Moving on...

It is with regret that I announce the end of Firewalking for The Moore Consortium.
Why?
Firewalking as a metaphor for overcoming your fears has really been done to death.

Back in 1997 I was running sales training workshops that culminated in a board break. I learnt that at Speakers International. I was working as the National Sales Trainer for Telewest.

1997 Boardbreak session
 for Cable London

I needed a new metaphor and having worked with a few people in the Firewalking Industry, which was relatively new and unique at the time, in the UK at least, I decided to get my certification to hold Firewalking events.  This not only entailed training for two weeks with Tolly Burkan outside of San Francisco, but I also needed to arrange a £10m insurance policy for the company in the event that buildings burnt down.  There is NO personal insurance for anyone walking on fire.  It is entered into freely and of your own choice.  Indemnity and waiver forms take care of the personal 'insurance' aspect.

Firewalking and Glasswalking were the main areas of our business. It was fun but what was the concept? Walking over 'red hot coals' as a way of fearbusting! How?

Simply put, the methodology was, if you can walk on fire or broken glass, WHAT ELSE CAN YOU ACHIEVE?

There is no mystical magic.

Many companies use a 'touchy-feely' approach falling just short of dancing naked around the fire smacking each other up the butt with a tambourine while singing 'circle of life'.

We were not 'touchy feely'...we were 'smacky punchy' in as much as we convinced people that they were in control (which is true) and there is a strategy for walking on fire.  We convince people they CAN do this.  We don't 'Pray to the fire!!'  We kick the fire's butt.

It is all to do with state of mind and physics.

Image Copyright David Moore

Its important to have the right state of mind and the training session prior to the walk builds towards you believing that you can walk on fire. The exercises and messages are very standard NLP and persuasion techniques and can be found in numerous seminars not linked with Firewalking. In fact I use the exercises in non firewalking events.

You are actually walking on burnt wood, not coals. Its Pine. The optimum heat is around 1300 degrees but most companies have people walking on ash, especially if 40 other people have walked on it prior to you. Usually a line of fire either side of the 'firebed' gives the impression that its hotter than it is.  We didn't....We went for the full on maximum temperature burn, like walking on molten lava.

Its also about contact time. If you have taken a jacket potato out of the oven and switched it from hand to hand then you wont burn yourself. Same with firewalking. Your contact time with the 'firebed' is so minimal that you cannot be burnt. If you walk at a steady speed, six steps is enough to get you over and you will have done it(with some companies you only need three - check youtube, I have seen firebeds of only 6ft!!  Our firebeds were 3ft wide and 20ft long).

Pine is the wood of choice.  This is a great generator of heat but not a conductor of heat.  Imagine a cake in an oven.  After its been in there for a time and you open the oven door you will get a blast of hot air (not unusual in this industry).  If you put your hand in and touch the cake: no problem.  Touch the oven walls: no hand left.  Basically, what you are walking on during a firewalk is like walking on a 20ft long cake.  Generating heat but not a conductor.

Lasting benefits...an empowering belief that you can achieve ANYTHING if you don't question the firewalk experience itself!  Here's a case in point...

I asked a group of car salesmen once what they considered were the benefits of walking on fire when they came off the firebed and were back in the training room.  They all told me the same thing.
"We are gonna sell a ton of cars now!"
"Great," I said.... "How?"
Each one of them got a glazed look on their faces and stayed that way.  Then they spent ages justifying how Firewalking will help them shift those old rust buckets and sleds that had been on the forecourt for ages.  They couldn't justify it. 

I gave them motivational, attitudinal, influence, inner game and Sales Training.  THAT worked!!!

In the old days, in the 80s/90s, it was new and unusual. Tolly Burkan and Anthony Robbins made it well known and then everyone jumped on the bandwagon. Now its old and not unusual. If you ask a group of 40 people about it, at least 30 of them will have heard of it and 10 or 12 will have done it.

Its mystery has gone. A simple search on the internet will explain the mechanics of it.

So would I do it if I was in your position and looking for a way of Breaking Through or Empowering myself? No. Its all a bit of fun. You can raise money for charity doing it  though...and we did.

Glasswalking is the same.  It sounds scary, it sounds terrifying but shouldn't. Again, physics and common sense come into play.

If you want to lie on a bed of nails you can.  If you want to lie on a bed of ONE nail, then that would be very foolish.  Same with Glasswalking.  If you tread on a piece of broken glass while barefoot you will cut your foot.  A Glasswalk on the other hand is performed on a bed of a thousand or so broken bottles.

Yes they are very sharp shards of broken glass but it's a glass bed at least two inches deep so anything under your foot compresses into whats below and around it.  No problem.  It sounds great when the glass breaks and cracks under your feet but it also cushions your feet.  If you feel anything under your foot that you don't like the feel of...lift your foot and put it somewhere else.

When you are involved in the fire and glass walking industry for as long as I was you believe it is the cure for everything and the best motivator.  When you have worked outside of the firewalk and glasswalk industry for a while, you realise that you have to move on from firewalking...

Thanks to everyone that came to my 1000th walk on fire last night at midnight.  It was the 3000th firewalk I have trained.  I doubt I will do it again...it just doesn't fit the new business model.

