Showing posts with label Motivation. Show all posts
Showing posts with label Motivation. Show all posts

Sunday, 27 January 2013

Dynamic-Transformation / Building Your Future

Dynamic-Transformation is a different thing entirely from change.  It doesn't take the past and change it, add to it or re-organise it.  It creates a new context.  Possibilities that didn't exist now come into being.  The future is built on possibility.  The future is constant. 

If we carry our past with us into the future, we are limiting the amount of space we have in our future because it is taken up with the past we bring into it.  If what we have in our future is our past, our future is going to be consistent with what we had in our past.

If we can take the past OUT of our future, we create an empty space which we can fill with all manner of possibilities and opportunities that are not governed or linked to any past activity. If you do not empty out your past from your future right now then all you are doing is changing your past.

Childhood experiences that have been traumatic.  It can be one experience that was big enough to be traumatic, or a series of experiences.

An example would be: If you have been bullied at school, it's probably not the one time but more likely a period of bullying over time.  That begins to shape who you are, and who you need to be, to become, to survive.  You can't do much at the time about that but you have to do something to defend yourself.  And that leads you into continuing to be that person who has built up defence mechanisms to deal with bullying but at some point you have to find a way to take that past OUT of your future and put it back IN the past.

We all have excess baggage.  We carry it around in our heads.  It's there even when we don't see it.
We are concerned about excess baggage when we go on vacation.  We don't want it then, so we weigh our bags to make sure we are below the requirement.  Trouble is, we carry it around at all other times.

At any given moment of any given day, we reference the excess baggage for information.  Even worse than that, we carry it into our future.  We expect to be able to function and plan and build strategies for a brighter future when we carry our past around with us.

I am not talking about forgetting your past, or where you come from, or your history, or the people in it...

I am talking about today being the day when you stop paying for your bags of excess baggage, and go forward with your hands open to grasp the opportunities that will come your way.

You CANNOT grab opportunity if your hands are full!!


We human beings don't leave the past in the past.  We have the past in the future. When you do that it appears as if the past gives you who you are, and who you are in the present.

Lets imagine the past and the future as two filing cabinets.

If you take the past out of the filing cabinet marked FUTURE, and put it in the filing cabinet marked PAST, what have you got in the FUTURE?  NOTHING!  Which is wonderful. Fantastic!!!!

Why?

Because if, WHO I AM in the present, is determined by the future into which I am living, I can CREATE a future for myself that gives me, in the present, a life of being, joy, happiness, accomplishment...a life worth living.

I will be launching the Dynamic-Transformation Seminar dates soon....and at the seminar you will discover just HOW to empty that future filing cabinet, HOW to take the past out of your future and HOW to free up the potential for your future self.

Sunday, 13 January 2013

Emotional Intelligence

I am about to turn this EQ and IQ debate on its head!

What really is EQ, IQ and IC?

Your EQ is more important than your IQ. The IQ test may help you get a job but your EQ will help you keep it. A high IQ is around 135. A high EQ is immeasurable.

It is no surprise that there are many people with really high IQ’s working for people with really low IQ’s. The people with the low IQ also have a high EQ, Emotional Quotient, and this makes them the real leaders. They know how to get people to work together.  They know how to put teams, groups and companies together.  They get people to work with people

The high EQ people know how the whole game is played and they draw the best out of their people and they are not afraid to have the more ‘intelligent’ working for them.

Of course, the people with the high IQ know how long it takes two men to fill up a bath with water using a pint glass halfway up a mountain in a thunderstorm but...that’s not going to improve business is it?

What would improve business?

Being the person who has the EQ skills to get the two guys to fill a bath with water halfway up a mountain in a thunderstorm in the first place!

Now although that is a great description of what EQ and IQ is (even if I say so myself ;-)) there is another definition of EQ, IQ and IC ("IC? What's THAT?" I hear you ask). What's more...it's probably the most important and life changing definition there is.

What if you are working at a company and things are not going your way. Or you may be doing something in your life but you just can't get it right. You can't achieve what you want to achieve. Do you give up? Do you continue to 'try' (yuck! I hate that word) but in your mind and heart you know that you have given up?

This is the new IQ in the world today. So many people IQ (I Quit). What's more, they have no idea how near to success they are when they quit!

Are you the only person in your company, business, life, relationship that thinks IQ? I bet not. You see, it's contagious!

Like a virus it infects everyone until, before you know it, unconsciously, EQ (Everyone Quits!).

Commit to one thing, if you commit to nothing else, commit to this...

IC! This is the belief you need. Your IQ and your EQ is blown away by this.

IC = I Can!

Your IC level (I CAN) is always more important than the IQ (I QUIT)level and will stop the rot of EQ (Everyone Quits) in its tracks. Defeat will never be an option. So when logic is trying to point out all the excuses and reasons tell that little voice in your head that keeps telling you that you will fail, you will not succeed and you are useless to shut the hell up.

Say to yourself: My IC is unbeatable. IC. I CAN!

Dan Forbes has added ANOTHER alternative: IW for I WILL.  This is Determination. As Dan says, "All the smarts in the world, and all the hopes in the world will not accomplish what someone with sheer determination will".

As for the words you use, I prefer IM = I MUST! When you see things as a 'I MUST' then you become UNSTOPPABLE!

 Check out Bad vs Strong language here: Bad Vs Strong Language


Thursday, 1 November 2012

Psychological Cat Burglar


Psychological Cat Burglar – An Interview with Dr David Moore.


It is safe to say that if David Moore did not exist you would have to invent him.  He is the owner of The Moore Consortium group of companies which cover a variety of the ‘self-help’ streams, from NLP and Persuasion through to Firewalking and EFT.  David spent his early years as a salesman in a variety of industries including Time Share, Insurance, Double Glazing and Advertising.  In the early 1990’s he became a salesman for Cable London, a cable TV and Telephone provider and within a very short space of time went from salesman to team leader, to Field sales Manager to National Sales Trainer.  He was the most successful salesman Cable London produced.  He was the only salesman to venture into the notorious Broadwater Farm Estate in North London, the scene of rioting a few years earlier, and over a two month period there became top salesman.  He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee.  It was only after watching a sales consultant present a three day training seminar to Telewest Communications (Cable London’s owners) that David realised where the future really was.  He formed his own Training company, left Cable London/ Telewest and was a spectacular success.

