G+ #HRockstars Hangout with Susan Mazza and the stars of HRockstars

Susan Mazza joins Angela Goodeve, Johann Gauthier, Mia Voss, Joy Guthrie and....someone else...talking about LEADERSHIP!

Real Life Experience Vs Theoretical Leadership Training

Would you deem an Ontological approach to leadership more useful than a 6 year

Doctorate from a business school?

Is there a difference in Leadership ability or even mindset between a person who has been schooled via a classroom, examinations and a tutor and a person who has learnt through experience?

In short, an epistemological mastery (a from-the-stands mastery) of a subject is the theory, such as theoretical business models in university and college study or role-play in a training room, which leaves one knowing what a leader has to do.
An ontological mastery is a reality version (an on-the-pitch mastery) of a subject, as in absorbing more and more duties in a current employment position, facing challenges, dealing with potential issues until such time everyone else assumes you are in charge or you have grown into the role, which leaves one being in a leadership position.

Do we need to learn to lead or is Leadership something we all have within us that lies dormant until we need to 'take charge' because something needs to be done but nobody will do it until told?  Is THAT the moment we step over the line and become a leader.  Is that the time we light that leadership fuse?  In many cases that is the only time that fuse is lit.  Something will tip us over that point and we become a leader.

I do what I do because I saw so many other people coming into the Company I was leading to give management consultancy programs and I would think 'I know more than they do, I can do that, I can teach that'.  My tipping point came when I realised that not only did I know more than they did and I could present it better, I wasn't using my knowledge to its fullest extent in the role I had acquired over a number of years.  I had gone from salesman to Sales and Marketing Director with a sales team of 600 within two years.  I became the national sales trainer for Telewest and then decided to work for ANYONE...taking Leadership to a whole new level.

My belief is that if you have ever got someone to do something for you, or they have done something just because you have asked them to, then you have led.  We all lead others in our lives.  We have all been led by others too. 

Is it possible that one can learn something in theory without the reality of the role.  Is learning the theory of Leadership enough to make you a leader that can inspire, transform, motivate others to follow you?

Learning in an ontological format leaves one being a Leader which, in itself, allows for the development of self expression in the role.  If you think about what it takes to be the most effective leader you can be, to match the effective leader you hold yourself out to be, it really has to be about you and your natural self expression of who you are.

The important word in that paragraph is 'Natural'.

If you watch Rafa Nadal play Tennis or Lionel Messi play football I don't think for one moment they have to 'remember' how to play, the game is just a natural self-expression.  Of course they have technique, skills and ability but it is unconscious competence.  Their natural self expression makes them extraordinarily powerful and effective 'players'.

A natural leader can only become 'natural' in the role by being a leader.  It is only then can one understand, in the real world, what being a leader is all about.

A Leader needs very high levels of being and action.  Certainly if one is to plan a future, it will be based on certain conditions and elements that are in the current time. A target or goal is based upon our being now, when in fact it should be based on our being then. 

A persons 'being' and 'action' must be aligned and in unison to make them effective, as a tennis player, a footballer or as a leader.  When one is being a leader and exercising leadership skills this occurs through natural self-expression dependant upon how what that person is dealing with as a leader occurs to them.  The goal as a leader is: 'how am I going to get what I am dealing with as a leader to occur for me so that my natural self-expression as a leader can deal with it?'

So where do we get our being and action when creating a goal or a target?  Mostly we get our being and action from the contents of our brain, which is filled with experiences from our past or current existence and experience.  If we stand in the future, which is where our target or goal is situated, what the brain can draw on is imagination and creativity.  If we stand in the past we cannot see the pathways that lead to the success.  If we stand at the bottom of a mountain and look up, it is difficult to see how we could possibly reach the top.  I we stand at the top of the mountain and look down, we will see more than one way to get to where we are.

Standing in and leading from the future reveals a lot more possibilities for realising that future goal or target.

Outstanding leaders never come up with a future and present it to the people they are leading.  They find a way to get that future created from the people they are leading. 

If you came to me and said, 'Dave, this is the top of the mountain, this is where we are going and we are going to get there...' I have to buy into that.  But if I participate with you in deciding which mountain is the top mountain, that doesn't require any buy in from me.  Getting there belongs to me as well as you, maybe in a different way, but I am involved.   The leader will have had a lot to do with shaping meetings and conversations to enable their team to see and share the vision and decide which mountain is the one to go for.

The leader must be committed to the critical importance that the future really belongs to everyone, not just the leader.  Your people have been moved, touched and inspired not only by your input and leadership but by the fact that their contribution made a difference.  A combined noteworthy contribution on a shared goal will reap far greater rewards and this only compounds the basis of ontological learning.  You have to be part of it to get better.  All the theory in the world, all the textbooks in the universe will not make you the leader you are meant to be.

If you balance on a stool in your kitchen you can practice all the strokes and movements of being a swimmer but you will not be a swimmer until you get in the water.

How to Have, Be and Do ANYTHING you want! This Is The Sign!

My story is very unique.
I have lived a lifestyle most people

only dream about.

My achievements in business, health, my uncanny luck, and my lifestyle have amazed me and the people who know me. I have lived an amazing life.