THE LEGACY and ACHIEVEMENTS:

Company: 3000 total Firewalks
Personal: 1000 Personal walk demonstrations
Travel: 9 Countries have been visited for Firewalking events
Audience: Over 100 different companies  Over 200 Charities
Vehicles: 18 Vans/ lorries used...3 crashed and written off.
Largest walk: Business - 880 people.  Charity - 627 people.
Best event: Glasgow. Underground train system closed, helicopters circling, TV/Radio, Traffic at a standstill, 160 walkers, over 1000 spectators.
Worst event: Snowstorm up a mountain in Lake District/ 135 degrees Fahrenheit heat in Doha, Persian Gulf.
Famous people: 63
Most memorable walk: Leading a man who had been blind since birth over the firebed in Dublin
Regret: Having to turn down a last minute request to hold a firewalk in Chicago for the Oprah Winfrey Network
Team figures: 22 members of the team over the years
Raison d'etra: £1.3m raised for charitable causes around the world
Most important fact: No Injuries

Another important fact: It was always a TEAM...thank you!

Psychology of Selling and Firewalking Interview

The Power of a Question

Questions are the key to everything.

Ask a great question, you’ll get a great answer. Something you can work with.

Ask a rubbish question, and you’ll get the answer you deserve.

This is a basic lesson for all door to door salespeople. 
ENGAGE BRAIN BEFORE PUTTING MOUTH INTO GEAR!

I was standing in the dining room with some friends one day and as I walked out to the hallway there was a knock at the door. When I opened it there was a very presentable middle aged man from a local double glazing/ replacement window company who really should have known better!

“I’m not selling anything.” He said.

What a start! Pull yourself up from that one!

“I happen to be in the area and I notice that you have quite new windows. Are you looking to have any more fitted?”
“So you are selling double-glazing?” I asked.  No point in telling him I had just completed 6 months training three of the Double Glazing companies in the area in how to sell their products more successfully....

“I could give you a quote on some windows. In fact we have an offer on right now that would be hard to beat.” He smiled; unaware that he had exposed his opening statement as a lie. Who buys from liars? (I know, but not obvious liars!)

“How much did these windows cost?” he asked.

I told him it was quite a while ago that they were installed and that I would have to check.  When I came back out I told him it was the windows at front and back of the house and a security door that had come to £11,000.

He then went into, “we could have done it for less, we have special offers, what a shame…” mode.
I asked him to measure up and quote me, as I was curious. This he did and after much tapping on his calculator he looked very sheepish and apologetic and said, "Well, we could have done the same job for £7000!” and produced the calculator with a flourish to prove his point.
“Great!” I said, “I’ll take it. I live over the road. The house is identical.”

I don’t know if you have ever seen, in a cartoon, a characters face change colour like water or sand draining out of a glass but this guy did the same thing. Then he did the motorboat impression.
“But…but…but…but…”

It took a few seconds but he finally said, “But, I thought you lived here?”
“Why did you think that?” I asked him. “I just opened the door. Shall we go?”

After a few minor adjustments the final bill was £7650. I wonder what it would have been if he had known ‘The Power of a Question’?

Rule one of door to door selling:
“Good morning Sir, are you the homeowner?”....QUALIFY!

You-Nique

Do you wonder what makes you different from everyone else? Are you looking for an answer to "What makes me special and unique?" that is more meaningful than just your fingerprints or a spiral of DNA?


Understanding how each of us is unique is an essential part of questioning who we are and why humanity exists. To help you find an answer to this ancient and universal question, we offer a new way of looking at things.

Are you Unique? Do you go your own way? Do you follow your own beliefs?

Being unique can make you start to feel awkward about who you are. If you are not like everybody else ... you can feel like you don't fit ... and don't belong.


And that is a horrible way to feel .. especially when you consider that everyone is unique. Everyone, underneath the things that define a generation or a culture, is truly unique and vastly different ... from the things they love -- to what inspires them or makes them laugh.


Do you remember the scene in The Life of Brian when, having been chased and followed by hundreds of people, Brian addresses the crowd from his bedroom window and there is the classic exchange...

Brian: You are all Individuals!
Lone Voice: I'm not!

Being an individual means you are unique.

Do you have any idea just how unique you are?

What makes you unique?
Is it what you do, or how you do what you do?

If you want to Stand Out, you have to be OutStanding.
It's a simple as that. And Simplicity rules.

Simplicity is harder than you think. We all have the ability to make things difficult. We analyse and go over details again and again when in fact what we should be doing is refining and streamlining.

If you want to be unique you have to strip everything down and discover just what sets you apart from everyone else.

Sustained success comes only when you take what's unique about you and figure out how to make it useful.

Whatever it is that you do to make yourself unique you have to decide whether or not it is something that will generate interest, business and raving fans (repeat customers).

What are your strengths? How do you use those strengths to overcome your competitors, if you consider your competitors?

Remember that there is no one else on this planet like you. No one else can do what you do, in the way you do it. If there were then I can guarantee that they wouldn't do what you do for the same reasons you do it.

The same thing applies to businesses and other types of organizations. But in this case, it is called branding and is known as what makes you stand apart and stand out from the crowd ... in both good and bad ways.


Being unique in business may be just what your company needs ... and should shout about. But just being different isn't what you want to focus on. Instead, you want to be distinctive -- in the things your customers and clients value most. And that is what finding your business niche is all about.

DUCK!

A man used to walk past a jewellery store every morning and he would take out his gold watch and he would look in the window and he would set his watch. And then he‘d be on his way. This went on day after day, week after week, month after month. Every morning for a few years the jeweller saw this man doing this.

Well, one day the jeweller is out in front of the store and he is sweeping the sidewalk and the man stops, takes out his watch and sets it. And the jeweller said, “Pardon me, where do you work?” He said, “I work down at the big factory and it’s important that I have the watch set properly because I blow the whistle at noon telling everybody it’s time to go to lunch.”

