Moving on...

It is with regret that I announce the end of Firewalking for The Moore Consortium.
Why?
Firewalking as a metaphor for overcoming your fears has really been done to death.

Back in 1997 I was running sales training workshops that culminated in a board break. I learnt that at Speakers International. I was working as the National Sales Trainer for Telewest.

1997 Boardbreak session
 for Cable London

I needed a new metaphor and having worked with a few people in the Firewalking Industry, which was relatively new and unique at the time, in the UK at least, I decided to get my certification to hold Firewalking events.  This not only entailed training for two weeks with Tolly Burkan outside of San Francisco, but I also needed to arrange a £10m insurance policy for the company in the event that buildings burnt down.  There is NO personal insurance for anyone walking on fire.  It is entered into freely and of your own choice.  Indemnity and waiver forms take care of the personal 'insurance' aspect.

Firewalking and Glasswalking were the main areas of our business. It was fun but what was the concept? Walking over 'red hot coals' as a way of fearbusting! How?

Simply put, the methodology was, if you can walk on fire or broken glass, WHAT ELSE CAN YOU ACHIEVE?

There is no mystical magic.

Many companies use a 'touchy-feely' approach falling just short of dancing naked around the fire smacking each other up the butt with a tambourine while singing 'circle of life'.

We were not 'touchy feely'...we were 'smacky punchy' in as much as we convinced people that they were in control (which is true) and there is a strategy for walking on fire.  We convince people they CAN do this.  We don't 'Pray to the fire!!'  We kick the fire's butt.

It is all to do with state of mind and physics.

Image Copyright David Moore

Its important to have the right state of mind and the training session prior to the walk builds towards you believing that you can walk on fire. The exercises and messages are very standard NLP and persuasion techniques and can be found in numerous seminars not linked with Firewalking. In fact I use the exercises in non firewalking events.

You are actually walking on burnt wood, not coals. Its Pine. The optimum heat is around 1300 degrees but most companies have people walking on ash, especially if 40 other people have walked on it prior to you. Usually a line of fire either side of the 'firebed' gives the impression that its hotter than it is.  We didn't....We went for the full on maximum temperature burn, like walking on molten lava.

Its also about contact time. If you have taken a jacket potato out of the oven and switched it from hand to hand then you wont burn yourself. Same with firewalking. Your contact time with the 'firebed' is so minimal that you cannot be burnt. If you walk at a steady speed, six steps is enough to get you over and you will have done it(with some companies you only need three - check youtube, I have seen firebeds of only 6ft!!  Our firebeds were 3ft wide and 20ft long).

Pine is the wood of choice.  This is a great generator of heat but not a conductor of heat.  Imagine a cake in an oven.  After its been in there for a time and you open the oven door you will get a blast of hot air (not unusual in this industry).  If you put your hand in and touch the cake: no problem.  Touch the oven walls: no hand left.  Basically, what you are walking on during a firewalk is like walking on a 20ft long cake.  Generating heat but not a conductor.

Lasting benefits...an empowering belief that you can achieve ANYTHING if you don't question the firewalk experience itself!  Here's a case in point...

I asked a group of car salesmen once what they considered were the benefits of walking on fire when they came off the firebed and were back in the training room.  They all told me the same thing.
"We are gonna sell a ton of cars now!"
"Great," I said.... "How?"
Each one of them got a glazed look on their faces and stayed that way.  Then they spent ages justifying how Firewalking will help them shift those old rust buckets and sleds that had been on the forecourt for ages.  They couldn't justify it. 

I gave them motivational, attitudinal, influence, inner game and Sales Training.  THAT worked!!!

In the old days, in the 80s/90s, it was new and unusual. Tolly Burkan and Anthony Robbins made it well known and then everyone jumped on the bandwagon. Now its old and not unusual. If you ask a group of 40 people about it, at least 30 of them will have heard of it and 10 or 12 will have done it.

Its mystery has gone. A simple search on the internet will explain the mechanics of it.

So would I do it if I was in your position and looking for a way of Breaking Through or Empowering myself? No. Its all a bit of fun. You can raise money for charity doing it  though...and we did.

Glasswalking is the same.  It sounds scary, it sounds terrifying but shouldn't. Again, physics and common sense come into play.

If you want to lie on a bed of nails you can.  If you want to lie on a bed of ONE nail, then that would be very foolish.  Same with Glasswalking.  If you tread on a piece of broken glass while barefoot you will cut your foot.  A Glasswalk on the other hand is performed on a bed of a thousand or so broken bottles.

Yes they are very sharp shards of broken glass but it's a glass bed at least two inches deep so anything under your foot compresses into whats below and around it.  No problem.  It sounds great when the glass breaks and cracks under your feet but it also cushions your feet.  If you feel anything under your foot that you don't like the feel of...lift your foot and put it somewhere else.

When you are involved in the fire and glass walking industry for as long as I was you believe it is the cure for everything and the best motivator.  When you have worked outside of the firewalk and glasswalk industry for a while, you realise that you have to move on from firewalking...

Thanks to everyone that came to my 1000th walk on fire last night at midnight.  It was the 3000th firewalk I have trained.  I doubt I will do it again...it just doesn't fit the new business model.

