on. Instead, you want to be distinctive -- in the things your customers and clients value most. And that is what finding your business niche is all about.

The 10 Commandments of Dynamic-Life

The Dynamic-Life Academy Training Program has two major handouts.

One is The Tao of Dynamic-Life.  A page a day program that offers motivational and inspirational teaching for every day of the year, all 365 of them. 

(It can be purchased seperately for £150 via The Moore Consortium website.  An email to me, david@themooreconsortium.com will result in the details being sent to you and you can download it immediately and begin integrating it into your life.)

The second handout is the Dynamic-Life 10 commandments.  These are ten sections of the program distilled down into soundbites which form the basis of Stage One of the Dynamic-Life Academy Program.
  1. If you don't know what to do, take a bold leap forward.  This is your default setting.
  2. If every body said exactly what they were thinking at the same time, most people would be speechless.
  3. Happiness is a personal choice and not a product of anything external.
  4. The invisible created the visible.
  5. Sit with confusion. Watch it grow or shrink.  It becomes energy you can use.
  6. Being great = Preperation.  Being mediocre = Preperation H.
  7. Don't bother pitching or talking to people who can't make a decision.  If they can't say NO then they lack the authority to say YES.
  8. Think Big Picture.  Not what impacts you but what impact your customer.
  9. Calculate the risks but do it anyway.
  10. Have fun.  If you don't enjoy it, no one else will.
Remember...it's never too late to have a happy childhood.



Sunday, 5 August 2012

Marriott - Spirit is weak

Over the years I have spent a lot of time in hotels. I train in them, teach in them and stay in them. I spent over a year working with Telewest as their National Sales Trainer. It meant that I flew from London City Airport on Monday morning to Edinburgh and back on the Friday night. The following week I flew from Stanstead on the Monday morning to Newcastle upon Tyne and back on Friday night. I did that alternating routine for eighteen months. When I flew back from holiday in Cyprus the flight attendant gave me a form to fill in with the usual questions: what newspaper did I read, where did I book my holidays and, surprise, how often had I flown in the last year?
I thought about it for a while and did the math. Allowing for the occasional one-day return, it worked out at 123 times. It was more than the flight attendant I think.

I was always booked into a Hilton or the Holiday Inn. I was always welcomed and greeted like royalty, just like the other guests were. Efficient, nothing too much trouble and caring. They understood the rules.

Paying customers are great but repeat or returning regular customers are the lifeblood. When I first arrived at the Hilton in Edinburgh they didn’t know me from a hole in the road. I was treated as if I had stayed there before every week for the last five years. It was comfort all the way.

The thing about great service is that you tell five or ten people. The thing about bad service is; you tell fifty!

I was told one week that I would be staying at a very exclusive hotel near Edinburgh. It was an old manor house in landscaped grounds. I liked the sound of that.

I landed at Edinburgh, picked up my hire car, and drove through the snow to the big gates of the Hotel and as I made my way along the drive I looked up and saw the sign: The Dalmahoy Hotel and Country Club. As I parked the car a doorman in a long coat and top hat came out and carried my suitcase into the hotel.

As I stood in the foyer I looked around at the décor. Yes, very classy and very gothic with a touch of the stately home about it. Behind the reception was a big sign. It said: Marriott. Then I noticed a big picture of old man Marriott smiling at me. It was a strange smile and made me feel uneasy. Like a turkey that had just caught Bernard Matthews grinning at it. I soon realised what he was smiling about. He was smiling at all of the gullible suckers that book into his hotels. Like PT Barnum is WRONGLY attributed as saying, ‘Theres a sucker born every minute’, old man Marriott must be thinking ‘Theres a sucker checking in every minute’. There was another sign on the wall next to it that said: We Are Dedicated To Your Service. That turned out to be hilarious.

The girl behind the desk looked up and greeted me by saying: ‘Yes?’
That was the customer service over with.

I told her my name and handed her the fax booking details with the reference numbers that stated that I was booked in for four nights in a suite on a company account with all meals and drinks included. Any other bills accrued by me were to be added to the company bill and charged to the company. The company was ‘Telewest Communications’. Nevertheless, I tended to pay for my drinks in the bar myself as they only amounted to one beer a night or possibly more if I was watching football on the TV. In all my time in hotels, having presented a paper of authority like that it has been good enough, the hotel is not going to be stiffed and I am whisked away to my room and left to my own devices to get on with the job in hand.

‘Credit card?’
‘Excuse me?’ I thought she had asked me for my credit card for a second.
‘Credit card. Do you have a credit card?’
‘No.’
I waited.
‘Why not?’ she asked.
‘What’s it got to do with you?’ I answered. ‘In any case why would I need a credit card?’
‘We have to swipe your credit card to activate the premium TV service, activate the telephone and release the mini bar.’
‘Why, what's the mini bar done? Was it locked up for being drunk?’
‘The mini bar has a security door, electronic, which is released by us by taking a swipe of...’
‘Yes I get the picture. No, I do not have a credit card. If I did have a credit card I wouldn’t give it to you to swipe. You have a fax confirmation requesting that any and all charges I incur are sent to my company which, I think you will find, include activating TV channels I will not be able to understand, allowing me to make a phone call and giving the mini bar parole.’