Here’s what using these powerful secrets has done for me:

My associated companies have done MILLIONS of pounds in sales

I have owned Publishing companies, Sales companies and businesses in the UK and in many other countries

I have lived in million pound homes, all across the UK, and on 3 continents

I live a life that allowed me to drive cars like Rolls Royces, Ferraris, Jaguars, Bentleys and Mercedes

I have owned millions of pounds worth of fine jewelry, gold, antiques and art

I travel first class wherever I go (including jets, limos and the most expensive hotel suites)

I’ve had private chefs, drivers and bodyguards

I’ve dined in the finest restaurants and enjoyed the most expensive wine and champagne

I have associated with some of the richest, most powerful people in the world including Prime Ministers, Generals, business tycoons and Hollywood celebrities

I also have unreal human health (I virtually NEVER get sick)

The reason I tell you these things is

NOT TO IMPRESS YOU.

It is to IMPRESS UPON YOU that I know something YOU NEED TO KNOW!

 

If YOU learn what I have been taught, YOU could HAVE, BE or DO ANYTHING YOU WANT IN YOUR LIFE!

But life was not always good for me!

 

I was an only child, born in a very poor part of East London.  My parents worked VERY hard to put and keep a roof over our heads.  I grew up in a very loving environment with the best parents anyone could wish for.

Things didn't get better until my Father became a Manager with a very large supermarket chain.  He became an area Manager and Director before he retired.  In the early days we had no bathroom, just a tin bath in front of the fire three times a week.  We had a toilet at the bottom of the garden lit by candles. We had no telephone until I was 12 and a colour TV didn't appear until I was 15.  My parents worked long hours to make money.  I went to work when I was 15. 

Before I discovered how to get everything I wanted and learned the secrets, I was just an average guy who grew up in a very poor and moneyless environment.

I never went to college, that was much later, and for years went from job to job. I did not have “connections.” I was dead broke and overweight. Life was a struggle. Making ends meet was tough. I was in debt and had trouble paying my bills. I couldn’t get a date. I was unhappy and unfulfilled. Things never went my way. I felt like I had a black cloud over my head. I was unlucky in everything. I felt like a curse was on me. (Maybe you can relate in some ways.)

I WAS KING MIDAS IN REVERSE…

EVERYTHING I TOUCHED

TURNED TO CRAP!

I was desperate to change my situation. I read over 1,000 self help books and went to every seminar I could, to learn HOW to be successful. The problem was that none of the people teaching me WERE successful! They all made their money TEACHING other people how to be successful! They NEVER did it themselves!

Everything I learned was THEORY.
It just didn't work in real life.

Worst of all, it was just a theory to the people who were teaching others.

But I was a young man who seemed to have potential. Although not a member of an elite privileged family, I was fortunate enough to meet someone who knew how to get what they wanted.  They also showed ME how it really works! It was a total fluke. I was at the right place at the right time. They gave me an offer I could not refuse. At the time I did not know WHY I was chosen to learn all of this.

When I received my invitation I immediately accepted! I studied and learned the secrets with more passion than anyone ever had in their history!

It turned out I was gifted with the unique ability, much like Einstein, at “crunching” or simplifying complex concepts and making them easy to understand and apply. I totally integrated the “secrets” into my whole being and life!

I even created what I call the “5 Second Miracle” from all this amazingly powerful secret information —— which is based on taking 100% responsibility for everything that happens in your life. I simplified the secrets I had learned, the information and secret keys to success.

One day, I felt I was READY to see if this secret information would REALLY work like they told me. Could it be true that by simply applying this foolproof, almost magical secret, I could HAVE, BE or DO ANYTHING I WANTED? Would it REALLY be that easy? Would it REALLY work so fast?

All these well-known, powerful, and super rich members told me it was true, and they had the physical proof it worked. They had the money, wealth, power, control, luck, health and status. It was definitely working for THEM. But would it work for ME?

It is a little like changing fonts and colours and margins on a computer.  It may look great but it will not be a permanent change unless you hit the ‘APPLY’ button..

and I hit ‘APPLY’ in my life!!!

Everything changed almost overnight for me! From the MOMENT I starting using this new knowledge, it worked – in fact, EVERYTHING in my life became better. It was almost magical! It was almost like I had found Aladdin’s Lamp and had a Genie that would grant me every wish I had!

 

Within a short time, I got out of debt. I started making more money than I could ever dream about. I became lucky at everything. I lost weight. My health became amazing! I had luxury cars, houses, jewellery and clothes. I bought my parents a home and a new car.  I travelled first class, and most importantly, I was HAPPIER than ever before. I was living a stress-free magical life

I felt I could see the future and predict events and will things to occur in my life with uncanny accuracy!

I also felt totally in control of all situations and people.

My confidence was at an all time high and I had no fear in my life!

I have attracted MONEY FROM ALL DIRECTIONS and have enjoyed a lifestyle that most people could not even imagine.

People all around me could not believe my success! It happened so FAST it looked like I hit the lottery! I became super “lucky!” Everything I touched turned to gold as if by magic.

Then one day, a person who worked with me came BEGGING to learn my secrets. He wanted to know HOW I was getting so lucky.

After three years of BEGGING, I reluctantly decided to teach SOME of the secret discoveries to him. This was AGAINST the rules of the PEOPLE WHO SHOWED ME! 

These discoveries and secrets were for THE CHOSEN FEW ONLY! But I felt I was only revealing a “FEW” of the secrets – NOT ALL OF THEM.

These secrets are SIMPLE and EASY to learn. He was a quick learner and he started applying these secrets right away.

Within a year, starting with ZERO, he became RICH BEYOND HIS DREAMS!

I could not imagine how good I would feel seeing another person succeed with this knowledge. It was fantastic!