The jeweller said, “Isn’t that funny? Because I have been setting that clock by that whistle every day at noon.”
                                    _____________________

If it Looks like a Duck, Quacks like a Duck and Walks like a Duck then it has to be a Duck, right?

Not from what I see, not every time anyway...

I run a lot of seminars. Law of Attraction, Persuasion, Sales Training, Inner Game, NLP, Motivation, State Management, Attitudinal Training, Firewalking, Glasswalking....It's a big list.

I have sat in on a lot of personal development seminars run by other 'trainers' in my time. I have even gone undercover at a few just to see what some people are actually saying and doing in front of groups of people, otherwise known as paying Clients/ Customers/ Delegates.

I have also kept a low profile at some Firewalking events up and down the country and I am amazed at what I hear sometimes. Old, out of date, training exercises being rolled out again and again, either through inexperience, lack of training or just plain old laziness. On occasion I have actually feared for the safety of the public on some of these events. I saw an Arrow Bend once which could have ended up on the ten o'clock news.

Some are re-hashing old out of date exercises, or its the new 'expert' that has either read a book or read someone else's notes or even just took a company over or inherited it and decided they know what they are doing.

Some of the messages conveyed to the audiences leave a lot to be desired.

A little knowledge is a dangerous thing. That's for sure.

A terrific book has been published about the Self Help movement and I recommend you read it. It is called SHAM and it's available from Amazon (isn't everything?) This really is a book to make you think, even if you are in the profession. It makes you realise what is going on around you, what some people are up to and also, how easy it is to be tarred by the same brush JUST by association.

The challenge you have is 'how do you know the person you are listening to, or the person training you, is the right one to follow.

Are you following the right person? Do they know what they are talking about? Where do they get their information from? How old is it? Does it work?

When I was at college the craze was (and still is if you look at the dumbing down of examinations) to not buy new text books but to read the textbooks others had used and read the writing, the notes made in pen in the margins, and check out the underlined passages. I couldn't figure that one out. The person who had the book before you could have been a mad man!!!

There is a lot that is lost in translation. Things get diluted, distilled and the original message can be lost.

Always check to see what your teachers history is, who they know, who they have worked with.

You see, once you start questioning you realise that sometimes, if it Walks like a Duck, Quacks like a Duck and Looks like a Duck...it could be a cartoon duck and NOT the real thing!

In other words...Not what it is Quacked up to be!

One other thing. There is a Phobia that is very relevant in the Self Help or Personal Development arena. The Phobia is Anatidaephobia ...It is the Fear that somewhere in the world there is a Duck watching you.....There are a lot of ducks in this business. I know who they are and I know they are watching me....Once on a plane I saw this.... 

QUACK!

Chasing Your Dream

I watched a dog yesterday.

It was sitting on the side of the road when a car drove past.

The dog was obviously bored and looking for something to do, waiting for something to come along, when along came an Alfa Romeo.

It drove past the dog, the dog looked at the car, then chased it.  It didn't have to chase the car for long as it stopped only a few hundred yards along the lane. 

I watched the dog.  It stopped when the car stopped and then, after giving the car a quick glance, walked back to where it had been sitting, sat down, and carried on staring across the fields.

Chasing that car seemed like a good idea at the time but the dog had overlooked one vital piece of the equation. 

It had no idea what to do with the car when it caught it!
                                               ____________________

What are you like when an opportunity comes your way? 

There you are, minding your own business, or dreaming about running your own business, when....BANG!

No, you haven't been hit by a car.  You have been waiting for something to come along and now you have seen a car appear on the horizon, like an idea or an opportunity.  Then it gets nearer and you start to look at it.  Then you get intrigued by it.  Then you chase your dream.  The car is off down the road and you are chasing it.

But when you catch the car, or the idea, what are you gonna do with it?  Are you going to get in the driving seat and drive it?

Where to?

Dogs chase cars with no idea what they are going to do with them when they catch them.
Conversely, Cats don't chase cars.  They look at the car going by and probably think 'Hmmm, nice car, Alfa Romeo' and carry on relaxing.  They just can't be bothered to seize opportunity.

Don't be a dog and chase things for no reason.  Don't be a cat either, and let opportunity go by.

Be someone who has the end in sight.  Know your destination.  Know your direction, plan your route, know why you are taking the journey and then, when an opportunity comes your way, chase it, get in the driving seat and hit the accelerator!

Live Your Life

Here's a quote that I think it sums up one of the main tenets of the Dynamic-Life Academy's approach to Human Potential Technology.

"Live your life and forget about your age. That's the difference that makes the difference. A lot of people live their age and forget they have a life!"
David Moore - Dynamic-Life Academy

It was an off the cuff remark at a Seminar in London this month and when I said it I had to stop and think about it because it came from nowhere.  Just one of those occasions when, during a seminar, a question is asked and I make some sort of comeback.

But how right is it.  Have you noticed when you watch a movie from the 60s or 70s how old people look? You think they are 50 but actually they are 35!  All the joy and energy seems to have been sucked out of them and they are older than their years.

They are not living life, they are living their age. 

If you are going to do that why not pick an age that you really enjoyed and stick at it.  OK you may get older on paper but in the mind, where it really counts, you can stay 35 or whatever age is right for you.

Don't succumb to getting old in thought.  It will not serve you.

Take risks, take chance and seize the moment.