I think it was her general demeanour and ‘I hate my job’ attitude that clinched my hatred of her. I had a credit card but I was damned if I was going to give it to her when I didn’t need to. I don’t like credit cards in any case and I see them as an emergency only item. I am and always have been a cash person. I have been standing in line when I have seen someone buying a can of coke and two bars of chocolate on a visa card. I have wanted to beat them over the head with an iron bar.

‘Well, we need a credit card.’
‘You do realise that you are at risk by letting me have a room in which you have disabled the telephone, thus preventing me from making a call in an emergency, like to a doctor, etc?’

This fazed her slightly.

She kept on about credit cards for a while but then gave up after I told her I was getting fed up arguing the toss with her when I had business to attend to. I asked her for my key which she handed over after telling me that although she would release the minibar, the phone and the channels on the TV it was only ‘this once’ and if I returned I would need to make arrangements for a company credit card or pay £75 up front to cover any hidden extras!

‘Never mind all that crap...Whose the old guy in the photograph?’ I asked, pointing at the wall behind her.
She looked around at it. It was about four-foot tall by two feet wide so I was surprised that she appeared not to have noticed it before.
‘I think that’s Mr Marriott.’
‘Is it? I bet you don’t see that very often here?’
‘What?’
‘A happy face.’ I picked up my suitcase and walked off to the lift.

The room was okay and had a very old world feel about it. I couldn’t fault the food either. I sat at breakfast with the snow falling heavily outside eating haggis, neeps and tatties (seriously). I looked out of the window and a stag met my gaze. This was wonderful and my earlier problem with the sales prevention officer behind reception was forgotten, until I went back to my room and found a note under my door asking me to let reception have my credit card details, the mini bar door electronically locked, the telephone not working and no SkyNews on the TV.

I went down to reception and there she was.

'Do you have some form of mental illness?' I asked her.

'Pardon?'
‘Have you ever read that sign?’ I pointed at the wall and old man Marriott’s motto.
‘Yes?’ She told me.
‘Well where is the service you are supposed to be dedicated to?’
She just stared at me.
I tore her note up into small pieces and placed it on the desktop in front of her.

‘Switch it all back on in room 301. If there is any bill send it to my company as your head office has agreed. Who knows? Old man Marriott may invest in some staff training.’

By the time I got back to my room it was all back on. This scenario happened two more times over the next few days. The minibar had sensors inside that could tell what you had taken out of it and automatically notified the bar to replenish it and reception to charge you for it. I made their life difficult by taking all of the bottles out one evening and putting them back in the morning. As I went down to the car to drive to Dundee on Thursday morning I passed a waiter carrying a box of small bottles of booze on his way to replenish my minibar, only to find it fully stocked.

One evening I was sitting watching TV in my suite eating my dinner when the phone rang. It was a pal of mine whom I needed to speak to, hence the room service. As we spoke I absent mindedly opened the drawer in the bedside cabinet. In place of the usual Gideon Bible was old man Marriott’s book ‘Marriott’s way’. The subtitle of the book is ‘The Spirit to Serve’ and if ever there was a case for trades description it is that statement. I took the book and have it today still. It is a catalogue of how great he thinks Marriott hotels are.

Well, Marriott, I don’t think you are great at all. I don’t think you are good enough to be called mediocre. Your customer service stinks and from what I hear, it hasn’t got better since I stayed in one of your hotels last, which was in Newcastle a few weeks after the above incidents. They had a credit card fixation too and made people feel like criminals.

When I told the Sales prevention officer in the Dalmahoy that I didn’t think service was high on their priorities she made a noise. It was, ‘Hmmph!’

That was a very expensive grunt she made.  Expensive for you, old man Marriott, and each day that passes is another one that costs you. Neither I, nor my staff and friends have ever spent a penny in a Marriott since and you have missed a lot of knock on business from my courses.

Over the years I have stayed in a lot of Hotels and I have run seminars and training sessions in them and in my terms and conditions I actually state ‘not a Marriott hotel’. I would rather cancel the job than stay in one of old man Marriott’s hotels. I made a calculation that over the years, the treatment I received on those two occasions have cost old man Marriott over one hundred thousand pounds. I could have hired conference rooms on numerous occasions. That would have made other people, delegates, stay there. That would have put hundreds of people at a time in the hotel restaurant and bar. Instead, now they avoid the place too.

‘We are dedicated to your service’. Hmmph!

Marriott’s way is not my way and, boy, am I glad about that!

Friday, 8 June 2012

DUCK!

A man used to walk past a jewellery store every morning and he would take out his gold watch and he would look in the window and he would set his watch. And then he‘d be on his way. This went on day after day, week after week, month after month. Every morning for a few years the jeweller saw this man doing this.