NOBODY who had learned these secrets like me was supposed to pass them on to just ANYONE! This gives an UNFAIR advantage in life to the PRIVILEGED ELITE class. The “little” guy or “average” person is left out! I felt this was TOTALLY UNFAIR and just plain WRONG! So I decided to break the rules and teach some of the secrets to a few other people who were SERIOUS about doing whatever it takes to get a better life.

 

Could YOU also be one of those people?

 

To be continued....soon...

 

The Secret to Have, Be and Do Anything you want!

Let’s cut away the fallacy from the facts…

“These secrets are known to the chosen few people.” 
That is absolutely true.

“Who are these people?” 

They are members of Companies, societies and organizations around the world, but they are NOT the secret underground, Area 51, for your eyes only, stealth, need to know basis, loved by conspiracy theorists Gray Men people think are lurking in the background. 

They are people who belong to Companies, Businesses, organizations and groups who know these secrets and who pass this information on to a select few.  The average guy has no chance of gaining membership and receiving all the benefits from the knowledge, networking opportunities and associations these societies offer…UNLESS, they were invited, proposed and accepted.

That is one reason the rich get richer and the poor get poorer.

Most of the secret societies are not really a secret at all. It’s what goes on INSIDE the societies that is the big secret! It’s how its members work together that is a secret!

When you are a member of one of these organizations or societies you LEARN a new way of doing things,  of how to obtain incredible wealth, power, luck, control, happiness, romantic love… You learn how to CONTROL all situations in your life and how to make all events turn out for YOUR advantage. You are taught secrets that can allow you to HAVE…BE....and DO...ANYTHING and EVERYTHING YOU WANT!

These secrets,

WHEN APPLIED CORRECTLY,

CAN make all your dreams come true!

The questions I get asked are...

“WHAT exactly are these secrets?

“HOW do I apply these discoveries for wealth, power, luck, love and romance in my personal life and make it work for me?

AND —

How can I get this knowledge without being a member of these societies, companies or organizations, so I can BE, DO, and HAVE EVERYTHING I WANT “FAST?”

Now those questions are being answered! Whatever YOUR dreams in life are....they CAN be achieved!

I have been a member of some of these organizations and societies and my only reason for doing so was to get where I am today!  I joined to learn the secrets of making incredible amounts of money, having major successes in business and improving my life and the lives of the people around me in all areas.

I am now willing to REVEAL these secrets to a few select people including YOU. These secrets have been kept exclusive to members only — up until now!

These secrets are SO powerful

and work so fast

that they AMAZE all who use them.

When used correctly, whatever you want in life can come RUSHING to you like it is being pulled by a magic magnet.

WARNING! Money can come to you so fast and in such large amounts, it will frighten you!   (I know this sounds too good to be true, but it IS TRUE…and it is as good as it sounds!)

I am the ONLY person to have been given, and to have acquired this information who is willing to pass THE COMPLETE INFORMATION on to people outside of those organizations, businesses and societies.  Imagine having ME ‘PERSONALLY’ teach YOU how to apply this most powerful secret technology in YOUR life and help MAKE ALL YOUR DREAMS AND WISHES COME TRUE!

For the first time ever you will have revealed to you the secrets that were previously exclusive to members of these groups! Now, for THE FIRST TIME, someone is willing teach YOU exactly how to use these powerful secrets in YOUR life and make them WORK for YOU....in RECORD SPEED!  And that person…is ME!

You will learn how to HAVE, BE AND DO ANYTHING YOU DESIRE!

Imagine having ME as your PERSONAL mentor to teach YOU the secrets to making more money faster than you ever thought possible, have unlimited power in your personal life, have the most amazing romantic relationship you could imagine, have amazing health and vitality, become lucky in everything you do, control all people and situations in life, and have the financial freedom to enjoy your life like never before!

As you know, these companies, organizations and  societies include many wealthy and powerful people. I have talked with and confer with many of these members.

HERE IS A VERY IMPORTANT POINT!

In all the books and seminars you have read or watched, in person, on tape, on DVD or on the Internet, you have ONLY EVER been given enough information to make you want more.  The people promising you answers are not going to give you THEIR secrets because they don’t want the competition.  They are just going to tell you enough to make a slight increase in the levels of your life so that you see an improvement.  So that you think ‘it worked’ but then…nothing else happens.  If you are happy with that then stop reading now.

Here is the difference that MAKES the difference:

I UNDERSTAND how it works AND I AM GOING TO SHARE THE COMPLETE PROCESS WITH YOU. 

So...

Here is the shocker, you better sit down:  Unlike the others I DON’T CARE HOW SUCCESSFUL OR RICH YOU BECOME because I don’t see you as a threat to ME…I KNOW THERE IS ENOUGH WEALTH IN THE UNIVERSE TO GO AROUND…IT IS ABUNDANT.  THERE IS ENOUGH FOR EVERYONE. 

The ONLY barrier to your success is YOU!

I have associated with some of the most successful and powerful people on the planet. This creates a “master mind” group – making the society even more powerful, and membership even more beneficial. When you associate and learn from super successful people, it actually DOES rub off on you —— YOU are changed for the better!

See it as the ULTIMATE CIRCLE OF INFLUENCE AND SUCCESS...And the best part of a circle is....?  BEING ON THE INSIDE!

Think about it…dream about it…AND watch for the next post when you will be given the opportunity of your lifetime.

In the mean time...think of this...

WHAT WAS YOUR LIFE LIKE FIVE YEARS AGO?

See you soon... 

You Can Have, Be and Do ANYTHING!

Have you ever read a book like The Secret, the Power, Think and Grow Rich, Ask and It is Given,

Rich Dad/Poor Dad and others.  Haven’t we all?  The bookstores on our high streets and online are turning over thousands of copies of these books every week.  One common factor runs like a thread through all of these books:  they promise to teach you how to make millions, be happy and manifest all your desires.