Behind the success he admits there were difficult times.  The loss of a corporate culture was one.

“I had always worked for other people.  I had a very high salary, pension schemes, medical insurance and a car allowance.  Now all of that was gone and I was flying solo.  It is difficult but not impossible.  If it is something you feel you should do then I would suggest you do it.  It is liberating.  It’s very different.  It’s a huge responsibility.  But, it is the only way to really do what you want!”

Over the last 15 years David has incorporated a variety of elements into a program he has developed called ‘Human Potential Technology’.  These include Inner Game and Attitude, Persuasion, Firewalking, Glasswalking, NLP, Hypnosis, EFT and Sales Training.

“I don’t believe in being a ‘jack of all trades; master of none’ as some companies appear to be.  My method is to incorporate a lot of different areas of expertise that fall under the umbrella of Personal Development.  I feel that if you teach Persuasion you must have expertise in NLP.  To teach people how to walk on fire or broken glass you must have expertise in attitude and persuasion.  It all fits within the parameters of development.”

What about the Personal Development or self help movement?

“To me, self help is like self abuse.  You HAVE to do it yourself.  The books and dvd’s only show you what to do.  You must take action and do it yourself.  I do tell people to stop buying self help books because they probably haven’t read all of the ones they already have.  A new one comes along and they put down the one they are reading and order the new one from Amazon and then a few weeks later…it happens again.  It’s a paradigm shift. The answers you want are probably already in a book on your shelf that you didn’t finish.  I have read hundreds of them and I read the new ones and I can see that many of the ‘new’ ideas are just a rehash of older ideas.  I agree that as the times change and people become more aware of self help and human potential we need to teach and coach in a new way.  If we taught today in the style of a teacher from 30 years ago, the chances are we wouldn’t be listened to.”

You spent a lot of time teaching people to walk on Fire or Broken glass.  Was that fun?

“Fun is one word for it.  It was great at the time but I believe it has been done to death.  It is very rare to find anyone who hasn’t either done it or at least heard of it or heard of someone who has done it.  It doesn’t have the novelty factor any more.  The training I put people through before they walked included a lot of life skill training, persuasion and NLP techniques that they could utilise in all manner of areas of their lives.  It was never really ‘only’ about the walk.  I train a lot of people in everything from Sales training and Customer service through to Attitude and Inner Game.  I have always been interested in Persuasion.  How one person can get someone or a company to do something when other people have tried and failed?  I have studied great persuaders of history; I have researched and studied conmen and brain pirates who can get total strangers to do whatever they want them to.  There is an art to it and like everything in life; all it takes is the knowing how to do it.  If someone tells me something can’t be done, I have always believed that was because they  didn’t know how to do it!’

So salespeople have to have the ability to persuade people to buy?

“A good salesperson will persuade people to buy.  A really great salesperson with put a person in a position where they not only WANT to buy, but buying will seem natural.  They have to be put at ease.  I have been very successful in every sales environment I have worked in.  My mentor, Hal Stamford, was one of the UK heads of Coca Cola before he retired and took a consulting job at Cable London and he said once that I ‘could sell shaving foam to the Taliban.’  That’s an interesting concept!”

If I were to become a salesperson could you teach me how to put people at ease?

“Remember, my years of training salespeople stem from my history of selling.  If you knock on someone’s door at 7pm at night, with no idea of who is behind the door and they, in turn, are not expecting you then you have four or five seconds after they open it to put them at ease.  You are then expecting to be asked in, for them to listen to you and for them to buy from you.  I did that on a daily, weekly, monthly basis for two years before the company asked me to show other salespeople HOW to do it.  I was always over target and getting results.  I was earning more money in a week than the Sales Director was earning in a month.  Yeah, I can teach anyone.  I didn’t only look at sales techniques. I studied body language, language patterns, embedded commands even colors.  I was always aware that colors have an effect on people.  I always wore a pink shirt.  Pink is a very powerful color, as is purple.  Not just any pink but what is known as ‘Baker-Miller pink’ or more commonly ‘drunk tank pink’.  It denotes trust.   It’s used in calming offenders moods in prisons, it reduces the anxiety levels as well as blood pressure.  The dressing rooms of visiting football teams are sometimes painted that colour so as to render the players less competitive.  If I worked in a very affluent area then the pink shirt would be accompanied by Gucci loafers, designer suits and silk ties.  In a less affluent area that look was jettisoned for jeans/ chinos and trainers and a leather jacket.  I still had the pink shirt though.”

What about Manipulation or Persuasion in everyday life, like advertising?

“It is more like Social Influence.  It is fun to intercept and decode the psychological DNA of free will.  Once you have an understanding of how to redirect another persons thought processes then your own neural meteorology is something I call ‘Controlled unpredictability’.   You can decide what way it will go but the distance and direction will sit outside the normal constraints.  You just need to know where the brain’s pressure points are.  Where peoples blind spots are.”

 Isn’t that dangerous?

“Only if you were using the knowledge for something bad.  As it is, I have people coming to me for answers.  They are stuck, at a point in their life where they can see no future or change.  I do what needs to be done to help them.”

What is the basic process?

“There is a system that is used in all forms of Persuasion.  Conmen use it, politicians use it, members of the public use it without knowing they are using it.  It’s an algorithm.  There are three A’s to persuasion.  Attention, Approach, and Affiliation.  The basic raw material, your message, is what people pay attention to.  The manner of your delivery is going to predetermine how people will process or approach it.  Thirdly, how you are evaluated by others, your body language, language patterns, verbal and non-verbal cues are the parameters of affiliation.  In essence, the Human Potential Technology program we run offers our SPICE© program. Simplicity, Perception, Incongruity, Confidence, Empathy.  Once you deploy a technique that encompasses those ingredients, it ships so much psychology into the brain’s bloodstream, people lose all resistance to persuasion. “

Where do you see yourself in five years time?