Well, one day the jeweller is out in front of the store and he is sweeping the sidewalk and the man stops, takes out his watch and sets it. And the jeweller said, “Pardon me, where do you work?” He said, “I work down at the big factory and it’s important that I have the watch set properly because I blow the whistle at noon telling everybody it’s time to go to lunch.”

The jeweller said, “Isn’t that funny? Because I have been setting that clock by that whistle every day at noon.”
                                    _____________________

If it Looks like a Duck, Quacks like a Duck and Walks like a Duck then it has to be a Duck, right?

Not from what I see, not every time anyway...

I run a lot of seminars. Law of Attraction, Persuasion, Sales Training, Inner Game, NLP, Motivation, State Management, Attitudinal Training, Firewalking, Glasswalking....It's a big list.

I have sat in on a lot of personal development seminars run by other 'trainers' in my time. I have even gone undercover at a few just to see what some people are actually saying and doing in front of groups of people, otherwise known as paying Clients/ Customers/ Delegates.

I have also kept a low profile at some Firewalking events up and down the country and I am amazed at what I hear sometimes. Old, out of date, training exercises being rolled out again and again, either through inexperience, lack of training or just plain old laziness. On occasion I have actually feared for the safety of the public on some of these events. I saw an Arrow Bend once which could have ended up on the ten o'clock news.

Some are re-hashing old out of date exercises, or its the new 'expert' that has either read a book or read someone else's notes or even just took a company over or inherited it and decided they know what they are doing.

Some of the messages conveyed to the audiences leave a lot to be desired.

A little knowledge is a dangerous thing. That's for sure.

A terrific book has been published about the Self Help movement and I recommend you read it. It is called SHAM and it's available from Amazon (isn't everything?) This really is a book to make you think, even if you are in the profession. It makes you realise what is going on around you, what some people are up to and also, how easy it is to be tarred by the same brush JUST by association.

The challenge you have is 'how do you know the person you are listening to, or the person training you, is the right one to follow.

Are you following the right person? Do they know what they are talking about? Where do they get their information from? How old is it? Does it work?

When I was at college the craze was (and still is if you look at the dumbing down of examinations) to not buy new text books but to read the textbooks others had used and read the writing, the notes made in pen in the margins, and check out the underlined passages. I couldn't figure that one out. The person who had the book before you could have been a mad man!!!

There is a lot that is lost in translation. Things get diluted, distilled and the original message can be lost.

Always check to see what your teachers history is, who they know, who they have worked with.

You see, once you start questioning you realise that sometimes, if it Walks like a Duck, Quacks like a Duck and Looks like a Duck...it could be a cartoon duck and NOT the real thing!

In other words...Not what it is Quacked up to be!

One other thing. There is a Phobia that is very relevant in the Self Help or Personal Development arena. The Phobia is Anatidaephobia ...It is the Fear that somewhere in the world there is a Duck watching you.....There are a lot of ducks in this business. I know who they are and I know they are watching me....Once on a plane I saw this.... 
QUACK!

Chasing Your Dream

I watched a dog yesterday.

It was sitting on the side of the road when a car drove past.

The dog was obviously bored and looking for something to do, waiting for something to come along, when along came an Alfa Romeo.

It drove past the dog, the dog looked at the car, then chased it.  It didn't have to chase the car for long as it stopped only a few hundred yards along the lane. 

I watched the dog.  It stopped when the car stopped and then, after giving the car a quick glance, walked back to where it had been sitting, sat down, and carried on staring across the fields.

Chasing that car seemed like a good idea at the time but the dog had overlooked one vital piece of the equation. 

It had no idea what to do with the car when it caught it!
                                               ____________________

What are you like when an opportunity comes your way? 

There you are, minding your own business, or dreaming about running your own business, when....BANG!

No, you haven't been hit by a car.  You have been waiting for something to come along and now you have seen a car appear on the horizon, like an idea or an opportunity.  Then it gets nearer and you start to look at it.  Then you get intrigued by it.  Then you chase your dream.  The car is off down the road and you are chasing it.

But when you catch the car, or the idea, what are you gonna do with it?  Are you going to get in the driving seat and drive it?

Where to?

Dogs chase cars with no idea what they are going to do with them when they catch them.
Conversely, Cats don't chase cars.  They look at the car going by and probably think 'Hmmm, nice car, Alfa Romeo' and carry on relaxing.  They just can't be bothered to seize opportunity.

Don't be a dog and chase things for no reason.  Don't be a cat either, and let opportunity go by.

Be someone who has the end in sight.  Know your destination.  Know your direction, plan your route, know why you are taking the journey and then, when an opportunity comes your way, chase it, get in the driving seat and hit the accelerator!

Wednesday, 7 March 2012

The Perfect Equation - Dynamic-Life Academy

Other than you, who is the enemy of your enemy?

Hmmmm, that's not something you have thought of much is it?

Think about it now.

Remember, "The enemy of my enemy is my friend"...or at least my temporary ally, united in a common cause ....