It is no surprise that they have been talked about on SkyNews, Oprah, CNN, NBC, The Today Show, Newsnight and written about in Time Magazine, The New York Times, GQ, Cosmopolitan and hundreds of other publications. Major celebrities, famous billionaires and members of Royal Families have admitted to using the information in these books to achieve riches and fame.

When you read one, or all of them, did you get the feeling that something was missing?  As if you had completed a 1000 piece jigsaw only to find that the most important piece was missing?  You are not alone in feeling like that!

These books are very good.  They explain a lot.  They show you what can be achieved.  But there is a problem with them…they ALL miss the most important secret key ingredient that makes the information REALLY work, and work FAST!

That’s why most people who read them do not get results. Most of the people who buy and read these books get all excited about their life changing, getting that new job, new car, new partner and that ability to have some salary left at the end of the month rather than some month left at the end of the salary!  Then, the reality sets in.  They do everything those books suggest and they wait, and they wait, and they wait…and NOTHING has changed! 

Quite naturally, people believe that they did one of three things:

1. They did something wrong…they didn’t!

2. They didn’t do it right…they did!
3. They missed something...no they didn’t…it wasn’t there!! 

The third one is almost right! In actual fact, they didn’t miss anything, it just wasn’t there!  It’s very hard to miss something if it isn’t there in the first place.

The fact is that there IS a MISSING KEY that has been PURPOSELY OMITTED from these books and others like them! This KEY INGREDIENT makes ALL THE DIFFERENCE!

I am about to tell you about the MISSING KEY to making ALL YOUR DREAMS COME TRUE! Here is how I learned about this and why I am offering it to you now.

As I have revealed in my seminars and on my blog, I have spent many years studying just what it is that some people do that makes the difference that makes a difference.  Why are some people more successful than others?  Why do some people seem to have everything while others spend their lives wanting?  Why is it that some people seem to live high up in a rarefied atmosphere where wealth is all around them and yet, they don’t appear to be doing anything different than YOU?

How many times have you asked yourself: ‘Why can’t I be more successful?’ or ‘Why can’t I have what I want, live the life I want, and provide everything for my family?’

Get ready!

I am going to show you how to have, be or do anything you want!!

The next post will blow you away!

Authenticity! It cannot be Inauthentic!

In 2010 Domino’s Pizza made a decision to come out and tell the truth about their Pizzas. They agreed that they tasted like cardboard.


In 1991 during a speech to the Institute of Directors, Gerald Ratner, the CEO of Ratner’s Jewellers said ‘People ask, “How can you sell this (earrings) for such a low price?” I say, “because it’s total crap.”’

In both instances the business world was shocked at the honesty. I would assume the shareholders had a ‘moment’ too. Wow! If some leaders could just fake authenticity they would be happy but, there IS no faking it. With Domino’s it’s a consumable but it was only a recipe issue, the quality is not in question, nobody was poisoned, nobody had their health compromised.

With Ratners it WAS purely a quality issue, the goods were not worth the money. Domino’s merely agreed with/confirmed what people had been saying. Ratner admitted something nobody knew for certain. Domino’s continues…Ratners went down the tube.

Authenticity is not an easy subject to tackle and wrestle to the ground. One needs to step outside of conventional thought on authenticity. It takes a lot of courage to discuss authenticity/inauthenticity as it lifts the lid on things we may keep hidden, knowingly or unknowingly. Taking part in this chat will certainly broaden our awareness of ourselves, as a Leader and as a person.

A superficial description of authentic is being real, genuine, the “real deal”, honest. Would you be as honest as Ratners or Domino’s? If your business made a monumental mistake, it’s all very well admitting this to your people but would you admit it to the world, your clients or SKYNEWS? How far does authenticity go before we have to make a stand and be, to all intents and purposes, Inauthentic because the outcome may determine that we cannot be authentic in that instance?

The definition I use of Authenticity is: Being and acting consistent with who you hold yourself out to be for others, and who you hold yourself out to be for yourself.

The central definition is ‘who you hold yourself out to be’. It is NOT your personality, not your thoughts, not your feelings and not social protocols…it is more a DECLARATION that you make, a stand you take on yourself, a commitment to a set of values.

Bill George, Harvard Business School Professor of Leadership and author said:
“After years of studying leaders and their traits, I believe that Leadership begins and ends with authenticity.”

The cold hard truth is that because of certain situations, with certain people, in some ways and at certain times we can all be Inauthentic. Because we avoid at all costs confronting our inauthenticity’s, we are consistently inauthentic about being inauthentic. Is it possible for a person to determine when they are being genuine?

Above all else, Authenticity is CENTRAL to leadership and to being a leader.
Are you authentic all the time? Even when NO ONE is watching?

 

Energy Vampire or Mood Hoover?

Well, I doubt if anyone would say no to a REAL Vampire if it was Kate Beckinsale in Underworld but...

You have only one life to live. You want to be happy and to make your life meaningful.

You haven't got time to waste associating with negative people (Energy Vampires and Mood Hoovers) They will drain your energy and when they find a willing or captive audience, just like a real Vampire (Huh? Real vampire?) they won't let go once they have sunk their teeth into you.

Negative people may have justifiable concerns but too often they get over involved in minor matters and imaginary transgressions.

Negative people may be envious of your ability to succeed (you know who you are!!!).
They may also be scared of your ability as you could inadvertently outshine the 'leader' (She knows who she is too!)