“The Moore Consortium will be worldwide.  The Dynamic-Life Academy will have a team of trainers around the world and certification programs.  I am looking forward to the future and working on it now.”

Friday, 31 August 2012

Dreamer, Nothing But A Dreamer!

Roger Hodgson of Supertramp coined that phrase and what is wrong with that? It's a very good thing to be.

As I sit here with a mug of coffee, black, two sugars, stirred anti-clockwise (it improves the flavour) my mind wanders off. I'm not concerned, It's nothing unusual. It does that sometimes but it never strays far and it always comes back.

My mind is thinking of a hundred, a thousand, things at once. I get a bit of a glazed look on my face (not good when driving) and some people look at me and ask 'What ARE you thinking?' or the classic one; 'Penny for them!' A penny? They are worth more than that! People who really know me take no notice. They just wait to find out what direction I am now going to go in thanks to the thought.

I am a dreamer. A Day Dreamer. I think deeply and day dream. There is nothing wrong with that.

We have voices in our heads that tell us to do things. That is called THINKING. Part of my training program means I ask groups of people 'Do you have a voice in your head that tells you to do things?' A few people sit there and look at the ceiling and mouth the words 'do I?'

If people don't put their hands up I usually tell them 'The voice I am talking about is the one that said "voice in my head? Phuq that I am NOT putting my hand up for that one!"

(I once asked a group of people if anyone had a phobia about putting their hand up in public. One person put their hand up! - Unbelievable. You can't make this stuff up!)

If you dream at night you will be very lucky to remember it next morning. Well, you remember the bad ones, the nightmares.

People often say to me; "I can't imagine doing what you do, even in my wildest dreams!" Well, if you can't imagine doing it in your wildest dreams, how are you going to do it for real?

Dreaming during the day is just an extension of thinking. It's giving your imagination some time to wander around to see what it comes up with.

T.E Lawrence (of Arabia) wrote a book called 'The Seven Pillars of Wisdom' and in it he wrote the following....
"All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dream with open eyes, to make it possible."

If you imagine it, dream it, see it...then you will achieve it. Naturally you have to take some action to get it but if you see it in your mind, you will receive it. Dream it, and do it.
 
If you think I am alone in that thought then let's leave the final word to the late, great, John Lennon;


"You may say I'm a dreamer, But I'm not the only one.

I hope some day you will join us, When the world will be as one."

Imagine!



Thursday, 30 August 2012

The Difference that MAKES The Difference

What's the Difference that MAKES the Difference?

To me it's got to be attitude. That self assuredness, that energy, that belief that no matter what happens, no matter what obstacles appear, you will achieve what you want to achieve.

People always look for cop outs. Excuses. They have a but!

"I could have done that...BUT!"
"I would have done that...BUT!"
"I should have done that...BUT!"

That's the old 'coulda, woulda, shoulda' scenario. At the heart of that scenario is another word. 'Didna'.

I know that if you have the right attitude you can achieve anything.

I use myself as an example.

  • I have an air of uninsultability. I don't care what people say about me. Why should I? They don't know what they are talking about! They must get my name right though!
  • I decide where my energy goes, nobody else.
  • Everything people say or do to me is energy, and it's just a toy for me to play with.
  • I don't take anything that people say to me at first to be written in stone. In other words, what people say first can be changed.
  • Nothing in life has any meaning except the meaning I give it.
  • I never hate people who are obviously jealous of me. I respect their jealousy because they must think I am better than them or they want to be me!
  • 90% of people are running on autopilot 90% of the time
  • If I am told something can't be done it's because the person telling me doesn't know how to do it. So I go and do it.
It is also important to think different. A case in point.

I had a conversation the other day regarding work. Someone was looking for a change of career. It seemed that working from home might be better than going out to work. I made a quick suggestion.

"What about some form of MLM? Multi Level Marketing is booming. You could get on the vitamin and herbal remedy market. There are a lot of companies looking for people to sell products and you could have vitamin evenings and sell the products at home to people who come around for the evening party?"

What was the response...? Well...objection.....?

Before I tell you the response/ objection let me reframe it....

Throughout my career I have advised people on what to do for a business venture, in what to sell, and how to sell. In all of those areas I get the same response as I got here. The same! What amazes me is how the same reply from me always makes them realises what a stupid, dumbass objection it is...

The response/ objection?...

"Do you know how many companies there are out there selling that?"

Duh! Yes I do. Maybe not to the exact figure but I can hazard a guess...

My reply?

"Do you know how many people there are out there buying that stuff?"

Simple. There are millions of people out there. BILLIONS of people in the world. Are you telling me that they are ALL buying from these companies. No. They are not.

Advertising either works or it doesn't. If it didn't work then people wouldn't advertise.

I had someone tell me once, 'I don't advertise because I know it won't work!' 
I told them, 'You know when you will realise that it does?  In a years time when you place an advertisement that says 'Business for Sale', THAT is when you will realise advertising works!'

We all know Louis Vuitton, Bentley, Rolls Royce, Rolex, Breitling and all manner of stuff that we desire and /or buy. Why do they advertise? Why do they HAVE to advertise? Because it works.

Then I got this...

"If people want things like that then they would just go down to the supermaket and buy them."

No WAY!  People have to be TOLD what to buy. They have to be given options.

That's why you sell someone a years supply rather than a months.

What's more, selling things on the internet or at home is designed to undercut the big stores as well as the small exclusive ones. These MLM companies market stuff that you cannot buy in stores. The opportunity is there!

It's a matter of doing things Differently. Thinking Differently. Selling Differently. Being Different. And that's the difference that MAKES the difference!

If you let NOTHING get in the way of your target, nothing get in the way of your dream and nothing get in the way of achieving what you want then nothing will.

You have to change your beliefs, change your attitude and change your mind set.

You must not let anything get in your way.

Here's an example...This is someone who never let anything get in their way, never let anything stop them, adapted situations to suit and changed themselves...they know the meaning of the difference that makes the difference.

The man is Chaim Weitz.

Though he is from a Hungarian family he was born in Isreal and his Mother took him, at the age of 8, to live in America even though he was unable to speak English.