Remember, it is NEVER too late to have a happy childhood! ;-)

Dynamic- Life Academy Taster

Have you ever read a blogpost and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant blogposts to you? I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.

I am an NLP trainer. That’s what I do. I teach people how to sell, how to Firewalk, Glasswalk and smash wood Karate style. I also teach people how to communicate effectively. I have done this all over the world. In all that time I see a common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature. That's because they do it on a consistent basis.

Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet café or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that’s what we do with the opposite sex. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us.

I run workshops and seminars on a number of subjects and all the time I hear of ‘rejection’ and ‘objection’. These are related, you reject because you object and vica versa. In a sale, in a pick up, if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn’t work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious.

Objections are state related. I hear people like Richard Bandler and Ross Jeffries saying the same thing. If you don’t like the answer, change the state! The objection is now over there, they can’t cling onto it. The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.

The basic facts of approaching anyone, be it conversation or to sell them something (yourself?) are:

• Never take the first response as being something written in stone.
• Anything they offer is a toy for me to play with. Like Jeet Kune Do.
• They can say and do what they want; I control where my energy goes.
• Anything they offer is information I can use.
• 90% of people are running on autopilot 90% of the time.
• Never attach excessive meaning. Nothing has any meaning except the meaning you give it
• Never think by your own agenda. Don’t bait your hook with food you like.

That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don’t stress about them. Don’t even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are ‘in 2 minds’. The techniques you are learning form a part of your EQ. That’s your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your personal EQ will help you keep it. A high IQ is around 135. Many people with IQ’s of 135 and above work for people with IQ’s of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him, more so than the guy who knows how long it will take for two men to fill a bath up with water in the dark at 22,000ft. Because they interact naturally and in a manner that is second nature.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind. The challenge that we have, as humans, is that we tend to fall in love with the raft.

We start to think, “This raft has been good. It’s a useful raft. It’s served me well. This raft is tip top!”

But if we hang on to the raft, or the teachings, they will become a hindrance. No words, anyone’s, can help you more than you. You must do that yourself.

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us. Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at a higher level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

Each of us has a success blueprint already embedded in our unconscious mind. This blueprint, more than any one other thing, will determine your destiny.

We live in a world of duality: up and down, light and dark, hot and cold, in and out, fast and slow, left and right. These are a few examples of the thousands of opposite poles. For one pole to exist, the other pole must also exist. You cannot believe in God without believing in the devil, and vice versa.

Consequently, just as there are outer laws for living, there must be inner laws. The outer laws include things like knowledge, Skill, state management and belief strategies. These are essential. But the inner game is just as important.

Having top quality tools is imperative to a carpenter but he must be able to use those tools in a masterful fashion.

It’s not enough to be in the right place at the right time. You have to create the right time AND be the right person in that right place at the right time.

So who are you? How do you think? What are your beliefs? What are your habits and traits? How do you really feel about yourself? How confident are you in yourself? How well do you relate to others? How much do you trust others? How do you rate your ability? How do you rate your ability to act in spite of fear, worry, inconvenience and discomfort?

Can you act or function at your highest level even when you are not in the mood?

The bottom line is that your character, your thinking, and your beliefs are a critical part of what determines the level of your success and how your blueprint pans out...

Stuart Wilde puts it this way: "The key to success in anything is to raise your own energy; when you do, people will naturally be attracted to you. And when they show up, bill them!" For ‘bill them’ substitute with ‘sell them’.

Most people do not reach their full potential. Most people are not successful in what they choose to do.

Research shows that 80% of individuals will never be free in the way they would like to be.80% of people will never claim to be truly happy.

The reason is simple. Most people are on autopilot. They are unconscious at the wheel. They work, think and behave on a superficial level of life – based on what they can see. They live in the visible world.

Imagine a tree. Let’s suppose that this tree represents the tree of Selling. On this tree are fruits. In life, our fruits are called our results. So we look at the fruits (our results) and we don't like them; there aren’t enough, and they are too small, or they don't taste good.

What do we tend to do? Most people put more attention and focus on the fruit, the results. They will clean the fruit, spray the fruit and nurture the fruit.

But what is it that actually creates those particular fruits? It's the seeds and the roots that create the fruit.

It’s what's underground that creates what's above ground.

It’s what's invisible that creates the visible.

So what does that mean?

It means if you want to change the fruits, you have to change the roots. If you want to change the visible, you must first change the invisible.

In my experience, what you cannot see in this world is far more powerful than anything you can see.

Try electricity. You can’t see it, but you can see its effect when you turn on a light. How do you know electricity exists? Because of the light? Put your finger in the socket and test if it really exists. I guarantee your doubts will disappear.

You may not agree with the statement about what you can’t see being more powerful than what you can see but you will suffer if you don't apply this principle.

Why?

The law of nature determines that what's underground creates what's above ground. As humans, we are a part of nature, not above it. Consequently, when we align with the law and work on the roots – our inner game – our life flows smoothly and we are a magnet to opportunity. We bear fresh fruit.

We do not work or exist on just one plane of existence. We work in four.

Physical – Mental – Emotional – Spiritual

Most people never ever realise that the physical realm, what we call reality, is only a printout of the other three.

Let’s suppose you have written a letter. You hit print and out it comes. Whoops...typo! You hit delete on the pc and press print again. Out comes the letter with the same typo.Whoa! I just deleted that. You now study the six hundred page manual called effective deleting. You now have the tools and the knowledge you need. You hit delete. You hit print. You look. Shit! The typo is still there.The real problem cannot be changed in the printout, the physical world; it can only be changed in the program, the mental, emotional and spiritual world.