They may feel guilty knowing that they aren't willing to pay the price that success asks.

Negative people are usually negative because they have given dominion to their happiness to others, often many others.

It's the boss, the neighbours, the kids, the politicians, and the police.
It's money.
It's the bills.

Be polite and encouraging to negative people. Listen to their complaints or stories but only once.

Give them a copy of this post. It may help. Chances are they will hate it. If their 'problems' are serious enough, guide them to professional help.

Don't judge. Empathise with them but avoid being drawn into their web of unhappiness.

Help those you can while realising that you can't help or save everyone. You can open your heart, be compassionate and still be strong enough to walk away.

You can say no.

Everyone has 'problems' but not everyone allows those things to rule them. You can offer a temporary safe haven without it becoming a permanent home. An Energy Vampire, or Mood Hoover, will suck the life, joy and energy out of any situation and leave it as dry as a desert.

They will infect everyone...negativity is contagious.  Remember that!

You do not have to sacrifice your life to the issues of another.

But what about you?

Are you negative sometimes? When you are let down, or disappointed, or passed over for promotion or being told 'I don't think we should see each other again'. So? What are YOU going to do about that.

Take a case in point.

Remember back to the first time that you had your heart broken, the very first time! Remember how bad you felt, remember the pain and the anger. At the time you really believed that it was the end of the world. You thought that you would never love any one as you loved that person. You thought that you would never be able to love again.

And you were wrong. Two weeks later you’re back out there on the prowl. How many ‘loves’ have you had since then?

Two, three, five or more?
Now if you’d hung on to the past, if you’d only focused on the pain and sorrow, you’d still be a sad, miserable bastard with no friends and one massive forearm.

But you didn't, you let go, and put the past behind you.

And that is what you need to do in every situation.

Focus on the positive aspects not the negative.

We will all make mistakes; we will all still get a broken heart from time to time. But it’s the here and now that we must focus on, not the past, and not what may happen in the future.

Everyone gets knocked down at some point...but only the STRONG ones get up!

Thoughts of a Dragon

Firstly, a big thanks to my friend Steve Drake for jogging my memory of this fine book by a great man.


Steve is a top rate Martial Artist as you will find if you click HERE.


Bruce Lee was not only the most influential and greatest Martial Artist who ever lived but he studied Philosophy and Psychology and his writings have been published in a series of books and this one Striking Thoughts - Wisdom for Daily Living is my favourite of them all.

A post on Steve's Facebook page reminded me to flick through the pages again. I have read this book over ten times since I bought it two years ago. Each time I read something I have read before but because of my mindset I read into it differently and the meaning comes alive.

For example:

Bruce Lee on Motivation:.....


Your Mind Determines the Effect.
It is not what happens in our life that is important, it's how we react to what happens.

That quote is just one of thousands that hit home. It was written long before the well known NLP phrase, Nothing in life has any meaning except the meaning you give it.
And again:.....
Become what you think.
What you habitually think largely determines what you will ultimately become.

This is the sales mantra, Fake It until you Make It!

It is also very closely linked with the Positive Mental Atitude teachings of Napoleon Hill, Bob Proctor etc....but this is Positive Mental Attitude training from Bruce Lee.

Wisdom like this is on every page:.....
•"Remember, I am no teacher; I can merely be a signpost for a traveler who is lost"
•"The ideal teacher - not 'what' to think, but 'how' to think.
•"Defeat simply tells me that something is wrong in my doing - it is a path to success and truth"
•"Where method is, freedom is not"

Four superb lessons are these:.....
1.Take my words and do with them what you will. Your milage may vary..
2.Observe and explore my process, not my content.
3.Failure is not only to be expected, but welcomed and even celebrated.
4.If you didn't hear me the first time, reread 1, 2, & 3!!

I would recommend anyone in personal development to grab a copy of this fine book. And check out Steve Drakes website too. Click the link above or HERE.

Psychological Sleight of Mind With A Dollar

Three housemates walk into an electrical store with the intention of buying a TV.  It has to be second-hand, it has to be cheap, and they have to be able to take it away today.


They see one they all like..................

They ask the store owner how much it costs.

The store owner tells them  it costs $25 so they decide to split the cost.  Each housemate hands over $10 and the store owner takes the three $10 bills to the back of the store where the cash register is to get their change while the three housemates look at the TV admiring their purchase.

The store owner has a brainwave.  He thinks to himself 'I can make a little more profit and no one will know.  I will tell them I messed up, the TV costs $27!'

So the store owner does this.  He deposits three $10 bills into the cash register and takes out five $1 bills, two of which he puts in his pocket.

He then goes back to the three housemates and tells them he made a mistake, the TV was $27 and not $25...and hands each of them back $1.

The three housemates leave very happy with what they consider to still be a bargain, the store owner is happy for conning them out of an extra two dollars.  Everyone is happy....

...Is there a problem here?

Three housemates hand over $30 and the storeowner returns with five $1 bills. He palms two for himself, and gives each housemate $1.  This means the housemates have paid $9 each....

3 x $9 = $27 + $2 = $29

Suddenly, there is $1 missing.....

If you cannot figure out this psycho-mathematical problem then you have just had your pressure points massaged...

Persuasion Engineering Part 2 - The Details

As I said previously Persuasion Engineering (Trans: Mind Hacking) I had made a number of discoveries...and why shouldn't I have...I regarded myself as some mad scientist who used other peoples brains and minds as my laboratories.  In doing so, what were some of the things I had discovered?