When older he made money selling comic books at conventions. He learnt to speak English, German and Hebrew as well as his native Hungarian and taught in schools in America under the name Gene Klein.

A few years later he picked up a guitar, changed his name to Gene Simmons and morphed into the guy in the pic at the top of this blog!

If he can achieve a personal metamorphosis like that...anything is possible. That's the Difference that MAKES the Difference!

Tuesday, 14 August 2012

The 10 Commandments of Dynamic-Life

The Dynamic-Life Academy Training Program has two major handouts.

One is The Tao of Dynamic-Life.  A page a day program that offers motivational and inspirational teaching for every day of the year, all 365 of them. 

(It can be purchased seperately for £150 via The Moore Consortium website.  An email to me, david@themooreconsortium.com will result in the details being sent to you and you can download it immediately and begin integrating it into your life.)

The second handout is the Dynamic-Life 10 commandments.  These are ten sections of the program distilled down into soundbites which form the basis of Stage One of the Dynamic-Life Academy Program.
  1. If you don't know what to do, take a bold leap forward.  This is your default setting.
  2. If every body said exactly what they were thinking at the same time, most people would be speechless.
  3. Happiness is a personal choice and not a product of anything external.
  4. The invisible created the visible.
  5. Sit with confusion. Watch it grow or shrink.  It becomes energy you can use.
  6. Being great = Preperation.  Being mediocre = Preperation H.
  7. Don't bother pitching or talking to people who can't make a decision.  If they can't say NO then they lack the authority to say YES.
  8. Think Big Picture.  Not what impacts you but what impact your customer.
  9. Calculate the risks but do it anyway.
  10. Have fun.  If you don't enjoy it, no one else will.
Remember...it's never too late to have a happy childhood.



Sunday, 5 August 2012

What happened to service?

It seems more and more prevalent these days...companies seem to be dropping the 'service' part of Customer Service and replacing it with nothing. Well, when I say nothing, I actually mean frustration, anger, annoying roadblocks and brick walls.

When you call a company now you have to spend over twenty minutes navigating your way through a labarynthine structure of 'Press 1 for......Press 2 for.....' and worse.

You can press six different numbers and still be told 'You now have 8 options'.

If you do get through to a carbon based life form or human you find yourself in India.

How many times have you been told 'use your keypad to enter your account number, date of birth, postcode, inside leg measurement, blood group, dogs middle name' only to have to repeat it when someone decides to do things like the old days and answer the phone.

How many times have you spoken to one of these 'helpdesk' people only to find that they have no idea what you are talking about, they do not know how to rectify your problem, or they are just a work experience/ teenager with no interest in their job/ complete moron with the social skills of a retarded clam and the business skills of a swivel chair.

Perhaps your company runs a system for its customers like this.  It's usually the companies that call themselves 'customer centric' that do.

Do you care about your customers? 

So many companies search for new customers all the time. Like a rich seam of gold that is being continually mined, one day it will dry up. What will you do then?

Instead of looking for new customers all the time why don't companies look after the customers they already have?  It's a lot easier.

If you do that, your customers will always be your customers and it will not matter what any other company offers them to prise them away.  Customer service should be your mission statement.

If you make it your mission to keep your customers by serving them and over delivering then you will enjoy Customer Loyalty.

Customer Satisfaction is good, and it seems to be the goal of many companies but its not the be all and end all of the equation. 

What can you do to make your customer loyal to you, your company or your brand.

OVER DELIVER!!!

Exceed expectations.  Think different.  Do more. 

Out perform your competition.

Your customer will be loyal to you, because you are loyal to them.

Remember my mantra, IF YOU WANT TO STAND OUT YOU HAVE TO BE OUTSTANDING.

If you don't think Loyalty is more important than Customer Satisfaction then think of this...

If you are married, in a relationship or whatever flicks your switch...do you want your partner Satisfied...or Loyal?....Get it now?

Sunday, 15 July 2012

Seminar Dates

Dates and Locatiions to be finalized by The Moore Consortium and Dynamic-Life Seminars...




Dynamic-Life Academy Inner Game and Human Potential Technology Training.......

2012
September: Brighton - Bristol - Birmingham

October: Manchester - Newcastle - Edinburgh - Glasgow

November: London - Jersey

December; Paris - London

2013
January: London - Jersey

February: Oslo - Barcelona

April: Los Angeles - New York -  Universal Orlando

Tickets and booking information coming up.....



Thanks to Derek and Jill at DLS for their organization of this.

Friday, 8 June 2012

DUCK!

A man used to walk past a jewellery store every morning and he would take out his gold watch and he would look in the window and he would set his watch. And then he‘d be on his way. This went on day after day, week after week, month after month. Every morning for a few years the jeweller saw this man doing this.

Well, one day the jeweller is out in front of the store and he is sweeping the sidewalk and the man stops, takes out his watch and sets it. And the jeweller said, “Pardon me, where do you work?” He said, “I work down at the big factory and it’s important that I have the watch set properly because I blow the whistle at noon telling everybody it’s time to go to lunch.”

The jeweller said, “Isn’t that funny? Because I have been setting that clock by that whistle every day at noon.”
                                    _____________________

If it Looks like a Duck, Quacks like a Duck and Walks like a Duck then it has to be a Duck, right?

Not from what I see, not every time anyway...

I run a lot of seminars. Law of Attraction, Persuasion, Sales Training, Inner Game, NLP, Motivation, State Management, Attitudinal Training, Firewalking, Glasswalking....It's a big list.

I have sat in on a lot of personal development seminars run by other 'trainers' in my time. I have even gone undercover at a few just to see what some people are actually saying and doing in front of groups of people, otherwise known as paying Clients/ Customers/ Delegates.

I have also kept a low profile at some Firewalking events up and down the country and I am amazed at what I hear sometimes. Old, out of date, training exercises being rolled out again and again, either through inexperience, lack of training or just plain old laziness. On occasion I have actually feared for the safety of the public on some of these events. I saw an Arrow Bend once which could have ended up on the ten o'clock news.

Some are re-hashing old out of date exercises, or its the new 'expert' that has either read a book or read someone else's notes or even just took a company over or inherited it and decided they know what they are doing.