Whatever results you are getting, be they great or bad, positive or negative, always remember that your outer world is a reflection of your inner world. If things are not going well in your outer game, it’s because things are not going well in you inner game.

It’s that simple.

What you hear, you remember; what you see, you remember; what you do, you understand. Forget the magic bullets, potions, punches and pills you seek. You are just victim of Loch Ness Monster disease.

‘I have heard of this (pitch, pattern, command) but no one has seen it or heard it. It's a great (pitch, pattern, command) which, if you say it, you get everything you want. If I could get hold of that I would make it'.

"Can you teach me that magic punch because I could beat Bruce Lee/ Mike Tyson etc blah blah?"

Wrong. I can teach you that magic punch but unless I teach you how to box or how to do Kung Fu your would be on the floor before you landed it.

Once you sort out your inner game and realise that you control your energy, your state and your focus then you will get what you want. You will have your cake and you will eat it. What is the use of having cake if you can’t eat it anyway? What are you supposed to do with it? Put it on the mantelpiece and look at it?

There is a major difference between rich people, wealthy people and poor people just as there is between Dynamic-Life people, auto pilots and AFC's...(Average Frustrated Chumps)

Dynamic-Life people believe `I can have my cake and eat it'.
Auto pilot people believe `Cake is too rich, so I will only have a little piece'
AFC's don't believe they deserve cake, so they order a donut, focus on the hole and wonder why they have nothing.

If you want to step up to the Dynamic-Life Academy challenge....stay tuned.....

Dynamic-Life

Launching in May...

All under one banner...
All available from one source...
All online...and in person.....


Stay tuned...

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TEAM TACTICS

Together
Everyone
Achieves
More

In building your winning team don't be afraid to pick people who are stronger, faster, smarter, better organized, braver, more ambitious, funnier or more pleasant than you are.

Ask your best people for recommendations. Always opt for quality.

Remember to delegate.  Giving people tasks gives them a purpose.  When they have a purpose they become responsible.  When they have a purpose they see the future.

You want your team to be built on excellence. You want your team built with members of merit and character.

Resist those who propose membership based upon patronage, politics, quotas or diversity without reason.

Excellence is excellence and is not subject to conditions of race, colour, creed, national origin, etc. If someone is the best-qualified person to fulfil the team's mission, then, that's what they are. If they are not, they are not.
It is no surprise that there are many people with really high IQ’s working for people with really low IQ’s. The people with the high EQ, Emotional Quotient, are the real leaders. They know how to make people work together.

The high EQ people know how the whole game is played and they draw the best out of their people and they are not afraid to have the more ‘intelligent’ working for them.

Of course, the people with the high IQ know how long it takes two men to fill a bath with water halfway up a mountain in a thunderstorm but...that’s not going to improve business is it?

What would improve business?

Having the EQ skills to get the two guys to fill a bath with water halfway up a mountain in a thunderstorm in the first place!

And when you are ready...You and your team....Then...
 
Carpe Jugular....Seize the Throat
 
A fact of life is that at times we may all do or say things that let the side down, this is human nature.
 
But when the dust settles and the sky clears you must know which side your batting for, and so must the team. You need to be able to trust every member in the team to pull his or her weight. To do their best and to get the job done.
 
Remember, loyalty and respect are things that can take along time to gain, but sadly they can be lost over night or in a second.
You have been warned!

Be ready. There is no better time to start taking positive action than right now.

You can't change yesterday but you can build tomorrow today.

You research and you seek advice while realizing that a time comes when you must act.

Don't procrastinate. Live in the moment. Do what you are doing now. Work now. Enjoy now.

Understand that to know and to act are one and the same.

When you feel that you should change a bad habit, seize the moment and do it.

When you feel like exercising, seize the moment and do it.

When you feel like finally doing something that you have been putting off, seize the moment and do it.

If you can help someone out, do it.

If you can start practising a new skill, do it.

Fully participate in the present. Don't worry about the past or future. You are ready now.

If you drive down a motorway looking in the rear view mirror you won't get far before you hit something or career off the road.

Looking back will only give you a sprained neck.

Reading Lists...

I get asked at seminars about what books I would recommend people read. I think you should go where your heart and mind lead you.


When pushed I do have a list of about thirty that I think are required reading for anyone who has an interest in the self development field. I work in the areas of NLP, Persuasion, Attitude, Fire and Glass walking, Inner Game, Seduction and Hypnosis.
Here is a small selection.

I guarantee that, when I go on holiday or if I am travelling....at least three of these books are in my bag.

As far as price goes, you may find some of them, due to age, a little on the high side.  Remember, if a £40 book changes your life or one sentence in a book makes you £20,000...you won't worry about the price.

Me with the Jedi Master.  Ross Jeffries.  He inspires me every day.  Although he teaches Speed Seduction his techniques and skills can enhance your life in all manner of ways.  Read him and click on http://www.seduction.com/

____________________________________________ 

I have read all of Richard Bandlers books.  These are my favourites.  He, along with John Grinder,created NLP.  He is the Master

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Steven Heller was a great inspiration to me and I consider Monsters and Magical Sticks to be one of the best books on Hypnosis ever written.  I can read it again and again and still read something I didn't get last time!

____________________________________________

Neil Strauss brought Seduction and persuasion into a wider consciousness with his books The Game and the Rules of The Game.  Ross Jeffries, Bandler, Steve Piccus, Hypnotica and a lot of others appear within the pages.  Its a good resource to find your own way and navigate the minefield. 