The brain responds excellently to pink.  This is a scientific fact, from a real research laboratory, not one of MY laboratories.  Pink is a very tranquillising colour which produces a pattern of brain waves unlike any other.

Put that one down to the evolution of Man....

Ancient civilisations would have seen a pink sky at sunset and sunrise and given the ambient light it would have associated pink with sleep and relaxation.  If you want to keep the status quo, keep everything in harmonic balance, Pink is a colour to have around 



A Baker-Miller Pink Polo Shirt
Even in my time off I was always
dressed for action!

There is one particular shade or hue of pink called Baker-Miller pink that is the most powerful.  It is also sometimes called 'Drunk Tank pink', as violent offenders moods have been calmed merely by putting them in a room painted this colour.  I only EVER wore shirts of that colour, be they business shirts or polo shirts as you can see from this photograph that appeared on the previous blog post:

The science that underlies all of this is on going.  Research focusing on metabolic changes in neurotransmitters such as serotonin and norepinephrine, or in the hormones serving the hypothalamus, that part of the brain that oversees the emotions, seem to show Pink as nature's Prozac.  Science lesson over....and relax!

Having sorted out my wardrobe I deploy a technique I describe as working the 'Three A's of Social Influence': Attention, Approach and Affiliation.

The Three A's are such a potent cocktail that ships so much psychology into the bloodstream of the brain that the recipient loses all resistance to persuasion.  It is the compliance equivalent of Rohypnol.

It really is a persuasion algorithm...

• The basic raw material of what you say...what your audience/client/customer pays ATTENTION to.
• How you deliver your raw material is a major factor and a predictor to how your audience/client/customer will APPROACH it.
• Social engineering factors relating to how your audience/client/customer evaluates you, how they feel a connection with you, how they accept what you say in relation to all other factors and their perception of who you are and what you stand for are the basis and parameters of AFFILIATION.

When these three align then barriers come down.

Take a cartoon of a famous person.  You can recognise who it is from barely nothing, the bare minimum of detail.  As long as the key lines are in the right place you will recognise it.  It is the same with persuasion.  If you know where the brain's pressure points are then you press them...or you draw the key lines...

Here is an example of very little detail but you'll recognise the face...:


This Algorithm has advanced into what is a major factor of my HPT-Transformation program.  Human Potential Technology incorporates the SPICE^© program. 

• Simplicity,
• Perception,
• Incongruity,
• Confidence,
• Empathy. 

That really is the Area 51, stealth bomber, of Persuasion.

To be continued...

Persuasion Engineering (Trans: Mind Hacking)

It was a fine line....I will tell you what that line was in a moment.

Many years ago, in the mid 80's, I started to study NLP when NLP was very new.  In fact Bandler and Grinder only created it in 1977!  Little did I know that I would get my NLP qualification from Bandler 20 years later!

I was a salesman so NLP was something that I believed I needed in my armoury, and I was right.  Interpersonal skills led to persuasion techniques and that was that.  I was dangerous.

I was, by that time, a timeshare salesman. Many people you meet say they are great salespeople but, with no modesty required, I was the best.  I still am.  I am not being big headed, I am merely stating a fact. 

I had a voice in my head telling me over and over again: I am the best at what I do. 
Every time I looked in the mirror a voice in my head said: I can do it!

A Sunday newspaper, the News of the World, sent some journalists to the Costa del Sol in Spain, where I was working, to interview timeshare salespeople because so many holidaymakers were saying they had been tricked and cajoled into buying a dream which turned into a nightmare by fly by night, wide boy, liars...otherwise known as OPC's. 

When the journalists arrived on the Costa these fly by night, wide boy, liars were on the streets with their scratch cards telling people they had won a prize and had to go to a 2 hour presentation to get it.  Heaven help the OPC's if they strayed 'off patch' and started to stop tourists in an area deemed to belong to a rival company as that would mean 'the Clumpers' being sent out and all manner of mayhem with baseball bats and pick axe handles would ensue.  Anyone poaching on another company's patch would be in hospital that evening.  The money was big so the retribution was too.

I managed to avoid the Journalists.  They wanted to interview me about my techniques as all the sales people pointed at me as the one who was very successful.  Truth was that I was successful because I didn't sell it, I made people buy it.  Others made such a desperate sales pitch that they decided to lie and claim all manner of things to get the person to sign the deal.  They were giving the business a bad name and I wanted no part of it.  I didn't want the connection and I didn't want my picture taken.  Apart from a slightly blurry pic of me in Marbella wearing a white shell suit, leaning against a silver Lotus Esprit while on my mobile phone, which was a grey housebrick sized monstrosity (think Gordon Gekko Wall St 'money never sleeps Bud Fox' style) I escaped the press attention.  It was a test drive car anyway (more later on that).

At the presentation they would be told all of the benefits of timeshare ownership and given the chance to buy a couple of weeks in the sun by a very slick salesman.  I was that salesman.  I didn't appear very slick.  I didn't appear manipulative.  I didn't 'ooze charm from every pore and oil my way across the floor' either.  I was confident, capable, assured, knowledgeable, friendly.  I made them feel at ease and then made them feel that this was the right thing to do.  It never took long for them to start to think, 'I like this guy, he is just like me'.  In fact, I made them buy from me rather than me sell to them.

My hit rate was out of the park. I was earning so much money that at the age of 26 I had two cars (one a Porsche) a house in England and three apartments in Spain, two of which I rented out.