Like E=MC2...it's the perfect equation.

Sometimes these allies you don't know you have are actual physical people...and it is possible that they hate your enemy more than you do. It's logical. If you have an enemy then it's highly likely they are so odious that more people hate them than like them.

At other times these unexpected allies are psychological in nature.

Your enemies physical enemies. They are easy to spot because they are real. They are people he/ she has pissed off or else people that have pissed off him/ her. They are out to get your enemy, or at least your enemy thinks they are out to get them...perhaps because you make them think that!

Your enemies real and physical enemies can be incited against her (we shall call your enemy a her). This is known as the 'dog eat dog' ploy. This is analogous to throwing a single bone to a pair of starving hounds and is especially effective (and gratifying) when used to get one of your enemies to destroy the other, and hopefully destroying themselves in the process ;-).

The winner in such a fight will be weakened, and thus more susceptible to your attack.

You could play the double bluff and convince your enemy that the only way of defeating their real or imagined enemy is to join forces with you. This would allow you to create a whole catalogue of 'shadow enemies' to quixotically tilt against them, expending their limited resources, resources that are no longer at their disposal when they attempt to defend against your attack.

You gain an alliance by exaggerating the potential and plottings of her real - and imagined - enemies.  If she remains unresponsive to your 'peace' overtures, join her real enemies.  If possible, secretely.
 
The enemy of my enemy is my friend.

Your enemies psychological enemies. Psychological enemies are a little harder to spot. They are 'in her head', whether inherited strands of worry and phantoms of paranoia she has dragged behind her since childhood. Or they will be the entangled vines of doubt and disappointment you adeptly, adroitly, and rightly, plant in her mind thru your ability.

Unlike actual physical enemies, these psychological enemies are less tangible, and often impossible to get a grip on. What's good for your enemy is usually bad for you. on the flip side, what's bad for your enemy is bound to be good, or of advantage, for you.

Psychological disturbances are like frustration, irrational fears, and debilitating stress.  Although these are your enemy, are also your enemies enemy. Discovering that your enemy is plagued by one of these psychological enemies will not only give you insight into their thinking processes and beliefs, but will provide you with avenues for direct or oblique attack.

The enemy of my enemy really is my friend!

Tuesday, 6 March 2012

SALES - Dynamic-Life Academy


The 21st Century Salesperson

This course is aimed specifically to enable new and experienced salespeople to break through to success in today’s environment. It is the people who have the right attitude, skill and knowledge that will be successful. Delegates will learn that those three ingredients are vital in the recipe for a successful sales career, thus enabling them to become better equipped to maximize their potential and skyrocket their performance.

Who is it for?
New salespeople, Experienced salespeople, New to the business or those who want to take the ball another 100 yards, Those who have had little or no training, Those who have read a book about, seen a film about or heard the words Body and Language together in a sentence, Anyone who wants to develop their sales skills
What will they learn?
How to Plan and manage a sales territory, Prospect and identify key decision-makers. Deconstructing the target and pre-planning, Plan and prepare a sales presentation, Open a sales presentation confidently, Recognise different types of buyers, Tailor a presentation to suit the situation, Be confident and assured enough to walk away from a non-productive meeting, use Power/ open/ closed questioning, defferentiate Features and benefits v Sales Criteria, Eliminate ‘buyers remorse’, Complete the sale with a full commitment, Getting referrals, Exceeding target consistently.

The Sales Course

Selling!  What an honourable profession!

Everyone sells. Some, though, are better at it than others.

That can be changed. Wherever you may be reading this, be it at home or in the office, look around you. That desk, that lamp, that sofa, chair, carpet, TV, computer etc. NONE of it would be there if someone hadn’t sold it to someone else.You may have decided to buy some of those things yourself but someone sold it to you at some point. You may even have sold it to yourself!

There is no escaping it. Selling is a profession, an art, and a way of life. Be it a car, washing machine or cable TV. Someone needs it! Someone sells it to someone else.

Everyone wants something but they don’t know what they want, how to get it, why they want it or what to do with it when they’ve got it.

Knocking on doors and cold calling over the telephone are difficult jobs, thankfully. If it was easy: everyone would be doing it. Salespeople see difficulties as opportunities.

Presentations differ. What works for one may not work for another. Opening statements come in all shapes and sizes. In this instance: size matters! The ones that are short, sharp and punchy and contain the minimum amount of information and pricing are the best.

In todays environment, using old sales training methods will leave you dead in the water. It is not a case of buyer beware but one of Seller AWARE! Know your product, know your customer.Our courses are structured from over twenty years of experience and are tailored to suit your specific requirements. Far too many companies have 'set' seminars that you have to pick relevant information and techniques out of...we don't...our courses are bespoke.

Sunday, 4 March 2012

Dynamic- Life Academy Taster

Have you ever read a blogpost and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant blogposts to you? I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.