THE LEGACY and ACHIEVEMENTS:

Company: 3000 total Firewalks
Personal: 1000 Personal walk demonstrations
Travel: 9 Countries have been visited for Firewalking events
Audience: Over 100 different companies  Over 200 Charities
Vehicles: 18 Vans/ lorries used...3 crashed and written off.
Largest walk: Business - 880 people.  Charity - 627 people.
Best event: Glasgow. Underground train system closed, helicopters circling, TV/Radio, Traffic at a standstill, 160 walkers, over 1000 spectators.
Worst event: Snowstorm up a mountain in Lake District/ 135 degrees Fahrenheit heat in Doha, Persian Gulf.
Famous people: 63
Most memorable walk: Leading a man who had been blind since birth over the firebed in Dublin
Regret: Having to turn down a last minute request to hold a firewalk in Chicago for the Oprah Winfrey Network
Team figures: 22 members of the team over the years
Raison d'etra: £1.3m raised for charitable causes around the world
Most important fact: No Injuries

Another important fact: It was always a TEAM...thank you!

Psychology of Selling and Firewalking Interview

Psychological Cat Burglar

Psychological Cat Burglar – An Interview with Dr David Moore.

It is safe to say that if David Moore did not exist you would have to invent him.  He is the owner of The Moore Consortium group of companies which cover a variety of the ‘self-help’ streams, from NLP and Persuasion through to Firewalking and EFT.  David spent his early years as a salesman in a variety of industries including Time Share, Insurance, Double Glazing and Advertising.  In the early 1990’s he became a salesman for Cable London, a cable TV and Telephone provider and within a very short space of time went from salesman to team leader, to Field sales Manager to National Sales Trainer.  He was the most successful salesman Cable London produced.  He was the only salesman to venture into the notorious Broadwater Farm Estate in North London, the scene of rioting a few years earlier, and over a two month period there became top salesman.  He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee.  It was only after watching a sales consultant present a three day training seminar to Telewest Communications (Cable London’s owners) that David realised where the future really was.  He formed his own Training company, left Cable London/ Telewest and was a spectacular success.

Behind the success he admits there were difficult times.  The loss of a corporate culture was one.

“I had always worked for other people.  I had a very high salary, pension schemes, medical insurance and a car allowance.  Now all of that was gone and I was flying solo.  It is difficult but not impossible.  If it is something you feel you should do then I would suggest you do it.  It is liberating.  It’s very different.  It’s a huge responsibility.  But, it is the only way to really do what you want!”

Over the last 15 years David has incorporated a variety of elements into a program he has developed called ‘Human Potential Technology’.  These include Inner Game and Attitude, Persuasion, Firewalking, Glasswalking, NLP, Hypnosis, EFT and Sales Training.

“I don’t believe in being a ‘jack of all trades; master of none’ as some companies appear to be.  My method is to incorporate a lot of different areas of expertise that fall under the umbrella of Personal Development.  I feel that if you teach Persuasion you must have expertise in NLP.  To teach people how to walk on fire or broken glass you must have expertise in attitude and persuasion.  It all fits within the parameters of development.”

What about the Personal Development or self help movement?

“To me, self help is like self abuse.  You HAVE to do it yourself.  The books and dvd’s only show you what to do.  You must take action and do it yourself.  I do tell people to stop buying self help books because they probably haven’t read all of the ones they already have.  A new one comes along and they put down the one they are reading and order the new one from Amazon and then a few weeks later…it happens again.  It’s a paradigm shift. The answers you want are probably already in a book on your shelf that you didn’t finish.  I have read hundreds of them and I read the new ones and I can see that many of the ‘new’ ideas are just a rehash of older ideas.  I agree that as the times change and people become more aware of self help and human potential we need to teach and coach in a new way.  If we taught today in the style of a teacher from 30 years ago, the chances are we wouldn’t be listened to.”

You spent a lot of time teaching people to walk on Fire or Broken glass.  Was that fun?

“Fun is one word for it.  It was great at the time but I believe it has been done to death.  It is very rare to find anyone who hasn’t either done it or at least heard of it or heard of someone who has done it.  It doesn’t have the novelty factor any more.  The training I put people through before they walked included a lot of life skill training, persuasion and NLP techniques that they could utilise in all manner of areas of their lives.  It was never really ‘only’ about the walk.  I train a lot of people in everything from Sales training and Customer service through to Attitude and Inner Game.  I have always been interested in Persuasion.  How one person can get someone or a company to do something when other people have tried and failed?  I have studied great persuaders of history; I have researched and studied conmen and brain pirates who can get total strangers to do whatever they want them to.  There is an art to it and like everything in life; all it takes is the knowing how to do it.  If someone tells me something can’t be done, I have always believed that was because they  didn’t know how to do it!’

So salespeople have to have the ability to persuade people to buy?

“A good salesperson will persuade people to buy.  A really great salesperson with put a person in a position where they not only WANT to buy, but buying will seem natural.  They have to be put at ease.  I have been very successful in every sales environment I have worked in.  My mentor, Hal Stamford, was one of the UK heads of Coca Cola before he retired and took a consulting job at Cable London and he said once that I ‘could sell shaving foam to the Taliban.’  That’s an interesting concept!”

If I were to become a salesperson could you teach me how to put people at ease?