Some of the messages conveyed to the audiences leave a lot to be desired.

A little knowledge is a dangerous thing. That's for sure.

A terrific book has been published about the Self Help movement and I recommend you read it. It is called SHAM and it's available from Amazon (isn't everything?) This really is a book to make you think, even if you are in the profession. It makes you realise what is going on around you, what some people are up to and also, how easy it is to be tarred by the same brush JUST by association.

The challenge you have is 'how do you know the person you are listening to, or the person training you, is the right one to follow.

Are you following the right person? Do they know what they are talking about? Where do they get their information from? How old is it? Does it work?

When I was at college the craze was (and still is if you look at the dumbing down of examinations) to not buy new text books but to read the textbooks others had used and read the writing, the notes made in pen in the margins, and check out the underlined passages. I couldn't figure that one out. The person who had the book before you could have been a mad man!!!

There is a lot that is lost in translation. Things get diluted, distilled and the original message can be lost.

Always check to see what your teachers history is, who they know, who they have worked with.

You see, once you start questioning you realise that sometimes, if it Walks like a Duck, Quacks like a Duck and Looks like a Duck...it could be a cartoon duck and NOT the real thing!

In other words...Not what it is Quacked up to be!

One other thing. There is a Phobia that is very relevant in the Self Help or Personal Development arena. The Phobia is Anatidaephobia ...It is the Fear that somewhere in the world there is a Duck watching you.....There are a lot of ducks in this business. I know who they are and I know they are watching me....Once on a plane I saw this.... 
QUACK!

You-Nique


Do you wonder what makes you different from everyone else? Are you looking for an answer to "What makes me special and unique?" that is more meaningful than just your fingerprints or a spiral of DNA?


Understanding how each of us is unique is an essential part of questioning who we are and why humanity exists. To help you find an answer to this ancient and universal question, we offer a new way of looking at things.

Are you Unique?  Do you go your own way?  Do you follow your own beliefs?

Being unique can make you start to feel awkward about who you are. If you are not like everybody else ... you can feel like you don't fit ... and don't belong.


And that is a horrible way to feel .. especially when you consider that everyone is unique. Everyone, underneath the things that define a generation or a culture, is truly unique and vastly different ... from the things they love -- to what inspires them or makes them laugh.


Do you remember the scene in The Life of Brian when, having been chased and followed by hundreds of people, Brian addresses the crowd from his bedroom window and there is the classic exchange...

Brian: You are all Individuals!
Lone Voice: I'm not!

Being an individual means you are unique.

Do you have any idea just how unique you are?

What makes you unique?
Is it what you do, or how you do what you do?

If you want to Stand Out, you have to be OutStanding. 
It's a simple as that. And Simplicity rules.

Simplicity is harder than you think.  We all have the ability to make things difficult.  We analyse and go over details again and again when in fact what we should be doing is refining and streamlining.

If you want to be unique you have to strip everything down and discover just what sets you apart from everyone else.

Sustained success comes only when you take what's unique about you and figure out how to make it useful.

Whatever it is that you do to make yourself unique you have to decide whether or not it is something that will generate interest, business and raving fans (repeat customers).

What are your strengths?  How do you use those strengths to overcome your competitors, if you consider your competitors?

Remember that there is no one else on this planet like you.  No one else can do what you do, in the way you do it.  If there were then I can guarantee that they wouldn't do what you do for the same reasons you do it.

The same thing applies to businesses and other types of organizations. But in this case, it is called branding and is known as what makes you stand apart and stand out from the crowd ... in both good and bad ways.


Being unique in business may be just what your company needs ... and should shout about. But just being different isn't what you want to focus on. Instead, you want to be distinctive -- in the things your customers and clients value most. And that is what finding your business niche is all about.

That way, you begin to build loyalty to what makes you different ... like Classic Coke or Starbucks' coffeehouse experience that harkens back to Lloyds of London and the bankers that backed the shipping trade.


How To Make Your Business Unique


1. Largest Selection
One way that you can make your product or service stand out is to offer the largest selection of products, services or programs.
Example: Home Depot, E-Bay, Staples, Amazon.co.uk

2. Innovative Product
If you have a new product or a service that others don’t offer, you will have something that no one else can offer.
Example: Windows, Viagra, Value Program

3. Multiple Uses
Once you have a product or service to offer, look for other ways that the customer can use the same product or service.
Example: Baby carrier that has carriage base, electric can opener with knife sharpener, Aspirin can be used as pain reliever and heart attack preventative. Cell phone is a camera too.

4. Superior Customer Service
Keep reminding your customer that you are eager to help them by giving extra-ordinary support on your product or service.
Example: Nordstrom's is known for this. Doctors who make house calls, a mobile lawyer's office, a glass company that comes to your workplace to change the glass in your automobile are other examples.

5. Convenient Location
Make it easy for customers to do business with you by providing them access in exactly the place where they will need your product or service.
Example: Bank in the supermarket, ATM in airport, setting up a stand to sell umbrellas on a busy street corner on a rainy day.

6. Expert Consulting
If you have deep knowledge of your product or service, you can be useful in helping your customers before and after the sale is made.
Example: Computer sales person who understands connectivity issues and can help you integrate your equipment with the new computer. Estate Agent who has huge rolodex and provides referral to other vendors that new home owner would need.

7. Price
If you have a product or service with a high price, you offer prestige. If you offer the lowest price, the thrifty customer will be attracted to your product or service.
Example: High Price - Lexus, Canyon Ranch etc. Low price - Target, Wal-Mart

8. Lasting affect
The product or service you offer have a longer lasting affect than any others.
Example - Extra strength Tylenol, Bike lock that cannot be opened, car battery that lasts 5 years, long lasting car tires.

9. Guarantee
Offer a guarantee with your product or service.
Example: Money back if not satisfied. Free conversion back to previous vendor if not satisfied.

10. Packaging
Offer a package that is different from others. (prettier, stronger, environmentally friendly, easier to open, child-proof)
Example: Packaging material that dissolves in water, free gift wrapping for all purchases, child-proof aspirin bottles, juice drinks with straw.