I am an NLP trainer. That’s what I do. I teach people how to sell, how to Firewalk, Glasswalk and smash wood Karate style. I also teach people how to communicate effectively. I have done this all over the world. In all that time I see a common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature. That's because they do it on a consistent basis.


Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet café or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that’s what we do with the opposite sex. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us.


I run workshops and seminars on a number of subjects and all the time I hear of ‘rejection’ and ‘objection’. These are related, you reject because you object and vica versa. In a sale, in a pick up, if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn’t work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious.

Objections are state related. I hear people like Richard Bandler and Ross Jeffries saying the same thing. If you don’t like the answer, change the state! The objection is now over there, they can’t cling onto it. The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.


The basic facts of approaching anyone, be it conversation or to sell them something (yourself?) are:
  • Never take the first response as being something written in stone.
  • Anything they offer is a toy for me to play with. Like Jeet Kune Do.
  • They can say and do what they want; I control where my energy goes.
  • Anything they offer is information I can use.
  • 90% of people are running on autopilot 90% of the time.
  • Never attach excessive meaning. Nothing has any meaning except the meaning you give it
  • Never think by your own agenda. Don’t bait your hook with food you like.

That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don’t stress about them. Don’t even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are ‘in 2 minds’. The techniques you are learning form a part of your EQ. That’s your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your personal EQ will help you keep it. A high IQ is around 135. Many people with IQ’s of 135 and above work for people with IQ’s of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him, more so than the guy who knows how long it will take for two men to fill a bath up with water in the dark at 22,000ft. Because they interact naturally and in a manner that is second nature.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind. The challenge that we have, as humans, is that we tend to fall in love with the raft.

We start to think, “This raft has been good. It’s a useful raft. It’s served me well. This raft is tip top!”

But if we hang on to the raft, or the teachings, they will become a hindrance. No words, anyone’s, can help you more than you. You must do that yourself.

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us. Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at a higher level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

Each of us has a success blueprint already embedded in our unconscious mind. This blueprint, more than any one other thing, will determine your destiny.

We live in a world of duality: up and down, light and dark, hot and cold, in and out, fast and slow, left and right. These are a few examples of the thousands of opposite poles. For one pole to exist, the other pole must also exist. You cannot believe in God without believing in the devil, and vice versa.

Consequently, just as there are outer laws for living, there must be inner laws. The outer laws include things like knowledge, Skill, state management and belief strategies. These are essential. But the inner game is just as important.

Having top quality tools is imperative to a carpenter but he must be able to use those tools in a masterful fashion.

It’s not enough to be in the right place at the right time. You have to create the right time AND be the right person in that right place at the right time.

So who are you? How do you think? What are your beliefs? What are your habits and traits? How do you really feel about yourself? How confident are you in yourself? How well do you relate to others? How much do you trust others? How do you rate your ability? How do you rate your ability to act in spite of fear, worry, inconvenience and discomfort?

Can you act or function at your highest level even when you are not in the mood?

The bottom line is that your character, your thinking, and your beliefs are a critical part of what determines the level of your success and how your blueprint pans out...

Stuart Wilde puts it this way: "The key to success in anything is to raise your own energy; when you do, people will naturally be attracted to you. And when they show up, bill them!" For ‘bill them’ substitute with ‘sell them’.

Most people do not reach their full potential. Most people are not successful in what they choose to do.

Research shows that 80% of individuals will never be free in the way they would like to be.80% of people will never claim to be truly happy.

The reason is simple. Most people are on autopilot. They are unconscious at the wheel. They work, think and behave on a superficial level of life – based on what they can see. They live in the visible world.

Imagine a tree. Let’s suppose that this tree represents the tree of Selling. On this tree are fruits. In life, our fruits are called our results. So we look at the fruits (our results) and we don't like them; there aren’t enough, and they are too small, or they don't taste good.

What do we tend to do? Most people put more attention and focus on the fruit, the results. They will clean the fruit, spray the fruit and nurture the fruit.

But what is it that actually creates those particular fruits? It's the seeds and the roots that create the fruit.

It’s what's underground that creates what's above ground.

It’s what's invisible that creates the visible.

So what does that mean?

It means if you want to change the fruits, you have to change the roots. If you want to change the visible, you must first change the invisible.

In my experience, what you cannot see in this world is far more powerful than anything you can see.

Try electricity. You can’t see it, but you can see its effect when you turn on a light. How do you know electricity exists? Because of the light? Put your finger in the socket and test if it really exists. I guarantee your doubts will disappear.

You may not agree with the statement about what you can’t see being more powerful than what you can see but you will suffer if you don't apply this principle.

Why?

The law of nature determines that what's underground creates what's above ground. As humans, we are a part of nature, not above it. Consequently, when we align with the law and work on the roots – our inner game – our life flows smoothly and we are a magnet to opportunity. We bear fresh fruit.

We do not work or exist on just one plane of existence. We work in four.

Physical – Mental – Emotional – Spiritual

Most people never ever realise that the physical realm, what we call reality, is only a printout of the other three.