“Remember, my years of training salespeople stem from my history of selling.  If you knock on someone’s door at 7pm at night, with no idea of who is behind the door and they, in turn, are not expecting you then you have four or five seconds after they open it to put them at ease.  You are then expecting to be asked in, for them to listen to you and for them to buy from you.  I did that on a daily, weekly, monthly basis for two years before the company asked me to show other salespeople HOW to do it.  I was always over target and getting results.  I was earning more money in a week than the Sales Director was earning in a month.  Yeah, I can teach anyone.  I didn’t only look at sales techniques. I studied body language, language patterns, embedded commands even colors.  I was always aware that colors have an effect on people.  I always wore a pink shirt.  Pink is a very powerful color, as is purple.  Not just any pink but what is known as ‘Baker-Miller pink’ or more commonly ‘drunk tank pink’.  It denotes trust.   It’s used in calming offenders moods in prisons, it reduces the anxiety levels as well as blood pressure.  The dressing rooms of visiting football teams are sometimes painted that colour so as to render the players less competitive.  If I worked in a very affluent area then the pink shirt would be accompanied by Gucci loafers, designer suits and silk ties.  In a less affluent area that look was jettisoned for jeans/ chinos and trainers and a leather jacket.  I still had the pink shirt though.”

What about Manipulation or Persuasion in everyday life, like advertising?

“It is more like Social Influence.  It is fun to intercept and decode the psychological DNA of free will.  Once you have an understanding of how to redirect another persons thought processes then your own neural meteorology is something I call ‘Controlled unpredictability’.   You can decide what way it will go but the distance and direction will sit outside the normal constraints.  You just need to know where the brain’s pressure points are.  Where peoples blind spots are.”

 Isn’t that dangerous?

“Only if you were using the knowledge for something bad.  As it is, I have people coming to me for answers.  They are stuck, at a point in their life where they can see no future or change.  I do what needs to be done to help them.”

What is the basic process?

“There is a system that is used in all forms of Persuasion.  Conmen use it, politicians use it, members of the public use it without knowing they are using it.  It’s an algorithm.  There are three A’s to persuasion.  Attention, Approach, and Affiliation.  The basic raw material, your message, is what people pay attention to.  The manner of your delivery is going to predetermine how people will process or approach it.  Thirdly, how you are evaluated by others, your body language, language patterns, verbal and non-verbal cues are the parameters of affiliation.  In essence, the Human Potential Technology program we run offers our SPICE^© program. Simplicity, Perception, Incongruity, Confidence, Empathy.  Once you deploy a technique that encompasses those ingredients, it ships so much psychology into the brain’s bloodstream, people lose all resistance to persuasion. “

Where do you see yourself in five years time?

“The Moore Consortium will be worldwide.  The Dynamic-Life Academy will have a team of trainers around the world and certification programs.  I am looking forward to the future and working on it now.”

Seminar Dates

Dates and Locatiions to be finalized by The Moore Consortium and Dynamic-Life Seminars...




Dynamic-Life Academy Inner Game and Human Potential Technology Training.......

2012
September: Brighton - Bristol - Birmingham

October: Manchester - Newcastle - Edinburgh - Glasgow

November: London - Jersey

December; Paris - London

2013
January: London - Jersey

February: Oslo - Barcelona

April: Los Angeles - New York -  Universal Orlando

Tickets and booking information coming up.....

Thanks to Derek and Jill at DLS for their organization of this.

Dynamic- Life Academy Taster

Have you ever read a blogpost and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant blogposts to you? I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.

I am an NLP trainer. That’s what I do. I teach people how to sell, how to Firewalk, Glasswalk and smash wood Karate style. I also teach people how to communicate effectively. I have done this all over the world. In all that time I see a common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature. That's because they do it on a consistent basis.

Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet café or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that’s what we do with the opposite sex. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us.

I run workshops and seminars on a number of subjects and all the time I hear of ‘rejection’ and ‘objection’. These are related, you reject because you object and vica versa. In a sale, in a pick up, if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn’t work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious.

Objections are state related. I hear people like Richard Bandler and Ross Jeffries saying the same thing. If you don’t like the answer, change the state! The objection is now over there, they can’t cling onto it. The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.

The basic facts of approaching anyone, be it conversation or to sell them something (yourself?) are:

• Never take the first response as being something written in stone.
• Anything they offer is a toy for me to play with. Like Jeet Kune Do.
• They can say and do what they want; I control where my energy goes.
• Anything they offer is information I can use.
• 90% of people are running on autopilot 90% of the time.
• Never attach excessive meaning. Nothing has any meaning except the meaning you give it
• Never think by your own agenda. Don’t bait your hook with food you like.

That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don’t stress about them. Don’t even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are ‘in 2 minds’. The techniques you are learning form a part of your EQ. That’s your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your personal EQ will help you keep it. A high IQ is around 135. Many people with IQ’s of 135 and above work for people with IQ’s of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him, more so than the guy who knows how long it will take for two men to fill a bath up with water in the dark at 22,000ft. Because they interact naturally and in a manner that is second nature.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind. The challenge that we have, as humans, is that we tend to fall in love with the raft.

We start to think, “This raft has been good. It’s a useful raft. It’s served me well. This raft is tip top!”

But if we hang on to the raft, or the teachings, they will become a hindrance. No words, anyone’s, can help you more than you. You must do that yourself.