 ____________________________________________

Two great books on Firewalking

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For help in breaking out of limiting beliefs and mind sets then I would suggest reading:

____________________________________________

A Terrific book that combines persuasion techniques, language patterns and hypnotic language with sales techniques.  Unlimited Selling Power

Plus these classics, which are required reading, in my opinion....

Robert Cialdini - INFLUENCE

Shinzen Young - SCIENCE OF ENLIGHTENMENT

Robert Greene - 48 LAWS OF POWER

Robert Greene - The Art of Seduction

Robert Greene - THE 50th LAW

Serge King - MASTERING YOUR HIDDEN SELF

Christopher Hyatt - UNDOING YOURSELF/ENERGIZED MEDITATION

Christopher Hyatt - THE PSYCHOPATHS BIBLE

Robert Anton Wilson - PROMETHEUS RISING

Robert Shea - THE ILLUMINATUS TRILOGY

Philip Farber - FUTURE RITUAL
Philip Farber - META MAGICK

Allen Sargent - THE OTHER MINDS EYE

This list is VERY incomplete....

....enjoy!

Who Am I?...

It's a difficult moment.  Someone approaches you, at a party or a function and asks that age old question...


"What do you do?"


Even on something like Twitter, I have online friends who ask.  For example, Mark, otherwise known as http://twitter.com/Scorpion760 writes occasionaly: 'Follow him but I don't know what he does'.


(by the way...if you are on Twitter...follow him - and I know what HE does)


So...


David Moore was born in the East End of London which, he says, explains EVERYTHING!. He was so surprised he didn't speak for a year and a half.


He is a Psychologist, Human Potential Technology Trainer, NLP Trainer, Firewalk and Glasswalk Trainer, Sales Coach and Business Agitator.


He has a PhD in Philosophy with a Major in Psychology and only uses his title ‘Doctor’ when booking a table in a restaurant, tickets at the cinema/theatre or to bypass a long check-in queue at the airport.


He has a reputation for leading people astray, or as he prefers to call it, giving them options.  He holds no guilt or conscience for this as it is always people who should have known better.  He is more than happy to make mistakes on any scale as he believes that this is the only way to grow.


On the subject of growth, he is living proof that black is not a slimming colour.  Knowing also that the camera adds at least 10lbs to the size of the subject he can regularly be seen watching his own seminars on DVD wondering how many cameras were actually on him. The last time he checked, there were at least six.


He was the most successful salesman Cable London produced. He was the only salesman to venture into Broadwater Farm, with scant regard to his own safety, or anyone elses, and over a two month period there became top salesman. He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee.  Occasionaly he used an aeroplane.


He has sold Timeshare, double-glazing, insurance, cable, satellite and Advertising. He has made many friends in the industry and, considering the list includes Timeshare, a few enemies.


He has been called a salespersons salesperson. He gives Value with every sale.


He has a delivery like a cross between a TV evangelist and a stand up comedian.


At Telewest he and the Sales Director underwent Psychometric testing and evaluation.
The Director was classified as “someone who could pour oil on troubled waters and calm fiery arguments”.
David was classified as “someone who would not only enjoy, but benefit, from a head on collision”.
It was suggested that he mediate at the Company employment tribunals.  Out of 18 he defended Cable London at he won 15 and lost one.  The other two were settled in the car park.


He is a qualified NLP trainer and hypnotherapist. He is also a qualified Firewalk and Glasswalk instructor.


He has created Human Potential Technology programs for hundreds of companies.


He also has private clients and assists them with Business Coaching and also uses Hypnosis to remove Phobias, Fears and Addictions.

His training seminars contain fresh ideas, different perspectives and raw language that will lead to expanded perceptions, new understandings and the destruction of limiting beliefs. These training seminars may irritate those suffering from excessive certainty, chronic egotism and overblown self-importance'


He has worked for and with some of the most brilliant, funny, intelligent, sick and twisted people you could imagine. He wishes some of them everything they deserve, and worships the ground coming to the others.


He has a very soft spot for a previous sales manager. It's behind the shed in his garden and easy to dig.


He is writing an autobiography to share his experiences and observations for the amusement of friends and strangers alike, for the sake of posterity, and for a Louis Vuitton bag full of cash. He plans to retire offshore to a hammock between two palm trees on a beach.


His hobbies are opening Mars bars underwater, getting children to run with sharp objects while playing with traffic, collecting books, aligator wrestling, avoiding depressing people and using creative sarcasm.


He enjoys multi tasking a wide variety of useless and pointless projects in the belief that by appearing busy he can pick and choose what to do next.  He is confident that after ten years this will one day be proved as a good career move.


He believes firmly that, in life, you only get out of it what you put in.  Each week he puts in £10 on the lottery.


Some of David Moore's Beliefs

1. If most people said what they were thinking they would be speechless!
2. Flying is simple. You just throw yourself at the ground and miss.
3. Life is a waste of time and time is a waste of life, so waste your time and have the time of your life !
4. There is a light at the end of every tunnel….just pray it’s not a train!.
5. Some say the glass is half full, some say the glass is half empty. I say “Are you gonna drink that?”
6. Everyone has a photographic memory… some just don’t have any film.
7. If you die in an elevator, be sure to push the UP button first
8. It is quicker to do something and then apologise than to get permission to do it in the first place
9. It is never too late to have a happy childhood
10. It is better to give than to receive.  This does not apply to Money though!
11. Never confuse activity with achievement
12. Never confuse feeling with thinking
13. Keep away from mood hoovers or energy vampires.  These people will bring you down.
14. Don't buy into other peoples bullshit
15. Pay no attention to what others think of you.  They are not qualified.
16. We are human beings but we succeed by doing
17. Courage is not the absence of fear but the ability to act in spite of fear
18. Fear is an acronym for False Evidence Appearing Real.
19. Fear can also be anacronym for Fuck Everything And Run!
20. Fear is a darkroom where your negatives are developed.
21. Being good = Preperation.  Being bad = Preperation H
22. Have fun!  If you don't enjoy it, no one else will.