Let’s suppose you have written a letter. You hit print and out it comes. Whoops...typo! You hit delete on the pc and press print again. Out comes the letter with the same typo.Whoa! I just deleted that. You now study the six hundred page manual called effective deleting. You now have the tools and the knowledge you need. You hit delete. You hit print. You look. Shit! The typo is still there.The real problem cannot be changed in the printout, the physical world; it can only be changed in the program, the mental, emotional and spiritual world.

Whatever results you are getting, be they great or bad, positive or negative, always remember that your outer world is a reflection of your inner world. If things are not going well in your outer game, it’s because things are not going well in you inner game.

It’s that simple.

What you hear, you remember; what you see, you remember; what you do, you understand. Forget the magic bullets, potions, punches and pills you seek. You are just victim of Loch Ness Monster disease.

‘I have heard of this (pitch, pattern, command) but no one has seen it or heard it. It's a great (pitch, pattern, command) which, if you say it, you get everything you want. If I could get hold of that I would make it'.

"Can you teach me that magic punch because I could beat Bruce Lee/ Mike Tyson etc blah blah?"

Wrong. I can teach you that magic punch but unless I teach you how to box or how to do Kung Fu your would be on the floor before you landed it.
Once you sort out your inner game and realise that you control your energy, your state and your focus then you will get what you want. You will have your cake and you will eat it. What is the use of having cake if you can’t eat it anyway? What are you supposed to do with it? Put it on the mantelpiece and look at it?

There is a major difference between rich people, wealthy people and poor people just as there is between Dynamic-Life people, auto pilots and AFC's...(Average Frustrated Chumps)

Dynamic-Life people believe `I can have my cake and eat it'.
Auto pilot people believe `Cake is too rich, so I will only have a little piece'
AFC's don't believe they deserve cake, so they order a donut, focus on the hole and wonder why they have nothing.

If you want to step up to the Dynamic-Life Academy challenge....stay tuned.....

Saturday, 3 March 2012

Dynamic-Life

Launching in May...
All under one banner...
All available from one source...
All online...and in person.....


Stay tuned...
INVITES FOR THE LAUNCH PARTY IN
LONDON WILL BE AVAILABLE ON
TWITTER AND FACEBOOK

ACTIVATE

You are a person of action.

You assess a situation and based on your knowledge and experience.

You act.
You dare.
You risk.

If you make mistakes. You re-evaluate. You act again.

Your training has given you confidence.

This is simple enough. Because the status quo is often comfortable and safe, many people look for guarantees before taking independent action. They want assurances from others that all outcomes will be favourable.

Yet, in seeking assurances, they frequently receive cautions. These cautions can easily be used as excuses for inaction. Those who love you the most may be the loudest in warning you not to risk failure.


If you always follow the crowd, you will always end up where the crowd ends up.

If you do what others do you will only get the results they get!

Make a personal decision to do what it will take to succeed. The success principles we teach at The Moore Consortium are known to many but lived by few.

Most people know what they should be doing but lack either the will or the self-confidence to train or start a business, or make an investment or establish a friendship.

This is not the independent you.

Most people are so afraid of failing that they concentrate all their efforts on that; not failing. And so they never really succeed.

They only survive.

It is only through ‘failure’ that true success can be gained.

In truth there is no failure, you only discover a way not to do something.

As the NLP rule states, "There is no failure, only feedback".

Look at Thomas Edison, one of the inventors of the 20th century. When he invented the electric light bulb he used over 2000 different materials for the filament until he discovered a combination that worked.

Years later when he was being interviewed a reporter asked him "When you tried for the 2000th time to build a coil for your light bulb, and it failed, didn't you feel disheartened, didn't you feel like giving up?"

He replied, "Not at all.  I didn't fail.  I discovered 2000 ways not to make a light bulb but I got closer to one way that would. So every failure, as you put it, was in fact a success!"

Get the point?

Tuesday, 28 February 2012

Love What You Do


There are many different styles of painting.  Choose one that you love.

There are many different types of music to listen to or to play.  Choose one that you love.

There are many martial arts styles from which to choose. Choose one that you love.

Each of the arts properly practised should lead you to a more productive and stress-free life.

There are 5,000 different types of occupations. Choose one that you love.

(Psst!  Here's a bombshell...People have been successful at all of them.)

They are your models. You can do the same.

If you Do what you Love and Love what you Do it will never be work.  It will never be 'a job'.

When you watch people who love what they do you will see that they 'work' with a smile on their face and a song in their heart. They move with grace and ease.

They attend carefully and lovingly to every detail. They never tire of what they do. They do it willingly and with joy and excitement.

They talk about what they do with passion, they read about it, they keep up on the latest trends, they teach it to newcomers and converts.  They talk about it to everyone!

When you love your work, it's like a love affair. You do it with a passion. You want to do it all the time, in as many ways as possible.

Wherever you go, whomever you're with, you want to do what you love because it feels so good.

When doing anything you have a choice as to how you feel when you are doing it. You can dislike what you do, or you can love what you do.