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us. Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at a higher level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

Each of us has a success blueprint already embedded in our unconscious mind. This blueprint, more than any one other thing, will determine your destiny.

We live in a world of duality: up and down, light and dark, hot and cold, in and out, fast and slow, left and right. These are a few examples of the thousands of opposite poles. For one pole to exist, the other pole must also exist. You cannot believe in God without believing in the devil, and vice versa.

Consequently, just as there are outer laws for living, there must be inner laws. The outer laws include things like knowledge, Skill, state management and belief strategies. These are essential. But the inner game is just as important.

Having top quality tools is imperative to a carpenter but he must be able to use those tools in a masterful fashion.

It’s not enough to be in the right place at the right time. You have to create the right time AND be the right person in that right place at the right time.

So who are you? How do you think? What are your beliefs? What are your habits and traits? How do you really feel about yourself? How confident are you in yourself? How well do you relate to others? How much do you trust others? How do you rate your ability? How do you rate your ability to act in spite of fear, worry, inconvenience and discomfort?

Can you act or function at your highest level even when you are not in the mood?

The bottom line is that your character, your thinking, and your beliefs are a critical part of what determines the level of your success and how your blueprint pans out...

Stuart Wilde puts it this way: "The key to success in anything is to raise your own energy; when you do, people will naturally be attracted to you. And when they show up, bill them!" For ‘bill them’ substitute with ‘sell them’.

Most people do not reach their full potential. Most people are not successful in what they choose to do.

Research shows that 80% of individuals will never be free in the way they would like to be.80% of people will never claim to be truly happy.

The reason is simple. Most people are on autopilot. They are unconscious at the wheel. They work, think and behave on a superficial level of life – based on what they can see. They live in the visible world.

Imagine a tree. Let’s suppose that this tree represents the tree of Selling. On this tree are fruits. In life, our fruits are called our results. So we look at the fruits (our results) and we don't like them; there aren’t enough, and they are too small, or they don't taste good.

What do we tend to do? Most people put more attention and focus on the fruit, the results. They will clean the fruit, spray the fruit and nurture the fruit.

But what is it that actually creates those particular fruits? It's the seeds and the roots that create the fruit.

It’s what's underground that creates what's above ground.

It’s what's invisible that creates the visible.

So what does that mean?

It means if you want to change the fruits, you have to change the roots. If you want to change the visible, you must first change the invisible.

In my experience, what you cannot see in this world is far more powerful than anything you can see.

Try electricity. You can’t see it, but you can see its effect when you turn on a light. How do you know electricity exists? Because of the light? Put your finger in the socket and test if it really exists. I guarantee your doubts will disappear.

You may not agree with the statement about what you can’t see being more powerful than what you can see but you will suffer if you don't apply this principle.

Why?

The law of nature determines that what's underground creates what's above ground. As humans, we are a part of nature, not above it. Consequently, when we align with the law and work on the roots – our inner game – our life flows smoothly and we are a magnet to opportunity. We bear fresh fruit.

We do not work or exist on just one plane of existence. We work in four.

Physical – Mental – Emotional – Spiritual

Most people never ever realise that the physical realm, what we call reality, is only a printout of the other three.

Let’s suppose you have written a letter. You hit print and out it comes. Whoops...typo! You hit delete on the pc and press print again. Out comes the letter with the same typo.Whoa! I just deleted that. You now study the six hundred page manual called effective deleting. You now have the tools and the knowledge you need. You hit delete. You hit print. You look. Shit! The typo is still there.The real problem cannot be changed in the printout, the physical world; it can only be changed in the program, the mental, emotional and spiritual world.

Whatever results you are getting, be they great or bad, positive or negative, always remember that your outer world is a reflection of your inner world. If things are not going well in your outer game, it’s because things are not going well in you inner game.

It’s that simple.

What you hear, you remember; what you see, you remember; what you do, you understand. Forget the magic bullets, potions, punches and pills you seek. You are just victim of Loch Ness Monster disease.

‘I have heard of this (pitch, pattern, command) but no one has seen it or heard it. It's a great (pitch, pattern, command) which, if you say it, you get everything you want. If I could get hold of that I would make it'.

"Can you teach me that magic punch because I could beat Bruce Lee/ Mike Tyson etc blah blah?"

Wrong. I can teach you that magic punch but unless I teach you how to box or how to do Kung Fu your would be on the floor before you landed it.

Once you sort out your inner game and realise that you control your energy, your state and your focus then you will get what you want. You will have your cake and you will eat it. What is the use of having cake if you can’t eat it anyway? What are you supposed to do with it? Put it on the mantelpiece and look at it?

There is a major difference between rich people, wealthy people and poor people just as there is between Dynamic-Life people, auto pilots and AFC's...(Average Frustrated Chumps)

Dynamic-Life people believe `I can have my cake and eat it'.
Auto pilot people believe `Cake is too rich, so I will only have a little piece'
AFC's don't believe they deserve cake, so they order a donut, focus on the hole and wonder why they have nothing.

If you want to step up to the Dynamic-Life Academy challenge....stay tuned.....

Dynamic-Life

Launching in May...

All under one banner...
All available from one source...
All online...and in person.....


Stay tuned...

INVITES FOR THE LAUNCH PARTY IN

LONDON WILL BE AVAILABLE ON

TWITTER AND FACEBOOK

Reading Lists...