I had worked for 8 different timeshare operations because I came as a team.  I had 5 people who worked the streets with the scratchcards.  These were my OPC’s (Off Premises Canvassers) or "Outside People Catchers" as I liked to call them and brought the potential clients to my Qualifier who asked all the right questions to ensure that I wasn't wasting my time by talking with them.  From the initial grab on the street, in to the Marketing suite and then back to their hotel would take a little over 3 hours maximum.  At the end of it they would have signed a contract worth between £3000 and £8000 (remember-this is the mid 80's) and I would have earned £1500 minimum from the deal and I did that once or twice a day 5 days a week for three years.

I got really good at reading people.  I knew exactly what I was going to say to whoever came in and it was based on how they reacted to me, what they did inside the marketing suite, how they interacted with each other and how they spoke.

I didn't tell them what they wanted to hear.  I didn't lie and I didn't pressure them.  I told them what I wanted them to hear...but in a manner that they wanted to hear it in.  I used the same predicates, tone of voice, pace, pitch as they did and some, though not all, of their mannerisms.

After a few months I came back to the UK and continued at the Company Headquarters in London's

Leicester Square.  Holiday Ownership Exchange was based in the square directly opposite the Odeon where all the movie premieres were held.  It was a very prestigious address and very plush offices and suites.  Four months over Winter was just what was needed.

I continued to sell timeshare even though the villas and apartments were over a thousand miles away.  It became apparent that people set time aside to watch the presentation and incorporated it into a day trip to London.  Once they had received a mailshot telling them they had 'won a prize and that all they had to do was come to Leicester Square etc...etc' they were very relaxed.  It was different to Spain where one of the OPC's would grab a family covered in suntan lotion and sand on their way from the beach to their hotel who wanted nothing more than a shower who, instead, sat listening to me for two hours.  In Spain they could walk around the complex of apartments.  They could stand on the balconies, they could touch the walls, they could test how soft the beds were.  In London it really was a dream...an idea...a set of photographs in a book...but I still maintained my sales record.

Was my skill only for use in Time Share or Sales?  I didn't know?  I started to think about it after I made £6400 in one day and other sales people and Managers were asking me to teach them my 'tricks'. 

I remembered being three months behind with the rent on my apartment when I had first arrived in Spain (before I started buying) and convincing the landlord to write it off. 
I remembered opening an account at a major high street bank and getting a £25000 overdraft facility even though I had only opened the account with £20. 
I remembered taking Lotus and Ferrari sports cars for 5 day test drives instead of the usual 40 mins max.  One of them I drove back to the UK for a week and then took it back to Spain.
I remembered going to a major bank and negotiating a business account before I left for Spain that included a £10,000 bank loan.  I remember the conversation in the Managers office very clearly:
Bank Manager: 'How will you make the monthly repayments in the first six months?'
Me: 'That will be no problem.  There will be £10,000 in the account.
Bank Manager: 'But that's the money WE will put in.'
Me: 'Exactly!'
Bank Manager: 'So you are suggesting that we pay ourselves?'
Me: 'Can you think of a safer arrangement?  You are hardly likely to default yourself.'
When he laughed and said 'Well I can't fault your logic but it is unorthodox' I knew I had the money....

It suddenly occurred to me that I was walking a very thin line.  It would be so simple to step over the line and become a fraudster.  If I had been inclined that way I would have been a very dangerous person.

I met a Fraudster once who had accumulated a large amount of money by conning people.  He was so far behind me on the scale of persuasion and manipulation I could NOT believe how he had done it. Nerve most likely.  He had decided, after meeting the love of his life, to 'go straight' and started work at HOE in Leicester Square selling timeshare.  That was his idea of 'straight'.  He couldn't hack it and left after a month.  He was quite proud and open about his criminal past and it was a surprise to me that HOE had no reticence in recruiting criminals, even if they were 'Ex' ones.

A few years later I was diagnosed, after being analysed by a psychiatrist friend for fun, as some kind of unfathomable genius.  I could mind-hack someone and intercept and decode the psychological DNA of their free will.  The light switches of my brain were wired very differently and my neural meteorology was unpredictable.

But WHAT had I discovered through my training and my experiences?  I had discovered where the brain's pressure points were, where people's blind spots are....

To be continued...

Psychological Cat Burglar

Psychological Cat Burglar – An Interview with Dr David Moore.

Sales Pro For Sales Professionals

It is safe to say that if David Moore did not exist you would have to invent him.  He is the owner of The Moore Consortium group of companies which cover a variety of the ‘self-help’ streams, from NLP and Persuasion through to Firewalking and EFT.  David spent his early years as a salesman in a variety of industries including Time Share, Insurance, Double Glazing and Advertising.  In the early 1990’s he became a salesman for Cable London, a cable TV and Telephone provider and within a very short space of time went from salesman to team leader, to Field sales Manager to National Sales Trainer.  He was the most successful salesman Cable London produced.  He was the only salesman to venture into the notorious Broadwater Farm Estate in North London, the scene of rioting a few years earlier, and over a two month period there became top salesman.  He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee.  It was only after watching a sales consultant present a three day training seminar to Telewest Communications (Cable London’s owners) that David realised where the future really was.  He formed his own Training company, left Cable London/ Telewest and was a spectacular success.

Behind the success he admits there were difficult times.  The loss of a corporate culture was one.

“I had always worked for other people.  I had a very high salary, pension schemes, medical insurance and a car allowance.  Now all of that was gone and I was flying solo.  It is difficult but not impossible.  If it is something you feel you should do then I would suggest you do it.  It is liberating.  It’s very different.  It’s a huge responsibility.  But, it is the only way to really do what you want!”