;-)

The Thoughts of the Dragon

Firstly, a big thanks to my friend Steve Drake for jogging my memory of this fine book by a great man.


Steve is a top rate Martial Artist as you will find if you click HERE.


Bruce Lee was not only the most influential and greatest Martial Artist who ever lived but he studied Philosophy and Psychology and his writings have been published in a series of books and this one Striking Thoughts - Wisdom for Daily Living is my favourite of them all.

A post on Steve's Facebook page reminded me to flick through the pages again. I have read this book over ten times since I bought it two years ago. Each time I read something I have read before but because of my mindset I read into it differently and the meaning comes alive.

For example:

Bruce Lee on Motivation:.....


Your Mind Determines the Effect.
It is not what happens in our life that is important, it's how we react to what happens.

That quote is just one of thousands that hit home. It was written long before the well known NLP phrase, Nothing in life has any meaning except the meaning you give it.
And again:.....
Become what you think.
What you habitually think largely determines what you will ultimately become.

This is the sales mantra, Fake It until you Make It!

It is also very closely linked with the Positive Mental Atitude teachings of Napoleon Hill, Bob Proctor etc....but this is Positive Mental Attitude training from Bruce Lee.

Wisdom like this is on every page:.....
•"Remember, I am no teacher; I can merely be a signpost for a traveler who is lost"
•"The ideal teacher - not 'what' to think, but 'how' to think.
•"Defeat simply tells me that something is wrong in my doing -  it is a path to success and truth"
•"Where method is, freedom is not"

Four superb lessons are these:.....
1.Take my words and do with them what you will. Your milage may vary..
2.Observe and explore my process, not my content.
3.Failure is not only to be expected, but welcomed and even celebrated.
4.If you didn't hear me the first time, reread 1, 2, & 3!!

I would recommend anyone in personal development to grab a copy of this fine book. And check out Steve Drakes website too. Click the link above or HERE.

A Group of Happy Salespeople...

A form of the Peter Pan exercise....

Feeling good for no reason...Then they heard the camera click!

Google theme

There is a new Moore Consortium Google Theme.
It can be downloaded and includes updates of status.

DM

The Raft of Knowledge

Have you ever read a post on here and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant posts to you?

I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.

For all the new fish out there, the leap from “new to sales” to “Experienced Salsperson” is a small but difficult leap. There are a lot of patterns, exercises, beliefs, understandings and attitudinal work that you need to take on board. There are lots of people who have a wealth of knowledge and there is lot to be said for reading tons of information before even thinking of saying something yourself.
In my career I have trained people in how to sell. That's what I do. I teach people how to Firewalk, Glasswalk and smash wood Karate style. I have done this all over the world. In all that time I see common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature.

Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet cafe or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that's what allows you to sell the product. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us. I run workshops and seminars on a number of subjects and all the time I hear of "rejection" and "objection". These are related, you reject because you object and vica versa. In a sale if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn't work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious. Objections are state related. I hear people like Bandler and Ross Jeffries saying the same thing. If you don't like the answer, change the state! The objection is now over there, they can't cling onto it.

The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.

Basic facts of approaching anyone to sell them something are:

1. Never take their first response as being something written in stone.

2. Anything they offer is a toy for me to play with. Like Jeet Kune Do.

3. They can say and do what they want; I control where my energy goes.

4. Anything they offer is information I can use.

5. 90% of people are running on autopilot 90% of the time.

6. Never attach excessive meaning. Nothing has any meaning except the meaning you give it

7. Never think by your own agenda. Don't bait your hook with food you like.


That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don't stress about them. Don't even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are 'in 2 minds'.

The techniques you are learning form a part of your EQ. That's your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your EQ will help you keep it. A high IQ is around 135. Many people with IQ's of 135 and above work for people with IQ's of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him. Because they do it naturally. Far better than knowing how long it takes three men to fill a bath with water halfway up a mountain in a thunderstorm. That IQ. You put people at ease and have them jumping through hoops. That’s EQ. That’s where the results are.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind.

The challenge that we have, as humans, is that we tend to fall in love with the raft. We start to think, "This raft has been good. It's a useful raft. It's served me well. This raft is tip top!" But if we hang on to the teachings they will become a hindrance. No words, anyone's, can see for you. You must do that yourself

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us.

Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at optimum level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

Keep the Faith

Cable London

This is me, Terry Hannell and Sean Quigley after we beat three other Cable Companies to win a quiz on the Family Channel. Thats Cheggers handing the cheque over.

Look at the faces of the losers in the background lololol...Gutted!