Every action, chore and task can teach you something, even washing the dishes! And for this reason alone everything should be approached with love in your heart.

Ultimately, if something needs doing then you may as well feel good about doing it.

Do what you Love, Love what you do, and do it with a passion.

Energy Vampires

Well, I doubt if anyone would say no to a REAL Vampire if it was Kate Beckinsale in Underworld but...


You have only one life to live.

You want to be happy and to make your life meaningful.

You haven't got time to waste associating with negative people (or Energy Vampires) They will drain your energy and when they find a willing or captive audience, just like a real Vampire (real vampire?) they won't let it go once they have their teeth in you.

Negative people may have justifiable concerns but too often they get over involved in minor matters and imaginary transgressions.

Negative people may be envious of your ability to succeed (you know who you are!!!).

They may feel guilty knowing that they aren't willing to pay the price that success asks.

Negative people are usually negative because they have given dominion to their happiness to others, often many others.

It's the boss, the neighbours, the kids, the politicians, and the police.
It's money.
It's the bills.

Be polite and encouraging to negative people. Listen to their complaints or stories but only once.

Give them a copy of this post. It may help. Chances are they will hate it. If their 'problems' are serious enough, guide them to professional help.

Don't judge. Empathise with them but avoid being drawn into their web of unhappiness.

Help those you can while realising that you can't help or save everyone. You can open your heart, be compassionate and still be strong enough to walk away.

You can say no.

Everyone has 'problems' but not everyone allows those things to rule them. You can offer a temporary safe haven without it becoming a permanent home. An Energy Vampire, or Mood Hoover, will suck the life, joy and energy out of any situation and leave it as dry as a desert.

They will infect everyone...negativity is contagious.  Remember that!

You do not have to sacrifice your life to the issues of another.

But what about you?

Are you negative sometimes? When you are let down, or disapointed, or passed over for promotion or being told 'I don't think we should see each other again'. So? What are YOU going to do about that.

Take a case in point.

Remember back to the first time that you had your heart broken, the very first time! Remember how bad you felt, remember the pain and the anger. At the time you really believed that it was the end of the world.

You thought that you would never love any one as you loved that person. You thought that you would never be able to love again.

And you were wrong.

Two weeks later you’re back out there on the prowl. How many ‘loves’ have you had since then?

Two, three, five or more?
Now if you’d hung on to the past, if you’d only focused on the pain and sorrow, you’d still be a sad, miserable bastard with no friends and one massive forearm.

But you didn't, you let go, and put the past behind you.

And that is what you need to do in every situation.

Focus on the positive aspects not the negative.

We will all make mistakes; we will all still get a broken heart from time to time. But it’s the here and now that we must focus on not the past, and not what may happen in the future.

Everyone gets knocked down at some point...but only the STRONG ones get up!

Print is Best

Sometimes books live up to their names and
do just what they were meant to do!
I take it no one has a challenge with reading?

If you do then this is a bit pointless for you isn't it!

They say that people who don’t read are almost as clever as the people who can’t.


In the days of fast food, fast cars and fast living we can sometimes lose track of the simple things, and what they can teach us.

Books are a wonderful form of learning, and they've been around for.....quite a while. Reading above all else can be done anywhere, apart from when you are driving!

It can help you relax but most importantly when you read you are forced to use your imagination. And your imagination is one of the most powerful things you own, but sadly its something most people don’t exercise.

So go on pick up a book and start exercising. Remember the old saying ‘what you don’t know, won’t hurt you’?

They were wrong.

Look at it this way: ‘what you do know, may save you’.

A lot of people don’t realise that when Buddha said, “ignorance is bliss” – he was being sarcastic.


If you don't know what to read you could do a lot worse than read Biographies.

In fact, a biography about a person you admire, like, respect or aspire to be is a great starting point.

What if you could learn the success secrets of the greatest people who ever lived?

You can.

The lives of the famous and the infamous have been duly recorded in biographies and autobiographies and are ready for you to read and research. You only have to take the action to go to the library or the bookstores. Go online and download one to your computer or Kindle.

Personally, I prefer a real book but hey, whatever flicks your switch!

The lives of great thinkers, businesspeople and humanitarians are there.
You will read about successes and triumphs.
You will also learn how many times champions lose on their way to winning.
You will also find out how many times a war or battle was fought before they won it!

In reading biographies, you may come to the startling conclusion of how much greatness you possess.

You may conclude: "Hey, I can do that". You can decide to make your one life significant. Biographies help show you the way.

And that great NLP law comes into play...you will think, "Hmmm, if they could do that....so can I!"



Monday, 27 February 2012

TEAM TACTICS

Together
Everyone
Achieves
More

In building your winning team don't be afraid to pick people who are stronger, faster, smarter, better organized, braver, more ambitious, funnier or more pleasant than you are.

Ask your best people for recommendations. Always opt for quality.

Remember to delegate.  Giving people tasks gives them a purpose.  When they have a purpose they become responsible.  When they have a purpose they see the future.