Wednesday, 9 May 2012

IQ? EQ? IC?

I am about to turn this EQ and IQ debate on its head! 

What really is EQ, IQ and IC?

Your EQ is more important than your IQ. The IQ test may help you get a job but your EQ will help you keep it. A high IQ is around 135. A high EQ is immeasurable.

It is no surprise that there are many people with really high IQ’s working for people with really low IQ’s. The people with the low IQ also have a high EQ, Emotional Quotient, and this makes them the real leaders. They know how to get people to work together.

The high EQ people know how the whole game is played and they draw the best out of their people and they are not afraid to have the more ‘intelligent’ working for them.

Of course, the people with the high IQ know how long it takes two men to fill a bath with water halfway up a mountain in a thunderstorm but...that’s not going to improve business is it?

What would improve business?

Having the EQ skills to get the two guys to fill a bath with water halfway up a mountain in a thunderstorm in the first place!

Now although that is a great description of what EQ and IQ is (even if I say so myself ;-)) there is another definition of EQ, IQ and IC.  What's more...it's probably the most important and life changing definition there is.

What if you are working at a company and things are not going your way.  Or you may be doing something in your life but you just can't get it right.  You can't achieve what you want to achieve. Do you give up?  Do you continue to 'try' (yuck) but in your mind and heart you know that you have given up?

This is the new IQ in the world today.  So many people IQ (I Quit).  What's more, they have no idea how near to success they are when they do!

Are you the only person in your company, business, life, relationship that thinks IQ?  I bet not.  You see, it's contagious! 

Like a virus it infects everyone until, before you know it, unconsciously, EQ (Everyone Quits!).

Commit to one thing, if you commit to nothing else, commit to this...

IC!  This is the belief you need.  Your IQ and your EQ is blown away by this.

IC = I Can!

Your IC level (I CAN) is always more important than the IQ level (I QUIT) and will stop the rot of EQ in its tracks. Defeat will never be an option. So when logic is trying to point out all the excuses and reasons tell that little voice in your head that keeps telling you that you will fail, you will not succeed and you are useless to shut the fuck up. 
 
Say to yourself: My IC is unbeatable.  IC.  I CAN!




Wednesday, 7 March 2012

The Perfect Equation - Dynamic-Life Academy

Other than you, who is the enemy of your enemy?

Hmmmm, that's not something you have thought of much is it?

Think about it now.

Remember, "The enemy of my enemy is my friend"...or at least my temporary ally, united in a common cause ....

Like E=MC2...it's the perfect equation.

Sometimes these allies you don't know you have are actual physical people...and it is possible that they hate your enemy more than you do. It's logical. If you have an enemy then it's highly likely they are so odious that more people hate them than like them.

At other times these unexpected allies are psychological in nature.

Your enemies physical enemies. They are easy to spot because they are real. They are people he/ she has pissed off or else people that have pissed off him/ her. They are out to get your enemy, or at least your enemy thinks they are out to get them...perhaps because you make them think that!

Your enemies real and physical enemies can be incited against her (we shall call your enemy a her). This is known as the 'dog eat dog' ploy. This is analogous to throwing a single bone to a pair of starving hounds and is especially effective (and gratifying) when used to get one of your enemies to destroy the other, and hopefully destroying themselves in the process ;-).

The winner in such a fight will be weakened, and thus more susceptible to your attack.

You could play the double bluff and convince your enemy that the only way of defeating their real or imagined enemy is to join forces with you. This would allow you to create a whole catalogue of 'shadow enemies' to quixotically tilt against them, expending their limited resources, resources that are no longer at their disposal when they attempt to defend against your attack.

You gain an alliance by exaggerating the potential and plottings of her real - and imagined - enemies.  If she remains unresponsive to your 'peace' overtures, join her real enemies.  If possible, secretely.
 
The enemy of my enemy is my friend.

Your enemies psychological enemies. Psychological enemies are a little harder to spot. They are 'in her head', whether inherited strands of worry and phantoms of paranoia she has dragged behind her since childhood. Or they will be the entangled vines of doubt and disappointment you adeptly, adroitly, and rightly, plant in her mind thru your ability.

Unlike actual physical enemies, these psychological enemies are less tangible, and often impossible to get a grip on. What's good for your enemy is usually bad for you. on the flip side, what's bad for your enemy is bound to be good, or of advantage, for you.

Psychological disturbances are like frustration, irrational fears, and debilitating stress.  Although these are your enemy, are also your enemies enemy. Discovering that your enemy is plagued by one of these psychological enemies will not only give you insight into their thinking processes and beliefs, but will provide you with avenues for direct or oblique attack.

The enemy of my enemy really is my friend!

Tuesday, 6 March 2012

Message from Dave - Dynamic-Life Academy

I firmly believe that Human Beings have unlimited potential. We all have inner ability that will remain dormant throughout our lives unless we tap into it. I believe that a Human Potential Technology program can free the mind, the spirit and the body. I do not buy into the belief that we only use a third of our brains. I believe we use all of our brains, but only parts of the brain at any one time.

We are a collection of beings that can evolve, or progress, or remain stagnant. It is our choice but sometimes a person comes along who shakes you up, makes you think differently, scares you, antagonises you, compels you to take on board their ideas and thoughts. There is a deep paradox or contradiction in getting people to take action. It is hard-wired into the brain over millions of years evolution and each one of us has a collection of moments building on one another and gaining momentum can be difficult.

The basic tenet of every computer game is:
'You will be killed if you stand still'

It’s the same with life, and business.

It is my goal to make a constant, forward moving, powerful change in myself and in the world around me by pushing beyond limits set by other people who believe they know best. I choose to live in a world, a belief, where ANYTHING is possible. Anyone who tells me that something cannot be done is really telling me they don’t know how to do that something.

As a student of Iconoclastic thought I am amazed at how often I am told something can not be done when I have been doing it for ages. I live an abnormal life in an outstanding world and my beliefs sit way outside of social norms. I see normality of thought and action, of rules and ‘we always do things like this’ as limits, perimeter fences, which must be removed. I seek to transcend the commonality and the norm.