Over the last 15 years David has incorporated a variety of elements into a program he has developed called ‘Human Potential Technology’.  These include Inner Game and Attitude, Persuasion, Firewalking, Glasswalking, NLP, Hypnosis, EFT and Sales Training.

“I don’t believe in being a ‘jack of all trades; master of none’ as some companies appear to be.  My method is to incorporate a lot of different areas of expertise that fall under the umbrella of Personal Development.  I feel that if you teach Persuasion you must have expertise in NLP.  To teach people how to walk on fire or broken glass you must have expertise in attitude and persuasion.  It all fits within the parameters of development.”

What about the Personal Development or self help movement?

“To me, self help is like self abuse.  You HAVE to do it yourself.  The books and dvd’s only show you what to do.  You must take action and do it yourself.  I do tell people to stop buying self help books because they probably haven’t read all of the ones they already have.  A new one comes along and they put down the one they are reading and order the new one from Amazon and then a few weeks later…it happens again.  It’s a paradigm shift. The answers you want are probably already in a book on your shelf that you didn’t finish.  I have read hundreds of them and I read the new ones and I can see that many of the ‘new’ ideas are just a rehash of older ideas.  I agree that as the times change and people become more aware of self help and human potential we need to teach and coach in a new way.  If we taught today in the style of a teacher from 30 years ago, the chances are we wouldn’t be listened to.”

You spent a lot of time teaching people to walk on Fire or Broken glass.  Was that fun?

“Fun is one word for it.  It was great at the time but I believe it has been done to death.  It is very rare to find anyone who hasn’t either done it or at least heard of it or heard of someone who has done it.  It doesn’t have the novelty factor any more.  The training I put people through before they walked included a lot of life skill training, persuasion and NLP techniques that they could utilise in all manner of areas of their lives.  It was never really ‘only’ about the walk.  I train a lot of people in everything from Sales training and Customer service through to Attitude and Inner Game.  I have always been interested in Persuasion.  How one person can get someone or a company to do something when other people have tried and failed?  I have studied great persuaders of history; I have researched and studied conmen and brain pirates who can get total strangers to do whatever they want them to.  There is an art to it and like everything in life; all it takes is the knowing how to do it.  If someone tells me something can’t be done, I have always believed that was because they  didn’t know how to do it!’

So salespeople have to have the ability to persuade people to buy?

“A good salesperson will persuade people to buy.  A really great salesperson with put a person in a position where they not only WANT to buy, but buying will seem natural.  They have to be put at ease.  I have been very successful in every sales environment I have worked in.  My mentor, Hal Stamford, was one of the UK heads of Coca Cola before he retired and took a consulting job at Cable London and he said once that I ‘could sell shaving foam to the Taliban.’  That’s an interesting concept!”

If I were to become a salesperson could you teach me how to put people at ease?

“Remember, my years of training salespeople stem from my history of selling.  If you knock on someone’s door at 7pm at night, with no idea of who is behind the door and they, in turn, are not expecting you then you have four or five seconds after they open it to put them at ease.  You are then expecting to be asked in, for them to listen to you and for them to buy from you.  I did that on a daily, weekly, monthly basis for two years before the company asked me to show other salespeople HOW to do it.  I was always over target and getting results.  I was earning more money in a week than the Sales Director was earning in a month.  Yeah, I can teach anyone.  I didn’t only look at sales techniques. I studied body language, language patterns, embedded commands even colors.  I was always aware that colors have an effect on people.  I always wore a pink shirt.  Pink is a very powerful color, as is purple.  Not just any pink but what is known as ‘Baker-Miller pink’ or more commonly ‘drunk tank pink’.  It denotes trust.   It’s used in calming offenders moods in prisons, it reduces the anxiety levels as well as blood pressure.  The dressing rooms of visiting football teams are sometimes painted that colour so as to render the players less competitive.  If I worked in a very affluent area then the pink shirt would be accompanied by Gucci loafers, designer suits and silk ties.  In a less affluent area that look was jettisoned for jeans/ chinos and trainers and a leather jacket.  I still had the pink shirt though.”

What about Manipulation or Persuasion in everyday life, like advertising?

“It is more like Social Influence.  It is fun to intercept and decode the psychological DNA of free will.  Once you have an understanding of how to redirect another persons thought processes then your own neural meteorology is something I call ‘Controlled unpredictability’.   You can decide what way it will go but the distance and direction will sit outside the normal constraints.  You just need to know where the brain’s pressure points are.  Where peoples blind spots are.”

 Isn’t that dangerous?

“Only if you were using the knowledge for something bad.  As it is, I have people coming to me for answers.  They are stuck, at a point in their life where they can see no future or change.  I do what needs to be done to help them.”

What is the basic process?

“There is a system that is used in all forms of Persuasion.  Conmen use it, politicians use it, members of the public use it without knowing they are using it.  It’s an algorithm.  There are three A’s to persuasion.  Attention, Approach, and Affiliation.  The basic raw material, your message, is what people pay attention to.  The manner of your delivery is going to predetermine how people will process or approach it.  Thirdly, how you are evaluated by others, your body language, language patterns, verbal and non-verbal cues are the parameters of affiliation.  In essence, the Human Potential Technology program we run offers our SPICE^© program. Simplicity, Perception, Incongruity, Confidence, Empathy.  Once you deploy a technique that encompasses those ingredients, it ships so much psychology into the brain’s bloodstream, people lose all resistance to persuasion. “

Where do you see yourself in five years time?

“The Moore Consortium will be worldwide.  The Dynamic-Life Academy will have a team of trainers around the world and certification programs.  I am looking forward to the future and working on it now.”