10 Things to remember about Cold-Calling

1. SHUT UP AND LISTEN MORE TO YOUR PROSPECT - It's really amazing how much you canlearn from prospects by just letting them do all the talking. Here’s a clue: The letters in the word LISTEN also spell the word SILENT.
2. STOP CALLING LOW-LEVEL EXECUTIVES - Start at the top of the food chain and makeyour first contact with the Business Owner! As they say in the Guggenheim Museum...Start At The Top. Your top level prospect will chime in with ‘Actually you should talk to (someone) who heads up my marketing here’. You have a choice. You can always call them on it and say, ‘Hold on, he will only refer it back to you. YOU are the one who can cut through the red tape and make this happen’. Or you could say, ‘thanks, can you transfer me?’ and then tell this Marketing guy that his boss recommends He talks to YOU!
3. CONTACT PROSPECTS THAT SAID NO TO YOU SIX MONTHS AGO! Remember, all prospect decisions are not set in stone. Also the person who told you no may have moved on, died or come to their senses. They said NO in a situation that was ‘then’. This is ‘now!’
4. IF YOU DON"T DO ANY RESEARCH ON YOUR PROSPECT PRIOR TO PICKING UP THE TELEPHONE THEN YOU'RE STUPID. At least take a minute or two and do some homework. The moreeffort you make when researching your prospect then the more effort your prospect will make to speak with you on the telephone. Don’t do too much. You don’t need to be an expert on what they do. That’s their job. Be an expert on what you do and let them tell you how great they are.
5. NEVER EVER GIVE UP AFTER THE FIRST, SECOND, THIRD, FOURTH AND FIFTH CONTACT! Keep calling your prospect till they say NO. Don’t hang up unless they either buy or die. You would be amazed at how close people are to a yes when they give up.
6. BE ENTHUSIASTIC - HAVE SOME PERSONALITY ON THE TELEPHONE. If you're not excitingto speak with on the telephone than how can you expect your prospect to even give you a millisecond of their time? You have to believe in yourself and your product and convey that over the phone. If you sound like you don’t care, they will assume you don’t care and guess what...neither will they!
7. PAUSE LIKE A BROKEN CLOCK - Pausing after your prospect's name and while your interacting with your prospects lets your prospect know they're important. It lets them know that you have a genuine interest in them. Pausing is a powerful sales tool. Most people find silence uncomfortable. You need to learn to embrace silence. When you ask for the money, STFU! That stands for Shut The Fuck Up. The first one to speak loses. My record on the phone is 3:27 minutes. Face to face? 12:47 minutes.
8. KNOW YOUR PRODUCT/SERVICE LIKE YOU KNOW HOW TO WALK. The more you know about what you sell helps to create an atmosphere of consultative selling rather than product or service pushing. People buy from confident people. If you are confident about your business then you will convey that. People feel safe if they are spending money with someone who is confident. That said, don’t bluff if you don’t know the answer to something. Say so and tell them you will find out. They will like that. Not only because you will appear confident but also because you want to make sure that have the right information and you recognise that the point is important to them.
9. FOLLOW UP WITH YOUR PROSPECTS. Most sales are lost because you don't go the distanceto follow up with your prospect. You will be amazed at the amount of repeat business that isn't done. Follow up with a reason. If you sent information and you told them you were going to follow up in a couple of day then call them and remind them why you are calling. Don’t just call and pass the time of day. The girl in starbucks is there for that when they buy their latte in the morning. When they buy, and you deliver, call them and thank them and ask for more business. If you don’t ask you don’t get.
10. IT'S OK TO FAIL - If something doesn't work then just try something else. If you fail, learn why and DONT DO IT AGAIN. Cold Calling is not about throwing darts, it's about strategy and being innovative. And failure isn't failure. It's something else. Just like Broke is temporary but Poor is a condition. Failure isn't forever. Fail is feedback. When a person says no, that’s when your job as a salesperson starts.

Time for a Wake-Up call

So here we are in a New Year and I am looking at a few newspapers. The broadsheets and the tabloids. I have been watching the news and listening to the radio and checking out the internet and I have seen some amazing stats.

36m mobile phones sold.
£3.5 BILLION taken in Oxford Street over the Christmas shopping period.
The average spend per person at Christmas was £85. (Which means if someone spent less than that on you tell him or her to take a hike!)
There was more money spent over the bar on alcohol than any other Christmas season.
More Champagne was sold this year.
More Holidays were given as Christmas presents than any year before.
More people ate out at Christmas than any year before.
More people had a catered Christmas or just had their Christmas Dinner at a restaurant than ever before.
More money was taken at the sales than ever before.
The queues were longer than any other year.

As I was reading all of this a couple of words kept popping into my head.
I don’t know whether these stats are real or just hype but even if the figures are half of those listed the same two words keep popping in my head.
As I walked around the streets of London buying presents I saw lots of people laden down with bags. The restaurants were full. The champagne bar was three deep in Selfridges. The food hall in Selfridges was packed to the rafters. You would need a shoehorn to get in. There was a queue for the changing rooms in all the major stores.
Those two words came back into my head.
The theatres were packed with people buying tickets for West End shows at £65 plus per time as presents.
Those two words?
Wait...there isn't a cab around. They are all full. Every cab driving by has a passenger. The tubes are packed. The streets are packed. Everywhere is packed and people are spending money like no tomorrow.
"Cab!"
Great, he saw me.
"Where to Guv?"
"Monument, please." I said as I got in and closed the door with a satisfying clunk.
I am now in the back of the cab. Outside there are thousands of people with millions of carrier bags going in billions of directions. Billions of pounds being spent.
What were those two words again...?
"Done all your shopping?" the driver asked me.
"I think so," I replied, "It's a nightmare out there."
"Yeah..." he laughed, "Credit Crunch!?!?"
Oh yeah, those were the two words...what happened to that?