Thursday, 19 May 2011

Call Lists

These days, it can be really hard to make a good sale. Well, that's understandable. With the economy in such a mess, you could expect that firms would be having a hard time doing business. Yet, entrepreneurs would still push on, hoping that the tides would change and things would become profitable again. They're not alone, that's a good thing. They have telemarketers to help them. It won't come as a surprise if they register profits. And why not? Professional telemarketers have a consumer list database to aid them. It's a good source of information for firms in need of leads. With the help of a calling list from a reputable consumer list provider, telemarketers are able to penetrate new markets and establish better relationships with prospective customers. You should give this a try as well; it would be good for you.

A lot of firms these days are grateful for the services of professional telemarketers. These people are the best when it comes to generating leads and helping firms establish a firm holding for themselves in the places they go to. It's amazing to think that telemarketing, which has been a direct marketing strategy used for the past five decades, is still able to deliver consumer leads needed by firms. Thanks to the skills of telemarketers, many firms in the brink of closing down are able to come back and be profitable again. The fact that this strategy has stayed in demand this long only shows how reliable it is to provide the services needed by many companies. Indeed, if a company needed a boost in their sales campaign, then telemarketing would be the right tool for them to use. It's a good method to strengthen their business.

Still, like all other direct marketing methods, telemarketing is also bound by its own limitations. The main concern would be information. Professional telemarketers can only go as far as what their data permits them to go. If it's limited, then you could also expect that even the best telemarketers would not be able to make a good call. That's too bad, since telemarketing has a lot of potentials. A business firm would benefit a lot if they can find a good consumer list database to aid them. After all, that is the best source of the calling list used by telemarketers when they make the calls. A good calling list would include information like the name of the business, the owner's name, address, phone number and, if available, the e-mail address as well. This can be a big help for telemarketing services in their work.

It's not that hard to imagine the problems encountered by telemarketers. Despite that, they are still able to perform their jobs. As long as they have a good calling list, they would be able to make goo calls, contact receptive prospects, and establish rapport with them. Professional telemarketers are at the frontlines of a sales campaign, so they would definitely need a way to increase their call capabilities. That's why you should make it a point to look for a good consumer list database provider. That's the key needed by many firms in order to make a good sales campaign. If better sales are what you want, then the use of an accurate calling list would be a big help. Your telemarketing team would be grateful for that. Think about it, it could be a very nifty answer to all your sales concern. You should try it to find out.

The sky's the limit with a consumer list database. Use it to get more consumer leads. Your telemarketing campaign can't get any better than this.

Friday, 6 May 2011

Cold Calling Scripts

Generating leads is great. With your online marketing working, print ads running, and your direct mail pieces in action you can have new prospects contacting you nearly every minute of the day. Having 100's of eager prospects contact you weekly for help is great WHEN you can transform them into business. Having 100's of people who contact you and NOT making any sales from them is just a sure-fire way to waste money

As you get your marketing generating leads one of the most important skills to master is that of conversion. Taking someone from being a "total stranger" to a "raving fan" takes a skill set that few master and that most never get to. To prevent you from wasting 5,000 plus phone calls (which is how one of my clients learned script mastery) I invite you to consider the following sales script methods.

1. Control the Conversation - This is one that is tough for many business owners. Naturally when someone calls you, you want to be helpful. The challenge is that IF you are too helpful, you won't get the client. There are many people who are happy to waste your time, use you as a free information service, and NEVER will buy a single item or use your service. As you formulate your scripts, keep in mind that controlling the conversation is what will save you time and help you yield the maximum volume of sales.
2. Stop Statement - Before you can use your sales scripts, it is necessary to stop the prospect from asking you questions. When people are asking you questions (i.e. about price, availability, options, etc) they are in control. Use a stop statement to gain control of the conversation. Your stop statement can be something as simple as "glad you asked, let me look that up for you...". A small pause get them thinking you are helping and lets you start asking questions.
3. Interest Piquing Questions - Most entrepreneurs, sales professionals, etc try to "sell" their prospects on features and benefits. Instead of telling someone why your product/service is the best, ask them interest piquing questions. Transforming your sales scripts into powerful questions will get the prospect to see YOU are the choice. For example:

Instead of "Our product is top rated in the industry" Try "Would you like to discover why our product received top ratings from every industry expert?"

When you can control the conversation, use stop statements, and ask interest piquing questions you will have generate more sales daily.