I get asked at seminars about what books I would recommend people read. I think you should go where your heart and mind lead you.


When pushed I do have a list of about thirty that I think are required reading for anyone who has an interest in the self development field. I work in the areas of NLP, Persuasion, Attitude, Fire and Glass walking, Inner Game, Seduction and Hypnosis.
Here is a small selection.

I guarantee that, when I go on holiday or if I am travelling....at least three of these books are in my bag.

As far as price goes, you may find some of them, due to age, a little on the high side.  Remember, if a £40 book changes your life or one sentence in a book makes you £20,000...you won't worry about the price.

Me with the Jedi Master.  Ross Jeffries.  He inspires me every day.  Although he teaches Speed Seduction his techniques and skills can enhance your life in all manner of ways.  Read him and click on http://www.seduction.com/

____________________________________________ 

I have read all of Richard Bandlers books.  These are my favourites.  He, along with John Grinder,created NLP.  He is the Master

____________________________________________

Steven Heller was a great inspiration to me and I consider Monsters and Magical Sticks to be one of the best books on Hypnosis ever written.  I can read it again and again and still read something I didn't get last time!

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Neil Strauss brought Seduction and persuasion into a wider consciousness with his books The Game and the Rules of The Game.  Ross Jeffries, Bandler, Steve Piccus, Hypnotica and a lot of others appear within the pages.  Its a good resource to find your own way and navigate the minefield. 

 ____________________________________________

Two great books on Firewalking

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For help in breaking out of limiting beliefs and mind sets then I would suggest reading:

____________________________________________

A Terrific book that combines persuasion techniques, language patterns and hypnotic language with sales techniques.  Unlimited Selling Power

Plus these classics, which are required reading, in my opinion....

Robert Cialdini - INFLUENCE

Shinzen Young - SCIENCE OF ENLIGHTENMENT

Robert Greene - 48 LAWS OF POWER

Robert Greene - The Art of Seduction

Robert Greene - THE 50th LAW

Serge King - MASTERING YOUR HIDDEN SELF

Christopher Hyatt - UNDOING YOURSELF/ENERGIZED MEDITATION

Christopher Hyatt - THE PSYCHOPATHS BIBLE

Robert Anton Wilson - PROMETHEUS RISING

Robert Shea - THE ILLUMINATUS TRILOGY

Philip Farber - FUTURE RITUAL
Philip Farber - META MAGICK

Allen Sargent - THE OTHER MINDS EYE

This list is VERY incomplete....

....enjoy!

And the Winner Is....?

"How much do you charge for a training program?"

I get asked that a lot.

My answer?

"A lot more than it's worth!"

(no, not really, just checking you were concentrating!)

My standard answer?

"I have no idea!  It depends on the client."

Each person or company is different.  Each challenge is different.  Each personal or company plan is different.  Each group is different, be it in requirement or size.

I will tell you one thing though.  I am at the top end of the scale.  I don't charge less that £5000 for a days training for a group of 50 people.  And that's just a seminar.  Add an experiential event into the mix and it goes up.

Do others charge less?  You bet.

Do I compete with them?  You bet I don't.

Why would I compete.  I am in business not the 100 metres!  I know what I am worth.  I know what the clients get from it.  I know the amount of work involved prior to the event.  I know the experience I have and the knowledge I am imparting. 

I know I am giving people and companies nuclear missiles of information for firework rocket prices.

Over the years I've spent hundreds of hours explaining to salespeople the difference between Features and Benefits.

A Feature is what something does.
A Benefit is what that something does for you.

You dont buy wellington boots or gloves.  You are buying dry feet and warm hands.

The other differentiator is Price over Value.

The cost of something is irrelevant if you see the value in it. 

The price is what it costs.  The value is what you attach to it by knowing what it will do for you, or how good it will make you look, or how much you need it.

Go into Louis Vuitton.  Tell them you want a Filofax.  It costs £500.  Ask them for a discount and see what happens.

Never ever has anyone got a discount in Louis Vuitton unless it suits Louis Vuitton!

If you sell on price you will get caught up in a bidding war.

You will devalue your product and you have no guarantee the potential client will buy from you.

The danger is that if you say "It will cost you £5000" and the potential client says no, and after some haggling and negotiation you offer it for £3000, one thought will bounce around your potential clients brain like a pinball.

"What were you going to do with that other £2000 you were gonna con out of me?"

State your price.  Thats how much it is!

Never compromise and never devalue your self, your company, or your product!

Can I drop my price?  Of course I can.

Will I drop my price?  Of course I won't.

I am not in the market to compete.  If I drop my price how do I know the 'competition' won't drop their price further?

Why would I want to be in a competition?  We at the Moore Consortium do not see competition.  We don't recognise it.  For us to have competition would mean that others are doing what we do in exactly the same way as we do it.  We do what we do and we charge what we charge...Because we're worth it ;-)

If you go in for a competition are you in it to be a competitor?  No!  You are in it to win it!

Cut your price and you will never be able to charge that person full price again.

It's far better to educate your client in just WHAT they are getting for the price.  Value, value, value.  Quality, quality, quality.  And do it until they think two things.
1. The think they 'must have this'.
2. They can't believe they get all of that for 'only that much'.