I am a pioneer of 21st Century thought. I believe that by controlling our ‘Inner Game’ we influence and change the reality around us. I do not tread a safe path but I only see failure as feedback. I do not buy into ‘try, try, try again’. I do, or do not. There is no try! I have no agenda, I come from no angle or direction. I flow like water.

I believe that the Human Potential Technology system I use is the best. It will change and it will grow. It is a collection of the state of the art techniques from NLP, Hypnosis, Persuasion, Inner Game, Seduction and Influence.

I have no way, as way. I have no limitation as limitation. I am your first, your last, and your only source of Human Potential Technology. I push the boundaries, limitations and expand the comfort circle of everyone that works for, or with, The Moore Consortium and the Dynamic-Life Academy.

SALES - Dynamic-Life Academy


The 21st Century Salesperson

This course is aimed specifically to enable new and experienced salespeople to break through to success in today’s environment. It is the people who have the right attitude, skill and knowledge that will be successful. Delegates will learn that those three ingredients are vital in the recipe for a successful sales career, thus enabling them to become better equipped to maximize their potential and skyrocket their performance.

Who is it for?
New salespeople, Experienced salespeople, New to the business or those who want to take the ball another 100 yards, Those who have had little or no training, Those who have read a book about, seen a film about or heard the words Body and Language together in a sentence, Anyone who wants to develop their sales skills
What will they learn?
How to Plan and manage a sales territory, Prospect and identify key decision-makers. Deconstructing the target and pre-planning, Plan and prepare a sales presentation, Open a sales presentation confidently, Recognise different types of buyers, Tailor a presentation to suit the situation, Be confident and assured enough to walk away from a non-productive meeting, use Power/ open/ closed questioning, defferentiate Features and benefits v Sales Criteria, Eliminate ‘buyers remorse’, Complete the sale with a full commitment, Getting referrals, Exceeding target consistently.

The Sales Course

Selling!  What an honourable profession!

Everyone sells. Some, though, are better at it than others.

That can be changed. Wherever you may be reading this, be it at home or in the office, look around you. That desk, that lamp, that sofa, chair, carpet, TV, computer etc. NONE of it would be there if someone hadn’t sold it to someone else.You may have decided to buy some of those things yourself but someone sold it to you at some point. You may even have sold it to yourself!

There is no escaping it. Selling is a profession, an art, and a way of life. Be it a car, washing machine or cable TV. Someone needs it! Someone sells it to someone else.

Everyone wants something but they don’t know what they want, how to get it, why they want it or what to do with it when they’ve got it.

Knocking on doors and cold calling over the telephone are difficult jobs, thankfully. If it was easy: everyone would be doing it. Salespeople see difficulties as opportunities.

Presentations differ. What works for one may not work for another. Opening statements come in all shapes and sizes. In this instance: size matters! The ones that are short, sharp and punchy and contain the minimum amount of information and pricing are the best.

In todays environment, using old sales training methods will leave you dead in the water. It is not a case of buyer beware but one of Seller AWARE! Know your product, know your customer.Our courses are structured from over twenty years of experience and are tailored to suit your specific requirements. Far too many companies have 'set' seminars that you have to pick relevant information and techniques out of...we don't...our courses are bespoke.

Sunday, 4 March 2012

Dynamic- Life Academy Taster

Have you ever read a blogpost and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant blogposts to you? I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.


I am an NLP trainer. That’s what I do. I teach people how to sell, how to Firewalk, Glasswalk and smash wood Karate style. I also teach people how to communicate effectively. I have done this all over the world. In all that time I see a common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature. That's because they do it on a consistent basis.


Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet café or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that’s what we do with the opposite sex. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us.


I run workshops and seminars on a number of subjects and all the time I hear of ‘rejection’ and ‘objection’. These are related, you reject because you object and vica versa. In a sale, in a pick up, if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn’t work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious.

Objections are state related. I hear people like Richard Bandler and Ross Jeffries saying the same thing. If you don’t like the answer, change the state! The objection is now over there, they can’t cling onto it. The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.


The basic facts of approaching anyone, be it conversation or to sell them something (yourself?) are:
  • Never take the first response as being something written in stone.
  • Anything they offer is a toy for me to play with. Like Jeet Kune Do.
  • They can say and do what they want; I control where my energy goes.
  • Anything they offer is information I can use.
  • 90% of people are running on autopilot 90% of the time.
  • Never attach excessive meaning. Nothing has any meaning except the meaning you give it
  • Never think by your own agenda. Don’t bait your hook with food you like.

That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don’t stress about them. Don’t even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are ‘in 2 minds’. The techniques you are learning form a part of your EQ. That’s your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your personal EQ will help you keep it. A high IQ is around 135. Many people with IQ’s of 135 and above work for people with IQ’s of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him, more so than the guy who knows how long it will take for two men to fill a bath up with water in the dark at 22,000ft. Because they interact naturally and in a manner that is second nature.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind. The challenge that we have, as humans, is that we tend to fall in love with the raft.

We start to think, “This raft has been good. It’s a useful raft. It’s served me well. This raft is tip top!”

But if we hang on to the raft, or the teachings, they will become a hindrance. No words, anyone’s, can help you more than you. You must do that yourself.

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us. Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at a higher level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

Each of us has a success blueprint already embedded in our unconscious mind. This blueprint, more than any one other thing, will determine your destiny.

We live in a world of duality: up and down, light and dark, hot and cold, in and out, fast and slow, left and right. These are a few examples of the thousands of opposite poles. For one pole to exist, the other pole must also exist. You cannot believe in God without believing in the devil, and vice versa.

Consequently, just as there are outer laws for living, there must be inner laws. The outer laws include things like knowledge, Skill, state management and belief strategies. These are essential. But the inner game is just as important.

Having top quality tools is imperative to a carpenter but he must be able to use those tools in a masterful fashion.

It’s not enough to be in the right place at the right time. You have to create the right time AND be the right person in that right place at the right time.

So who are you? How do you think? What are your beliefs? What are your habits and traits? How do you really feel about yourself? How confident are you in yourself? How well do you relate to others? How much do you trust others? How do you rate your ability? How do you rate your ability to act in spite of fear, worry, inconvenience and discomfort?