You want your team to be built on excellence. You want your team built with members of merit and character.

Resist those who propose membership based upon patronage, politics, quotas or diversity without reason.

Excellence is excellence and is not subject to conditions of race, colour, creed, national origin, etc. If someone is the best-qualified person to fulfil the team's mission, then, that's what they are. If they are not, they are not.
It is no surprise that there are many people with really high IQ’s working for people with really low IQ’s. The people with the high EQ, Emotional Quotient, are the real leaders. They know how to make people work together.

The high EQ people know how the whole game is played and they draw the best out of their people and they are not afraid to have the more ‘intelligent’ working for them.

Of course, the people with the high IQ know how long it takes two men to fill a bath with water halfway up a mountain in a thunderstorm but...that’s not going to improve business is it?

What would improve business?

Having the EQ skills to get the two guys to fill a bath with water halfway up a mountain in a thunderstorm in the first place!

And when you are ready...You and your team....Then...
 
Carpe Jugular....Seize the Throat
 
A fact of life is that at times we may all do or say things that let the side down, this is human nature.
 
But when the dust settles and the sky clears you must know which side your batting for, and so must the team. You need to be able to trust every member in the team to pull his or her weight. To do their best and to get the job done.
 
Remember, loyalty and respect are things that can take along time to gain, but sadly they can be lost over night or in a second.
You have been warned!



Be ready. There is no better time to start taking positive action than right now.

You can't change yesterday but you can build tomorrow today.

You research and you seek advice while realizing that a time comes when you must act.

Don't procrastinate. Live in the moment. Do what you are doing now. Work now. Enjoy now.

Understand that to know and to act are one and the same.

When you feel that you should change a bad habit, seize the moment and do it.
When you feel like exercising, seize the moment and do it.
When you feel like finally doing something that you have been putting off, seize the moment and do it.
If you can help someone out, do it.
If you can start practising a new skill, do it.

Fully participate in the present. Don't worry about the past or future. You are ready now.

If you drive down a motorway looking in the rear view mirror you won't get far before you hit something or career off the road.

Looking back will only give you a sprained neck.

Thursday, 23 February 2012

And the Winner Is....?

"How much do you charge for a training program?"

I get asked that a lot.

My answer?

"A lot more than it's worth!"
(no, not really, just checking you were concentrating!)

My standard answer?

"I have no idea!  It depends on the client."

Each person or company is different.  Each challenge is different.  Each personal or company plan is different.  Each group is different, be it in requirement or size.

I will tell you one thing though.  I am at the top end of the scale.  I don't charge less that £5000 for a days training for a group of 50 people.  And that's just a seminar.  Add an experiential event into the mix and it goes up.

Do others charge less?  You bet.

Do I compete with them?  You bet I don't.

Why would I compete.  I am in business not the 100 metres!  I know what I am worth.  I know what the clients get from it.  I know the amount of work involved prior to the event.  I know the experience I have and the knowledge I am imparting. 

I know I am giving people and companies nuclear missiles of information for firework rocket prices.

Over the years I've spent hundreds of hours explaining to salespeople the difference between Features and Benefits.

A Feature is what something does.
A Benefit is what that something does for you.

You dont buy wellington boots or gloves.  You are buying dry feet and warm hands.

The other differentiator is Price over Value.

The cost of something is irrelevant if you see the value in it. 

The price is what it costs.  The value is what you attach to it by knowing what it will do for you, or how good it will make you look, or how much you need it.

Go into Louis Vuitton.  Tell them you want a Filofax.  It costs £500.  Ask them for a discount and see what happens.

Never ever has anyone got a discount in Louis Vuitton unless it suits Louis Vuitton!

If you sell on price you will get caught up in a bidding war.
You will devalue your product and you have no guarantee the potential client will buy from you.

The danger is that if you say "It will cost you £5000" and the potential client says no, and after some haggling and negotiation you offer it for £3000, one thought will bounce around your potential clients brain like a pinball.

"What were you going to do with that other £2000 you were gonna con out of me?"

State your price.  Thats how much it is!

Never compromise and never devalue your self, your company, or your product!

Can I drop my price?  Of course I can.
Will I drop my price?  Of course I won't.

I am not in the market to compete.  If I drop my price how do I know the 'competition' won't drop their price further?

Why would I want to be in a competition?  We at the Moore Consortium do not see competition.  We don't recognise it.  For us to have competition would mean that others are doing what we do in exactly the same way as we do it.  We do what we do and we charge what we charge...Because we're worth it ;-)

If you go in for a competition are you in it to be a competitor?  No!  You are in it to win it!

Cut your price and you will never be able to charge that person full price again.

It's far better to educate your client in just WHAT they are getting for the price.  Value, value, value.  Quality, quality, quality.  And do it until they think two things.
1. The think they 'must have this'.
2. They can't believe they get all of that for 'only that much'.

Pay peanuts and you get monkeys!
Pay for quality and you get it.  And you value it!