Pay peanuts and you get monkeys!
Pay for quality and you get it.  And you value it!

The Human Virus

You know what I mean.  In fact, some people reading this will know that it's them I am talking about!

It's the people who are nice to your face but behind the scenes they are working against you.

It's the scum that see you as a threat but are unaware that you see them as irrelevant.

Occasionally they break cover and you can squash them like flies.

Like a virtual STD that can infect your computer with a Malware or Spyware virus and log everything you do online.

Some of the inadequates out there can be sitting in their hovels getting massive joy from what all 'normal' people would call trivial matters.

You just don't know people do you....or do you?

I am a great believer in the Law of Attraction.  Therefore, these bastards are being attracted to me, by what I do or by my success.  Or maybe by my past contacts.

These trolls, inadequates, low-lifes are attracted to successful people like moths to a flame.  They believe that your success may rub off on them 

They also believe that they can steal your ideas.  I know someone who used to do that regularly.  He was always complaining about people eating from his table and taking the food out of his mouth.  Always food metaphors.  I remember showing him something I had created and written and within an hour it was on his website and on his wall like it was his own property.

They probably set out with great intentions to be successful but, for whatever reason, they failed.  So they think,  "why not steal from someone who can actually 'do it'?"

Chances are they just gave up in the past, never knowing how near they were to success.  But they think, "why work or strive for something when you can steal it or claim it as your own idea?"

These are just wannabe's that are drawn to you and circle like a moon orbiting a planet.  They are locked on you. To your energy, enthusiasm, determination and vision.

And if you are someone who never, ever, gives in, no matter what is in your way, then they will hang around hoping you will take them through with you.  Hiding in the shadows, masking themselves with false online profiles or just blatantly exposed, they are nothing more than scum.

As I said, a virtual STD infecting you online or even over the phone, calling your clients and lying to them.

Banish them.  Block them. Never engage with them.  Cripple them.  Over time...destroy them.  They have no idea of your plans...until you strike, months or years  later.  Revenge is best served cold eh ;-)

They would fare better if you could agree on one thing: 
If they stop lying about you...you will stop telling the truth about them!

And the truth about them is far darker, far more unpleasant and far dirtier than anything they could cook up for you!  That's reality.  And reality doesn't lie.

But console yourself with one thought...if they can spend time monitoring you, following you, commenting about you, calling people about you...they are scared of you.

And also...the fact they are doing this means they are not busy.  You are.  So you must be doing something right lol.

Who Am I?...

It's a difficult moment.  Someone approaches you, at a party or a function and asks that age old question...


"What do you do?"


Even on something like Twitter, I have online friends who ask.  For example, Mark, otherwise known as http://twitter.com/Scorpion760 writes occasionaly: 'Follow him but I don't know what he does'.


(by the way...if you are on Twitter...follow him - and I know what HE does)


So...


David Moore was born in the East End of London which, he says, explains EVERYTHING!. He was so surprised he didn't speak for a year and a half.


He is a Psychologist, Human Potential Technology Trainer, NLP Trainer, Firewalk and Glasswalk Trainer, Sales Coach and Business Agitator.


He has a PhD in Philosophy with a Major in Psychology and only uses his title ‘Doctor’ when booking a table in a restaurant, tickets at the cinema/theatre or to bypass a long check-in queue at the airport.


He has a reputation for leading people astray, or as he prefers to call it, giving them options.  He holds no guilt or conscience for this as it is always people who should have known better.  He is more than happy to make mistakes on any scale as he believes that this is the only way to grow.


On the subject of growth, he is living proof that black is not a slimming colour.  Knowing also that the camera adds at least 10lbs to the size of the subject he can regularly be seen watching his own seminars on DVD wondering how many cameras were actually on him. The last time he checked, there were at least six.


He was the most successful salesman Cable London produced. He was the only salesman to venture into Broadwater Farm, with scant regard to his own safety, or anyone elses, and over a two month period there became top salesman. He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee.  Occasionaly he used an aeroplane.


He has sold Timeshare, double-glazing, insurance, cable, satellite and Advertising. He has made many friends in the industry and, considering the list includes Timeshare, a few enemies.


He has been called a salespersons salesperson. He gives Value with every sale.


He has a delivery like a cross between a TV evangelist and a stand up comedian.


At Telewest he and the Sales Director underwent Psychometric testing and evaluation.
The Director was classified as “someone who could pour oil on troubled waters and calm fiery arguments”.
David was classified as “someone who would not only enjoy, but benefit, from a head on collision”.
It was suggested that he mediate at the Company employment tribunals.  Out of 18 he defended Cable London at he won 15 and lost one.  The other two were settled in the car park.


He is a qualified NLP trainer and hypnotherapist. He is also a qualified Firewalk and Glasswalk instructor.


He has created Human Potential Technology programs for hundreds of companies.


He also has private clients and assists them with Business Coaching and also uses Hypnosis to remove Phobias, Fears and Addictions.

His training seminars contain fresh ideas, different perspectives and raw language that will lead to expanded perceptions, new understandings and the destruction of limiting beliefs. These training seminars may irritate those suffering from excessive certainty, chronic egotism and overblown self-importance'


He has worked for and with some of the most brilliant, funny, intelligent, sick and twisted people you could imagine. He wishes some of them everything they deserve, and worships the ground coming to the others.