Can you act or function at your highest level even when you are not in the mood?

The bottom line is that your character, your thinking, and your beliefs are a critical part of what determines the level of your success and how your blueprint pans out...

Stuart Wilde puts it this way: "The key to success in anything is to raise your own energy; when you do, people will naturally be attracted to you. And when they show up, bill them!" For ‘bill them’ substitute with ‘sell them’.

Most people do not reach their full potential. Most people are not successful in what they choose to do.

Research shows that 80% of individuals will never be free in the way they would like to be.80% of people will never claim to be truly happy.

The reason is simple. Most people are on autopilot. They are unconscious at the wheel. They work, think and behave on a superficial level of life – based on what they can see. They live in the visible world.

Imagine a tree. Let’s suppose that this tree represents the tree of Selling. On this tree are fruits. In life, our fruits are called our results. So we look at the fruits (our results) and we don't like them; there aren’t enough, and they are too small, or they don't taste good.

What do we tend to do? Most people put more attention and focus on the fruit, the results. They will clean the fruit, spray the fruit and nurture the fruit.

But what is it that actually creates those particular fruits? It's the seeds and the roots that create the fruit.

It’s what's underground that creates what's above ground.

It’s what's invisible that creates the visible.

So what does that mean?

It means if you want to change the fruits, you have to change the roots. If you want to change the visible, you must first change the invisible.

In my experience, what you cannot see in this world is far more powerful than anything you can see.

Try electricity. You can’t see it, but you can see its effect when you turn on a light. How do you know electricity exists? Because of the light? Put your finger in the socket and test if it really exists. I guarantee your doubts will disappear.

You may not agree with the statement about what you can’t see being more powerful than what you can see but you will suffer if you don't apply this principle.

Why?

The law of nature determines that what's underground creates what's above ground. As humans, we are a part of nature, not above it. Consequently, when we align with the law and work on the roots – our inner game – our life flows smoothly and we are a magnet to opportunity. We bear fresh fruit.

We do not work or exist on just one plane of existence. We work in four.

Physical – Mental – Emotional – Spiritual

Most people never ever realise that the physical realm, what we call reality, is only a printout of the other three.

Let’s suppose you have written a letter. You hit print and out it comes. Whoops...typo! You hit delete on the pc and press print again. Out comes the letter with the same typo.Whoa! I just deleted that. You now study the six hundred page manual called effective deleting. You now have the tools and the knowledge you need. You hit delete. You hit print. You look. Shit! The typo is still there.The real problem cannot be changed in the printout, the physical world; it can only be changed in the program, the mental, emotional and spiritual world.

Whatever results you are getting, be they great or bad, positive or negative, always remember that your outer world is a reflection of your inner world. If things are not going well in your outer game, it’s because things are not going well in you inner game.

It’s that simple.

What you hear, you remember; what you see, you remember; what you do, you understand. Forget the magic bullets, potions, punches and pills you seek. You are just victim of Loch Ness Monster disease.

‘I have heard of this (pitch, pattern, command) but no one has seen it or heard it. It's a great (pitch, pattern, command) which, if you say it, you get everything you want. If I could get hold of that I would make it'.

"Can you teach me that magic punch because I could beat Bruce Lee/ Mike Tyson etc blah blah?"

Wrong. I can teach you that magic punch but unless I teach you how to box or how to do Kung Fu your would be on the floor before you landed it.
Once you sort out your inner game and realise that you control your energy, your state and your focus then you will get what you want. You will have your cake and you will eat it. What is the use of having cake if you can’t eat it anyway? What are you supposed to do with it? Put it on the mantelpiece and look at it?

There is a major difference between rich people, wealthy people and poor people just as there is between Dynamic-Life people, auto pilots and AFC's...(Average Frustrated Chumps)

Dynamic-Life people believe `I can have my cake and eat it'.
Auto pilot people believe `Cake is too rich, so I will only have a little piece'
AFC's don't believe they deserve cake, so they order a donut, focus on the hole and wonder why they have nothing.

If you want to step up to the Dynamic-Life Academy challenge....stay tuned.....

Saturday, 3 March 2012

Dynamic-Life

Launching in May...
All under one banner...
All available from one source...
All online...and in person.....


Stay tuned...
INVITES FOR THE LAUNCH PARTY IN
LONDON WILL BE AVAILABLE ON
TWITTER AND FACEBOOK

ACTIVATE

You are a person of action.

You assess a situation and based on your knowledge and experience.

You act.
You dare.
You risk.

If you make mistakes. You re-evaluate. You act again.

Your training has given you confidence.

This is simple enough. Because the status quo is often comfortable and safe, many people look for guarantees before taking independent action. They want assurances from others that all outcomes will be favourable.

Yet, in seeking assurances, they frequently receive cautions. These cautions can easily be used as excuses for inaction. Those who love you the most may be the loudest in warning you not to risk failure.


If you always follow the crowd, you will always end up where the crowd ends up.

If you do what others do you will only get the results they get!

Make a personal decision to do what it will take to succeed. The success principles we teach at The Moore Consortium are known to many but lived by few.

Most people know what they should be doing but lack either the will or the self-confidence to train or start a business, or make an investment or establish a friendship.

This is not the independent you.

Most people are so afraid of failing that they concentrate all their efforts on that; not failing. And so they never really succeed.

They only survive.

It is only through ‘failure’ that true success can be gained.

In truth there is no failure, you only discover a way not to do something.

As the NLP rule states, "There is no failure, only feedback".

Look at Thomas Edison, one of the inventors of the 20th century. When he invented the electric light bulb he used over 2000 different materials for the filament until he discovered a combination that worked.

Years later when he was being interviewed a reporter asked him "When you tried for the 2000th time to build a coil for your light bulb, and it failed, didn't you feel disheartened, didn't you feel like giving up?"

He replied, "Not at all.  I didn't fail.  I discovered 2000 ways not to make a light bulb but I got closer to one way that would. So every failure, as you put it, was in fact a success!"

Get the point?