Tuesday, 14 August 2012
Understanding how each of us is unique is an essential part of questioning who we are and why humanity exists. To help you find an answer to this ancient and universal question, we offer a new way of looking at things.
Are you Unique? Do you go your own way? Do you follow your own beliefs?
Being unique can make you start to feel awkward about who you are. If you are not like everybody else ... you can feel like you don't fit ... and don't belong.
And that is a horrible way to feel .. especially when you consider that everyone is unique. Everyone, underneath the things that define a generation or a culture, is truly unique and vastly different ... from the things they love -- to what inspires them or makes them laugh.
Do you remember the scene in The Life of Brian when, having been chased and followed by hundreds of people, Brian addresses the crowd from his bedroom window and there is the classic exchange...
Brian: You are all Individuals!
Lone Voice: I'm not!
Being an individual means you are unique.
Do you have any idea just how unique you are?
What makes you unique?
Is it what you do, or how you do what you do?
If you want to Stand Out, you have to be OutStanding.
It's a simple as that. And Simplicity rules.
Simplicity is harder than you think. We all have the ability to make things difficult. We analyse and go over details again and again when in fact what we should be doing is refining and streamlining.
If you want to be unique you have to strip everything down and discover just what sets you apart from everyone else.
Sustained success comes only when you take what's unique about you and figure out how to make it useful.
Whatever it is that you do to make yourself unique you have to decide whether or not it is something that will generate interest, business and raving fans (repeat customers).
What are your strengths? How do you use those strengths to overcome your competitors, if you consider your competitors?
Remember that there is no one else on this planet like you. No one else can do what you do, in the way you do it. If there were then I can guarantee that they wouldn't do what you do for the same reasons you do it.
The same thing applies to businesses and other types of organizations. But in this case, it is called branding and is known as what makes you stand apart and stand out from the crowd ... in both good and bad ways.
Being unique in business may be just what your company needs ... and should shout about. But just being different isn't what you want to focus on. Instead, you want to be distinctive -- in the things your customers and clients value most. And that is what finding your business niche is all about.