He has a very soft spot for a previous sales manager. It's behind the shed in his garden and easy to dig.


He is writing an autobiography to share his experiences and observations for the amusement of friends and strangers alike, for the sake of posterity, and for a Louis Vuitton bag full of cash. He plans to retire offshore to a hammock between two palm trees on a beach.


His hobbies are opening Mars bars underwater, getting children to run with sharp objects while playing with traffic, collecting books, aligator wrestling, avoiding depressing people and using creative sarcasm.


He enjoys multi tasking a wide variety of useless and pointless projects in the belief that by appearing busy he can pick and choose what to do next.  He is confident that after ten years this will one day be proved as a good career move.


He believes firmly that, in life, you only get out of it what you put in.  Each week he puts in £10 on the lottery.


Some of David Moore's Beliefs

1. If most people said what they were thinking they would be speechless!
2. Flying is simple. You just throw yourself at the ground and miss.
3. Life is a waste of time and time is a waste of life, so waste your time and have the time of your life !
4. There is a light at the end of every tunnel….just pray it’s not a train!.
5. Some say the glass is half full, some say the glass is half empty. I say “Are you gonna drink that?”
6. Everyone has a photographic memory… some just don’t have any film.
7. If you die in an elevator, be sure to push the UP button first
8. It is quicker to do something and then apologise than to get permission to do it in the first place
9. It is never too late to have a happy childhood
10. It is better to give than to receive.  This does not apply to Money though!
11. Never confuse activity with achievement
12. Never confuse feeling with thinking
13. Keep away from mood hoovers or energy vampires.  These people will bring you down.
14. Don't buy into other peoples bullshit
15. Pay no attention to what others think of you.  They are not qualified.
16. We are human beings but we succeed by doing
17. Courage is not the absence of fear but the ability to act in spite of fear
18. Fear is an acronym for False Evidence Appearing Real.
19. Fear can also be anacronym for Fuck Everything And Run!
20. Fear is a darkroom where your negatives are developed.
21. Being good = Preperation.  Being bad = Preperation H
22. Have fun!  If you don't enjoy it, no one else will.

;-)

Calm Before The Storm

Some people!

I get emails asking me:
Have you stopped writing on here?  Err...No! ;-)
Are you ill? What?  Because I haven't posted for a couple of weeks?  (I don't 'do' illness!)
Are you doing something else?  As opposed to doing what I do?  Never!

It's amazing how a lack of input on a blog makes people think you have moved on...even only after a couple of weeks...

...so, No. 

I have not stopped writing on here ;-)
I have not been ill (just busy) ;-)
I would never do something other than what I do now!;-)))))


Things have been pretty quiet on this blog in February.  That has been because of work committments here at The Moore Consortium.

Having spent the last month working with some very interesting and diverse groups of people

I am going to be telling you some very interesting stories..... Stay tuned!

Love

Dave

Firewalking Exposé

Firewalking as a metaphor for overcoming your fears has really been done to death.

Back in 1997 I was running sales training workshops that culminated in a board break.  I learnt that at Speakers International. I was working as the National Sales Trainer for Telewest.  

Then in 2000 I wanted a new metaphor for breakthrough.  I looked around and found a couple of companies that provided Firewalking events.  I rang them and one of them called me back.  It was a call from a guy called Martin Sterling.  He called me around five times to tell me that his company could provide the service we needed.  In the end it didnt happen.  In fact, Speakers International ran the firewalk in Basildon.

He kept in touch with me and one day, when I told him I was in Sheffield, asked me to drop into the office on the way to London.  After a long chat he asked me to work with him.

Over the next couple of years I worked with him, then we split and I went off to do something else and then he contacted me again in 2003 and asked me to work with him and Cliff Mann again.

Firewalking and Glasswalking were the main areas of business.  It always struck me as a waste of time. It was fun but what was the concept?  Walking over 'red hot coals' as a way of fearbusting!  How?

Its all to do with state of mind and physics.

Its important to have the right state of mind and the training session prior to the walk builds towards you believing that you can walk on fire.  The exercises and messages are very standard NLP and persuasion exercises and can be found in numerous seminars not linked with Firewalking.  In fact you can pick up most NLP books and see the exercises.  You are actually walking on burnt wood, not coals. Its Pine. The optimum heat is around 1300 degrees but most companies have people walking on ash, especially if 40 other people have walked on it prior to you.  Usually a line of fire either side of the 'firebed' gives the impression that its hotter than it is.

Its also about contact time.  If you have taken a jacket potato out of the oven and switched it from hand to hand then you wont burn yourself.  Same with firewalking.  Your contact time with the 'firebed' is so minimal that you cannot be burnt.  If you walk at a steady speed, six steps is enough to get you over and you will have done it(with some companies you only need three - check youtube, I have seen firebeds of 6ft!!).

Lasting benefits...absolutely NONE! 

In the old days, in the 80s/90s, it was new and unusual.  Tolly Burkan and Anthony Robbins made it well known and then everyone jumped on the bandwagon.  Now its old but not unusual.  If you ask a group of 40 people about it, at least 30 of them will have heard of it and 5 will have done it.

Its mystery has gone.  A simple search on the internet will explain the mechanics of it. 

If you are interested in doing a firewalk I recommend Time4Change or http://www.mib-unlimited.co.uk/.  Its very simple to organise and I have the Tolly Burkan certification to train it and the Insurance cover so you could ask me if you wanted to but I havent wanted to organise or train a firewalk for years...

So would I do it if I was in your position and looking for a way of Breaking Through or Empowering myself? No.  Its all a bit of fun.  You can raise money for charity doing it - both the above companies are the leaders in that...

When you have worked outside of the firewalk industry for as long as I have, you realise how far behind the times firewalking really is....and it should stay there...

The Raft of Knowledge

Have you ever read a post on here and wondered what it was about and then, for whatever mysterious reason, you started to think differently and realise that this is one of the most relevant posts to you?


I find that when I, think about the other possibilities these teachings will give you, and you open your mind, to me, its as if this is going to help take you to the next stage.

For all the new salespeople out there, the leap from “new to sales” to “Experienced Salsperson” is a small but difficult leap. There are a lot of patterns, exercises, beliefs, understandings and attitudinal work that you need to take on board. There are lots of people who have a wealth of knowledge and there is lot to be said for reading tons of information before even thinking of saying something yourself.

In my career I have trained people in how to sell. That's what I do. I teach people how to Firewalk, Glasswalk and smash wood Karate style. I have done this all over the world. In all that time I see common thread throughout all of those seminars. The successful people are the ones who study, listen, learn and then go out and do it. The Mega-Successful are the ones who do it without thinking about it. It has become part of them, its second nature.

Selling is the oldest profession there is. Some say prostitution is the oldest but even that is someone selling themselves to someone else. Wherever you are reading this, if you are at work, in an Internet cafe or at home, look around you. Apart from nature, everything you see was sold to someone by someone else. If you have skill in selling you can sell yourself and that's what allows you to sell the product. We put ourselves in the market and we make ourselves a hot commodity. We have all the tools we need within us. I run workshops and seminars on a number of subjects and all the time I hear of "rejection" and "objection". These are related, you reject because you object and vica versa. In a sale if they object, what do you do? I spent years looking at and learning different ways to counter objections, what to say when they say...etc. These were really good but they didn't work well in the real world and then I had what is known as a BGO. A Blinding Glimpse of the Obvious. Objections are state related. I hear people like Bandler and Ross Jeffries saying the same thing. If you don't like the answer, change the state! The objection is now over there, they can't cling onto it.

The point I am making is that in the teaching of all of these tools and techniques you have to take them on and make them second nature.

Basic facts of approaching anyone to sell them something are:

1. Never take their first response as being something written in stone.
2. Anything they offer is a toy for me to play with. Like Jeet Kune Do.
3. They can say and do what they want; I control where my energy goes.
4. Anything they offer is information I can use.
5. 90% of people are running on autopilot 90% of the time.
6. Never attach excessive meaning. Nothing has any meaning except the meaning you give it
7. Never think by your own agenda. Don't bait your hook with food you like.

That is the 7-step rule that will allow you to walk through the world getting the best of anything you want. Do not make the mistake that these tips are exclusively for sales. You can use them on anyone to get anything. You will have the tools and techniques at hand and you can call on them without thinking. Once you have the techniques, don't stress about them. Don't even attempt to remember them. Just use them. It’s like a new language. After a while you think in two ways.

We have 2 brains. We have 2 different kinds of intelligence; rational and emotional. When we cannot decide we say we are 'in 2 minds'.

The techniques you are learning form a part of your EQ. That's your Emotional Intelligence. Your EQ is more important than your IQ. The IQ test may help you get a job but your EQ will help you keep it. A high IQ is around 135. Many people with IQ's of 135 and above work for people with IQ's of 100 or less. Why? Because the person with the high EQ, the one who knows how to relate to other people, talk to other people and interact with other people in a manner they like, is always going to be way ahead of the game and have people following him. Because they do it naturally. Far better than knowing how long it takes three men to fill a bath with water halfway up a mountain in a thunderstorm. That IQ. You put people at ease and have them jumping through hoops. That’s EQ. That’s where the results are.

I always, now, describe the techniques, tools, patterns, closes, etc as a raft. A raft is very handy if you want to get from one side of a river to another. You may want to get from the unsuccessful side of the river to the side where infinite power and success are available. But once you have reached the other side, you no longer need the raft itself. In fact, if you want to grow, and continue your journey, you have to leave the raft behind.

The challenge that we have, as humans, is that we tend to fall in love with the raft. We start to think, "This raft has been good. It's a useful raft. It's served me well. This raft is tip top!" But if we hang on to the teachings they will become a hindrance. No words, anyone's, can see for you. You must do that yourself

The trick is this. By integrating the raft, or what we took on board while on the journey, into our being and into our unconsciousness it becomes second nature and we see opportunity, we hear opportunity and we create opportunity all around us.

Being awake to openings, opportunity and life is the best way to be. Your energy level is high, your awareness is at peak level and your state is at optimum level. You become a magnet for opportunity. It seeks you out. And once you become one with the teachings, you will always be ready.

***Newsflash 2***

It could be that certain things like airsoft guns, crash mats, body armour and maybe, just maybe, wood and turf could be coming out of the store cupboard...

...fights, stunts, fire and glass, explosions all wrapped up in corporate training may be about to explode back on the personal development scene...

...This will, if done right, with the right people, be AWESOME!!